Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Artistic Anatomy of the Human Figure


Henry Warren - 1852
    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

Stanley Donwood: There Will Be No Quiet


Stanley Donwood - 2019
    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

"Giant" Size


Andy Warhol - 2006
    The book features 2,000 images and documents, many previously unpublished. Note: PBS-TV's American Masters will broadcast a 2 hour Warhol documentary by Ric Burns to air in May 2006.

Art Psalms


Alex Grey - 2008
    Art Psalms combines poems, artwork, and "mystic rants" that fuse imagination, creativity, and spirituality. Grey’s oracular poetry declares that art, both its creation and its observation, can be a spiritual practice. Many of these writings have been shared at gatherings worldwide, especially at New York City’s Chapel of Sacred Mirrors (CoSM), a contemporary sacred space co-founded by Alex and Allyson Grey. Selections include "Soul Marriage," which invites the reader to commit to personal and global transformation; "Guidance for Servants of God," precepts for life as a sacred path; and "The Plan," which aligns universal and individual creativity. The entire text of Grey’s spoken word performance, "WorldSpirit," is included here. Three annotated portfolios, "Meditations on the Divine Feminine," "Meditations on the Masters," and "Meditations on Mortality," explore the connection between drawing and meditation as ways of seeing. Equally meaningful for art lovers, the health and spiritual communities, and anyone seeking to develop their creativity, Art Psalms features over 150 new reproductions of drawings, paintings, and sacred geometry to enrich and awaken the inner artist in each of us.

Rogues’ Gallery: The Rise (and Occasional Fall) of Art Dealers, the Hidden Players in the History of Art


Philip Hook - 2017
    In a richly anecdotal chronological narrative he describes the rise and occasional fall of the extraordinary men and women who over the centuries have made it their business to sell art to kings, merchants, nobles, entrepreneurs, and museums. From its beginnings in Antwerp, where paintings were sometimes sold by weight, to the rich hauteur of the contemporary gallery in New York, Paris, and London, art dealing has, he shows, been about identifying what is intangible but infinitely desirable, and then finding clients for whom it is irresistible. Those who have purveyed art for a living range from tailors, spies, and the occasional anarchist to scholars, aristocrats, merchants, and connoisseurs, each variously motivated by greed, belief in their own vision of art and its history, or simply the will to win. Philip Hook’s history is one of human folly, and greed—yet ingenuity and heroism. Rogues’ Gallery is learned, witty, and irresistibly readable.

Sotheby's: The Inside Story


Peter Watson - 1997
    Using leads provided by the tip, and a huge cache of stolen documents, Watson details genuine experts, tomb robbers, as well as false names and claims, evaluations, despoilation of national treasures, and more.

Fresh Cream: Contemporary Art in Culture


Phaidon Press - 2000
    Cream, published by Phaidon in 1998, was a sensational cultural event. Fresh Cream consolidates the biennial status of Cream as a frame of reference and an essential source of new art for art professionals and newcomers alike. Pursuing the theme of its predecessor, with 10 new world-class contemporary curators each choosing ten emerging artists, the book presents in its entirety the works of 100 artists and an up-to-the-minute global overview of the contemporary art world, not only for now but also for the future. These artists have risen to intense international acclaim since the 1990s or, in the opinion of the curators who have selected them, are about to emerge internationally in the near future. Fresh Cream contains the enormous breadth of ideas and forms that exist in contemporary art. The artists' spreads are arranged in an A-Z order, featuring numerous examples of each artist's work alongside a concise text from the selecting curator and vital biographical information about the artist. A conversation between the 10 curators and the commissioning editor gives a penetrative insight into their selections and of the key issues in contemporary art. The cultural context in which the artists work - from philosophy to fiction - is presented through recent texts from 10 contemporary writers, one selected by each curator. Itself embodying the creative originality and innovation of its content, Fresh Cream is packaged in an incredible, inflated, clear plastic pillow.

Diane Arbus: Magazine Work


Diane Arbus - 1985
    This work reveals the growth of an artist who saw no artificial boundary between art and the paying job and who succeeded in putting her indelible stamp on the visual imagination.

Weegee's World


Miles Barth - 2000
    It captures bygone New York at its most raucous, dangerous, and outrageous. Grisly murders, tragic accidents, gawking crowds, along with intimate human-interest and high-society images, are all captured by Weegee's flash. Interpretive essays, an annotated chronology, bibliography, filmography, and a list of exhibitions complete this comprehensive volume.

Tomboy Style: Beyond the Boundaries of Fashion


Lizzie Garrett Mettler - 2012
    They are bold, brazen, fierce—and sexy. They aren’t known for following rules, they are known for doing—and wearing—whatever they want. Tomboy captures the tomboy’s style, her je ne sais quoi, her wardrobe, and most importantly, her spirit. Throughout the twentieth century, the mass marketing of gender stereotypes meant tomboys cropped up against the odds, trends, and ads. As menswear-inspired fashions for women have exploded into the mainstream under the helm of designers and stylists ranging from J.Crew to Rag & Bone to Boy by Band of Outsiders, acceptance of both the word tomboy and the women associated with its edge has been set into play. But a tomboy is not just about style—tomboys are measured in equal parts wardrobe and spirit.A visual history that chronicles the past eighty years of women who blur the line between masculinity and femininity, Tomboy explores the evolution of the style and its icons. Vivid commentary illuminates the tomboy’s history and captures a diversity of women who are bound together by their inherent ability to seamlessly blend a rugged sensibility with classic, understated elegance.

Rebels in Paradise: The Los Angeles Art Scene and the 1960s


Hunter Drohojowska-Philp - 2011
    Freedom from an established way of seeing, making, and marketing art fueled their creativity, which in turn inspired the city. Today Los Angeles has four museums dedicated to contemporary art, around one hundred galleries, and thousands of artists. Here, at last, is the book that tells the saga of how the scene came into being, why a prevailing Los Angeles permissiveness, 1960s-style, spawned countless innovations, including Andy Warhol's first exhibition, Marcel Duchamp's first retrospective, Frank Gehry's mind-bending architecture, Rudi Gernreich's topless bathing suit, Dennis Hopper's Easy Rider, even the Beach Boys, the Byrds, the Doors, and other purveyors of a California style. In the 1960s, Los Angeles was the epicenter of cool.

Pictures of Walls


Banksy - 2005
    

The Orange Balloon Dog: Bubbles, Turmoil and Avarice in the Contemporary Art Market


Don Thompson - 2017
    Non-taxed freeport warehouses around the globe are stacked with art held for speculation. One of Jeff Koons’ five chromium-plated stainless steel balloon dogs sold for 50 percent more at auction than the previous record for any living artist. A painting by Christopher Wool, featuring four lines from a Francis Ford Coppola movie stencilled in black on a white background, sold for $28 million. In The Orange Balloon Dog, economist and bestselling author Don Thompson cites these and other fascinating examples to explore the sometimes baffling activities of the high-end contemporary art market. He examines what is at play in the exchange of vast amounts of money and what nudges buyers, even on the subconscious level, to imbue a creation with such high commercial value.Thompson analyzes the behaviours of buyers and sellers and delves into the competitions that define and alter the value of art in today’s international market, from New York to London, Singapore to Beijing. Take heed if your millions are tied up in stainless steel balloon dogs—Thompson also warns of a looming bust of the contemporary art price balloon.

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.