People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    At the core are four “facets” — simple, powerful statements of profound truths. As you use the facets, an abiding sense of well-being and present-moment awareness will permeate your life.Through parables, moving testimonials, and humor, Isha imparts the essential truths that we have nothing to fear and we are all one. This inviting, accessible book will help you live a life of unconditional love, happiness, fulfillment, and peace.

    She shares secret stories about working as a high class escort and talks about her encounters with celebrities, athletes and politicians. She manages to create a captivating story that is both tragic and empowering. Not shying away from the truth and it's consequences, Channon leads the reader through a series of shattering, first-hand revelations about her suicide attempts, shady celebs, past relationships, her abortions, crime and murders - creating a scene that's hard to look away from. Go behind the scenes of the Howard Stern show and find out what it's like working for Playboy TV; and among it all learn how a person can find love, even in hopeless places. From a marriage ending in divorce, through a series of trials finally leading towards finding a true purpose in life, this is a not a journey for the faint of heart. But from the first page of this true story, you'll feel like you're walking in Channon's shoes, and you won't be able to put it down until you've learned to run in stiletto heels.

    We read every chapter and summarize it in one or two paragraphs so you can get the information contained in the book at a much faster rate. This is an InstaRead Summary of Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed. Below is a preview of the earlier sections of the summary: Prologue The year is 1995. Cheryl, the narrator and author of the story, explains that she was 26 years old when at the lowest point of her life she began her solo trek on the Pacific Crest Trail. She describes the trail as being 2,663 miles long and two feet wide, stretching from Mexico to Canada and including nine mountain ranges. She has embarked on her journey just 38 days before in an effort to find herself. As she stops to rest at the peak of a mountain, one of her hiking boots tumbles away down the mountain and into some trees far below. Realizing the other is of no use to her anymore, she tosses it out into the trees as well. She reflects on her situation and decides that though she is alone, battered and bruised, shoeless, and at least days from the next supply stop, she must walk on. Part One: The Ten Thousand Things Chapter One: The Ten Thousand Things Cheryl reflects on when her journey actually began and decides that it truly began a over four years ago, on the day that she had learned her forty-five year-old mother was going to die of advanced stage lung cancer. She recalls being at the Mayo clinic with her mother and stepfather on the day of the diagnosis and cursing the smaller town doctors that had given the same diagnosis in the weeks leading up to the visit to Mayo.  She had wanted them to be wrong. Angry at her absent older sister and younger brother, and refusing to believe that her extremely health-conscious, non-smoking mother could possibly have cancer, she argues with the doctor, then crumbles at the news that her mother has a year, at most, to live. She describes the deep love and devotion of her mother to her and her two siblings. Pregnant at nineteen, her mother had married her father only to find out within three short days that he was brutal and abusive. Her mother left him several times, but not permanently until she was twenty-eight years old. A single mother of three, her mother worked all the time, but never seemed to get ahead. She sugar-coated poverty for her children, making games out of their plight and dating an interesting slew of men. Her mother finally met Eddie, a man eight years her junior, and he married her and took on the roles of husband and father with ease. After a disabling accident and settlement, the couple bought forty acres of land an hour and half from Duluth, Minnesota...

    Readers will love the opportunity to practice the creative art of hand-lettering in a way that inspires them and helps them relax.As an example of what’s inside, Workshop 1 encourages readers to renew & recharge by writing, “It’s me time,” with the easiest technique for a scripted, calligraphy look. Workshop 2 builds on the theme as readers use their skills from Workshop 1 to write, “Practice makes progress,” and add a new skill of drawing laurels and wreaths that take their calligraphy to the next level. With each workshop, readers are inspired with a brief introduction reminding them to relax and cultivate joy, then learn step by step how to letter each word of an example lettered design and draw embellishments. With plenty of practice space and a page to draw their own final design, this interactive workbook meets readers’ every need. High-quality, thick watercolor paper with perforated edging allows readers to tear out their finished hand-lettered art to display. This book goes beyond basic hand-lettering books to calm and relax, and goes beyond adult coloring books to teach a usable creative skill. It’s the perfect gift for yourself or friends and family who love crafts and coloring.

    The problem is you’re busy executing on today’s demands. You know you have to carve out time from your day job to build your leadership skills, but it’s easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra—an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business school—shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, she offers advice to help you:• Redefine your job in order to make more strategic contributions• Diversify your network so that you connect to, and learn from, a bigger range of stakeholders• Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolveIbarra turns the usual “think first and then act” philosophy on its head by arguing that doing these three things will help you learn through action and will increase what she calls your outsight—the valuable external perspective you gain from direct experiences and experimentation. As opposed to insight, outsight will then help change the way you think as a leader: about what kind of work is important; how you should invest your time; why and which relationships matter in informing and supporting your leadership; and, ultimately, who you want to become.Packed with self-assessments and practical advice to help define your most pressing leadership challenges, this book will help you devise a plan of action to become a better leader and move your career to the next level. It’s time to learn by doing.

    Going far beyond standard notions of developing an abstract "style" or particular "look," Creating Abstract Art unleashes the numerous possibilities that abound in your creative subconscious. Familiar obstacles such as "I don't know what to paint" or "How do I know if this is good?" are easily set aside as you explore fun exercises such as connecting dots, automatic drawing, shadow hunting, working with haiku poetry paintings and much more. So turn off the noise in your head, follow your own instincts and delight in what emerges! 40 exercises exploring original ideas and inventive techniques for making abstract art. Projects can be done in any order and with nearly any materials--start working right away on any project that grabs your attention! 50 contemporary artists share diverse work and viewpoints on the process of working abstractly. Write your own artistic license and start Creating Abstract Art your way, today!

    In other words, a planner. From the celebrity wedding planner and author of the The Wedding Book, Mindy Weiss’s All-In-One Wedding Planner & Organizer helps couples keep track of every detail leading up to their Big Day. It’s the organizer that includes exactly what you need for on-the-go, on-the-ground wedding planning. Created as a three-ring binder, it has tabs for each category:• The Big Picture and Contacts• Budget• Location, Location, Location!• Menu and Flowers• Rentals• The Dress! (And What Everyone Else Is Wearing)• The Guests and the Invitations• Music, Photography, and Videography• Making It Official: Rings, Licenses, Vows, OfficiantsPacked throughout are tips, tools, checklists, spreadsheets, and schedules to help brides (and grooms) manage everything from building a wedding timeline and organizing the dreaded seating chart to getting the wedding party matched and fitted. From “Will you marry me?” to “I do,” nothing will slip through the cracks.

    It is the first truly balanced research-based analysis on the games and gamers, addressing both the positive and negative aspects of habitual playing by drawing on significant recent studies and established motivational theory.Filled with examples from popular games and the real experiences of gamers themselves, Glued to Games gets to the heart of gaming's powerful psychological and emotional allure--the benefits as well as the dangers. It gives everyone from researchers to parents to gamers themselves a clearer understanding the psychology of gaming, while offering prescriptions for healthier, more enjoyable games and gaming experiences.

    In What We Don't Talk About When We Talk About Fat, Aubrey Gordon unearths the cultural attitudes and social systems that have led to people being denied basic needs because they are fat and calls for social justice movements to be inclusive of plus-sized people's experiences. Unlike the recent wave of memoirs and quasi self-help books that encourage readers to love and accept themselves, Gordon pushes the discussion further towards authentic fat activism, which includes ending legal weight discrimination, giving equal access to health care for large people, increased access to public spaces, and ending anti-fat violence. As she argues, I did not come to body positivity for self-esteem. I came to it for social justice.By sharing her experiences as well as those of others--from smaller fat to very fat people--she concludes that to be fat in our society is to be seen as an undeniable failure, unlovable, unforgivable, and morally condemnable. Fatness is an open invitation for others to express disgust, fear, and insidious concern. To be fat is to be denied humanity and empathy. Studies show that fat survivors of sexual assault are less likely to be believed and less likely than their thin counterparts to report various crimes; 27% of very fat women and 13% of very fat men attempt suicide; over 50% of doctors describe their fat patients as awkward, unattractive, ugly and noncompliant; and in 48 states, it's legal--even routine--to deny employment because of an applicant's size.Advancing fat justice and changing prejudicial structures and attitudes will require work from all people. What We Don't Talk About When We Talk About Fat is a crucial tool to create a tectonic shift in the way we see, talk about, and treat our bodies, fat and thin alike.

    Beginning with his family’s odyssey, In a Different Key tells the extraordinary story of this often misunderstood condition, and of the civil rights battles waged by the families of those who have it. Unfolding over decades, it is a beautifully rendered history of ordinary people determined to secure a place in the world for those with autism—by liberating children from dank institutions, campaigning for their right to go to school, challenging expert opinion on what it means to have autism, and persuading society to accept those who are different.  It is the story of women like Ruth Sullivan, who rebelled against a medical establishment that blamed cold and rejecting “refrigerator mothers” for causing autism; and of fathers who pushed scientists to dig harder for treatments. Many others played starring roles too: doctors like Leo Kanner, who pioneered our understanding of autism; lawyers like Tom Gilhool, who took the families’ battle for education to the courtroom; scientists who sparred over how to treat autism; and those with autism, like Temple Grandin, Alex Plank, and Ari Ne’eman, who explained their inner worlds and championed the philosophy of neurodiversity. This is also a story of fierce controversies—from the question of whether there is truly an autism “epidemic,” and whether vaccines played a part in it; to scandals involving “facilitated communication,” one of many treatments that have proved to be blind alleys; to stark disagreements about whether scientists should pursue a cure for autism. There are dark turns too: we learn about experimenters feeding LSD to children with autism, or shocking them with electricity to change their behavior; and the authors reveal compelling evidence that Hans Asperger, discoverer of the syndrome named after him, participated in the Nazi program that consigned disabled children to death.<

    

    Bestselling author, artist, and illustrator Lisa Congdon brings her expertise to this guide to the process of artistic self-discovery.Find Your Artistic Voice helps artists and creatives identify and nurture their own visual identity.This one-of-a-kind book helps artists navigate the influence of creators they admire, while simultaneously appreciating the value of their personal journey.• Features down-to-earth and encouraging advice from Congdon herself• Filled with interviews with established artists, illustrators, and creatives• Answers the question "how do I develop a unique artistic style?"An artist's voice is their calling card—it's what makes each of their works vital and particular, but developing such singular artistry requires effort and persistence.Find Your Artistic Voice offers everyday strategies, inspirational anecdotes, and practical advice to push through fear and insecurity in your artistic practice.• Makes a perfect gift for aspiring artists and creatives, serious hobbyists, art students, makers, teachers, budding creative professionals, and fans of Lisa Congdon• A self-help creativity book for those looking for artistic guidance• Great for those who enjoyed reading The Artist's Way by Julia Cameron, Big Magic by Elizabeth Gilbert, and Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber