It examines a distinctive stage in the development of capitalism that began in the 1980s, in order to understand where we are now and how capitalism has evolved since. The book discusses the crisis tendencies of capitalism--including the S.E. Asian banking crisis, the collapse of the Russian economy, and the 1997-1998 global financial crisis--asking whether capitalism is doomed to fail. In the end, the author ruminates on a possible alternative to capitalism, discussing socialism, communal and cooperative experiments, and alternatives proposed by environmentalists.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    It avoids the traditional style-spotting approach and instead gives us an idea of what it is about buildings that moves us, and what it is that makes them important artistically and culturally. The book begins by looking at how architecture acquires meaning through tradition, and concludes with the exoticism of the recent avant-garde period. Illustrations of particular buildings help to anchor the general points with specific examples, from ancient Egypt to the present day.

    The book discusses environmental issues including pollution control, reducing environmental damage, global climate change policies, questions about how we should balance environmental and economic considerations, and what form government policies should take. In recent years, Smith reveals, many economists have argued for greater use of incentives such as pollution charges and emissions trading rather than more traditional direct regulation of polluters. Including many illustrative case studies, this book offers an illuminating introduction to an exciting field of economics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    In this Very Short Introduction, Robert C. Allen shows how the interplay of geography, globalization, technological change, and economic policy has determined the wealth and poverty of nations. Allen shows how the industrial revolution was Britain's path-breaking response to the challenge of globalization. Western Europe and North America joined Britain to form a club of rich nations, pursuing four polices--creating a national market by abolishing internal tariffs and investing in transportation, erecting an external tariff to protect their fledgling industries from British competition, creating banks to stabilize the currency and mobilize domestic savings for investment, and promoting mass education to prepare people for industrial work. Together these countries pioneered new technologies that have made them ever richer. A few countries--Japan, Soviet Russia, South Korea, Taiwan, and perhaps China--have caught up with the West through creative responses to the technological challenge and with Big Push industrialization that has achieved rapid growth through coordinated investment.

    In this thought-provoking exploration of the subject, Steve Edwards provides a clear, lively, and imaginative approach to the definition, importance, and meaning of photography. He combines a sense of its historical development with an analysis of its purpose and meaning within a wider cultural context. Edwards also discusses both well-known and more unusual photos, from the highly controversial Cottingley Fairies to Ansel Adams landscapes, and from the shocking and influential Eddie Adams image of a Vietcong suspect being executed to the portrait/performance art work of Cindy Sherman. Edwards interrogates the way we look and think about photographs, and considers such issues as truth and recording, objectivity and fine art, identity and memory.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Robots have taken their first steps into homes and hospitals, and have seen spectacular success in planetary exploration. Yet despite these successes, robots have failed to live up to the predictions of the 1950s and 60s, when it was widely thought--by scientists as well as the public--that we would have, by now, intelligent robots as butlers, companions, or co-workers. This Very Short Introduction explains how it is that robotics can be both a success story and a disappointment, and how robots can be both ordinary and remarkable. Alan Winfield introduces the subject by looking at the parts that together make a robot. Not surprisingly, these parts each have a biological equivalent: a robot's camera is like an animal's eyes, a robot's microcomputer is equivalent to an animal's brain, and so on. By introducing robots in this way this book builds a conceptual, non-technical picture of what a robot is, how it works, and how "intelligent" it is.

    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

    Now, in this superb compact history, Eric Rauchway offers an informed account of the New Deal and the Great Depression, illuminating its successes and failures.Rauchway first describes how the roots of the Great Depression lay in America's post-war economic policies--described as laissez-faire with a vengeance--which in effect isolated our nation from the world economy just when the world needed the United States most. He shows how the magnitude of theresulting economic upheaval, and the ineffectiveness of the old ways of dealing with financial hardships, set the stage for Roosevelt's vigorous (and sometimes unconstitutional) Depression-fighting policies. Indeed, Rauchway stresses that the New Deal only makes sense as a response to this globaleconomic disaster. The book examines a key sampling of New Deal programs, ranging from the National Recovery Agency and the Securities and Exchange Commission, to the Public Works Administration and Social Security, revealing why some worked and others did not. In the end, Rauchway concludes, it wasthe coming of World War II that finally generated the political will to spend the massive amounts of public money needed to put Americans back to work. And only the Cold War saw the full implementation of New Deal policies abroad--including the United Nations, the World Bank, and the InternationalMonetary Fund.Today we can look back at the New Deal and, for the first time, see its full complexity. Rauchway captures this complexity in a remarkably short space, making this book an ideal introduction to one of the great policy revolutions in history.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet alwaysbalanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, theseries has a handy and affordable guide that will likely prove indispensable.

    Politicians of all stripes stress its importance, as do church leaders, captains of industry and every kind of campaigning group--from those supporting global causes, such as tackling world poverty, to others with a largely local focus, such as combating neighborhood crime. In this brilliant, compact introduction, Richard Bellamy offers an eye-opening look at an idea that is as important as it is rare--the prospect of influencing government policy according to reasonably fair rules and on a more or less equal basis with others. Bringing together the most recent scholarship, the book sheds light on how ideas of citizenship have changed through time from ancient Greece to the present, looks at concepts such as membership and belonging, and highlights the relation between citizenship, rights, and democracy. Bellamy also examines the challenges confronting the very possibility of citizenship today, the impact of globalization, the desirability of "global citizenship," the teaching of citizenship in schools, citizenship tests for immigrants, and the many different definitions and types of citizenship in modern society.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The punishment of crime, compensation of the injured, and the enforcement of contracts are merely some of the tasks of a modern legal system. It also strives to ensure justice, promote freedom, and protect our security. The result is a system that, while it touches all of our daily lives, is properly understood by only a few, with its impenetrable jargon, obsolete procedures, and interminable stream of Byzantine statutes and judgments of the courts. This clear, jargon-free Very Short Introduction cuts introduces the essentials of law and legal systems in a lively, accessible, and stimulating manner. Explaining the main concepts, terms, and processes of the legal system, it focuses on the Western tradition, but also examines other legal systems, such as customary law and Islamic law. And it looks to the future too, as globalization and rapid advances in technology place increasing strain on our current legal system.

    In its heyday during the late 1990s, neoliberalism emerged as the world's dominant economic paradigm, stretching from the Anglo-American heartlands of capitalism to the former communist bloc all the way to the developing regions of the global South. Today, however, neoliberalism has been discredited as the global economy, built on its principles, has been shaken to its core by the worst financial calamity since the 1930s. Is neoliberalism doomed or will it regain its former status? Will the new U.S. President Barack Obama embrace or reject the neoliberal agenda of his predecessors in the White House? And how will his decision impact the current global economic order? Is there a viable alternative to neoliberalism? Exploring the origins, core claims, and various forms of neoliberalism, this Very Short Introduction offers a concise and accessible introduction to one of the most debated "isms" of our time.

    During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws bynon-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.In Gandhi, a short introduction to Gandhi's life and thought, Bhikhu Parekh outlines both Gandhi's major philosophical insights and the limitations of his thought. Written with extensive access to Gandhi's writings in Indian languages to which most commentators have little or no access, Parekh looksat Gandhi's cosmocentric anthropology, his spiritual view of politics, and his theories of oppression, non-violent action, and active citizenship. He also considers how the success of Gandhi's principles were limited by his lack of coherent theories of evil, and of state and power. Gandhi's view ofman as ascetic allows no room for expressions of the cultural, artistic, or intellectual. Furthermore, he was so hostile to modern civilization that he was unable to appreciate its complex dialectic or offer a meaningful narrative.Nevertheless, Gandhi's life and thought had an enormous impact on the Indian nation, and he continues to be widely revered--known before and after his assassination as Mahatma, the Great Soul.

    With a look at diet in relation to nutrition, this Very Short Introduction provides an overview of the biochemistry of nutrition and the health risks associated with poor nutrition- including obesity and types of food allergies. It provides an essential guide to effectively understand the principles of, and necessary reasons for, a healthy diet.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    In this lively and compact introduction, astrophysicist Andrew King reveals how the laws of physics force stars to evolve, driving them through successive stages of maturity before their inevitable and sometimes spectacular deaths, to end as remnants such as black holes. The book shows how we know what stars are made of, how gravity forces stars like the Sun to shine by transmuting hydrogen into helium in their centers, and why this stage is so long-lived and stable. Eventually the star ends its life in one of just three ways, and much of its enriched chemical content is blasted into space in its death throes. Every dead star is far smaller and denser than when it began, and we see how astronomers can detect these stellar corpses as pulsars and black holes and other exotic objects. King also shows how astronomers now use stars to measure properties of the Universe, such as its expansion. Finally, the book asks how it is that stars form in the first place, and how they re-form out of the debris left by stars already dead. These birth events must also be what made planets, not only in our solar system, but around a large fraction of all stars.