Book picks similar to
Persuasive Communication by Erwin P. Bettinghaus


communication
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coms-manag
nonfiction-psych-self-help

The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment


Ted Schadler - 2014
    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Connect Instantly: 60 Seconds to Likability, Meaningful Connections, and Hitting It Off With Anyone


Patrick King - 2015
    click with others? It's something we never learn in school... a shame because Connecting Instantly with others just might be the most important skill you'll ever learn. The first 60 seconds of an interaction is the gatekeeper of friendship and relationships. It determines whether people will invest time and energy in you... and simply care about you. Nail it, and you'll be given the benefit of the doubt in any situation... fail to click instantly and you'll fall into the dreaded zone of apathy and "who cares about them?" We don't get second chances in a reality that deals largely in snap judgments. Connect Instantly was written specifically to deal with those crucial first moments of interaction, and make sure that you control 100% that you click and make a great impression, and reap the rewards of it. What about clicking instantly will you learn? * How outbound positivity always comes full circle and inbound - back to you. * What ignoring small details in favor of the main message can do for your conversational flow. * The small acts of service that require zero effort... but make people love you. As well as... * Telltale signs of genuineness and authenticity in your smile. * Why asking people's opinions makes them value your opinions more. * The bonding power of imperfections, flaws, and vulnerability. When you can master the first 60 seconds of an interaction, your world is simply opened up. If you can pass everyone's gatekeeper and leave them wanting to invest time and emotion into you, there's no more powerful emotion. You'll be first in line for every business opportunity because people will assume the best of you. You'll always be attractive to the opposite sex because of that impression. Old friends will want to see you more, and new friends will want to strengthen that bond quickly - are you ready for all the new friends you'll have? Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. Use snap judgments to your advantage!

Invitation to Biblical Preaching: Proclaiming Truth with Clarity and Relevance


Donald R. Sunukjian - 2007
    An experienced pastor and homiletics professor, Donald Sunukjian provides budding pastors with wise counsel that is sure to stay with them throughout their ministries.

Alpha Dogs: The Americans Who Turned Political Spin into a Global Business


James Harding - 2008
    Bush’s. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented an American-style political campaigning and exported it around the world. In this lively and engaging narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.

Dirty Sign Language: Everyday Slang from "What's Up?" to "F*%# Off!"


James T. Van - 2010
    Let's start signing!

Interpersonal Communication: Everyday Encounters


Julia T. Wood - 1995
    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

Anger: A Novel


May Sarton - 1982
    In the clash of these two strong personalities, May Sarton explores the different ways that men and women express both anger and love.

The Yes Factor: Get What You Want. Say What You Mean.


Tonya Reiman - 2010
     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

The Birth Order Connection: Finding and Keeping the Love of Your Life


Kevin Leman - 2001
    Yet few people experience this type of relationship. Statistics show that approximately 20 million divorced people live in our country, and the median duration of any given marriage is just 7.2 years. Few people consider the role that their birth order has played in developing their own personality, how it has affected their prospective spouse\u2019s personality, or how the two personalities might make it living under one roof. As a result, after the initial intoxicating infatuation ends, most married couples are left to work their way through the agonizing hangover of conflicting birth orders. In The Birth Order Connection, Dr. Kevin Leman helps readers avoid such conflicts before they arise. He shows how to find and recognize the best and wisest choice fora life partner, provides tools to succeed in marriage, and teaches how an understanding of birth order can do wonders not only for future marriages but for those that have already begun.

The Qualified Sales Leader: Proven Lessons from a Five Time CRO


John McMahon - 2021
    As an executive, board member, advisor, and investor, John has not only coached a generation of companies on selling, but he has also influenced a generation of executives and leaders in technology, Mike Speiser-Managing Director-Sutter Hill VenturesThe learnings in The Qualified Sales Leader will help you and your sales team sell more, make more money and grow your career in enterprise sales. Luca Lazzaron-CRO SprinklrMost sales books are boring, clinical "textbooks" that "cookie-cutter" a few generic ideas into a monotonous, dull read, that puts you to sleep. The Qualified Sales Leader is an easy read, dripping with the fundamentals of enterprise sales. Real world advice that you'll put to use the next day. Chris Degnan-CRO-SnowflakeThe Qualified Sales Leader is an easy to read book that will absolutely resonate through any enterprise software sales team. Realistic, usable advice for any sales leader or sales rep. If you're in enterprise sales, you'd be crazy not to read this book Cedric Pech-CRO-MongoDBMonthly someone asks:, "When are you going to write a book". When I ask, "Why?", I'm told, "Because no one has written a sales leadership book with practical, solutions to real life issues in enterprise SaaS sales forces", Why:6 of 10 sales reps fail, not because they couldn't sell but because they were assigned the wrong accounts. Sales leaders don't align skillsets to account complexity.Rep attrition at most SaaS companies is over 20%Sales leaders can't recruit A playersSales Leaders don't coach their reps on deal advancement issuesMost sales leaders are "glorified scorekeepers"Most sales leader don't motivate their sales teamThey're focused on deals, not rep competencySales forecasts are inaccurate because most reps game the CRM system.Sales team leaders lack qualification of sales stage exit criteriaMany salesforces only win 50% of their proof of conceptsThey're unable to frame a winning POC Criteria because they skip steps 8 of 10 executive buyers say the sales meetings they take are a waste of time.Sales reps lack the ability to sell business value aligned to specific personas and use cases. 4 of 10 reps in enterprise sales say one of the top 3 biggest challenges is to establish urgency. Reps don't quantify critical business pain to create a buying influence.Reps can't find high-level business champions, only low-level coachesLeaders don't teach them to find pain above the noise.Reps find pain but can't attract a championManagers have them selfishly focused on closing a sale instead of earning trust.40% of reps say they feel out of control during the sales process.Leaders don't teach them how to control the process.Reps can't get high in the tree to drive large deals.They don't speak the language of the Economic Buyer.50% of reps say they can't overcome price objections while sales leaders struggle to increase the average deal size. Managers are pushing their sales reps into vending, not selling. Reps can't answer the simple "3 Whys" for forecasted dealsWhy do they have to buy? Why do they have to buy from us? and Why do they have to buy now?Top sales leaders will find the answers to these issues and more in The Qualified Sales LeaderFrom the PublisherJohn is widely recognized as the only person having been the CRO (Chief Revenue Officer) at five public, enterprise software companies, PTC, Geo-Tel, Ariba, BladeLogic and BMC.John's expertise was formulated as a pre-IPO member of 4 of the 5 companies listed above.Today, John is a board member at public software companies Snowflake, MongoDB and private, pre-IPO companies Lacework, Sigma, Cybereason and Observe. In the past, John has been a board member or executive consultant to: Hubspot, Glass Door AppDynamics and Sprinklr.

How to Write a Book That Doesn't Suck and Will Actually Sell: The Ultimate, No B.S. Guide to Writing a Kick-Ass Non-Fiction Book


Michael Rogan - 2014
    Learning how to write a book that doesn't suck and can actually make you money -- and set you up for a full-time writing career is harder. But it's nowhere near impossible. And it's far more do-able than you can imagine. The trouble is, most books offering tips on how to write a book fail to address two key considersations: 1) Most self published non-fiction books suck 2) It's ALMOST impossible to make a living from ONE self-published non-fiction book Believe me, I tried. No one has more churned out more epic pieces of monumental Kindle crap than I have. But then, through making every mistake a writer can, I finally learned and honed a simple step-by-step approach to writing books that move readers, and allow me to have a full-time job as a writer. And it's that system I'd like to share with you in "How to Write a Book That Doesn't Suck and Will Actually Sell..." Here's a little glimpse of what I cover: In Chapter 1, I go over the "Super-Ninja Secrets to Making a Living With Your Books." I show you a simple, repeatable strategy you can use to build little silos of passive income awesomeness doing something you love. In Chapter 2, "Yeah, But What the Hell Am I Going to Write About?" I show you some quick and easy exercises to discover a book topic that's personal, meaningful and marketable. In Chapter 3, "3 Pillars to Finding a Kick-Ass Non-Fiction Book Idea" we give your book ideas the taste test, and figure out which book topic will the most effetive at building your brand, reaching your audience and making you a good chunk of change. In Chapter 4, "Research Tips for People Who Hate Research," I show you how to walk that fine line between too much research (procrastination) and not enough research (shallowness) and how to use what you find out to conquer cliches in your writing. In Chapter 5, "Ultimate Guide to a Kick-Ass and Super Marketable Book Title," we'll go over that most controversial of topics...the ever-important title of your book. In Chapter 6, "Building the Perfect Beast," I'll demonstrate a simple, easy way to outline your book -- without sucking the creativity out of it. In Chapter 7, "How to Write Books People Will Love," I lay out my personal framework for writing chapters that are easy to write -- and are loved by readers for their clarity and creativity. In Chapter 8, "6 Tips for Writing Your Damn Book," we go over some strategies to avoid writer's block and help you actually get the damn book finished. In Chapter 9, "5 Ways to Rewrite Your Book Into Super Awesomeness," I show how to actually have fun with rewriting. (Yes, it is possible.) So if you've always wanted to learn how to write a book, but you felt like the steps to writing a book were too complicated, or above your skill level, or just too difficult to complete... ...then please give "How to Write a Book That Doesn't Suck and Will Actually Sell" a chance. You just find that book -- and career -- you've always dreamed of.

Lean Habits For Lifelong Weight Loss: Mastering 4 Core Eating Behaviors to Stay Slim Forever


Georgie Fear - 2015
    The four staples of lean living are all about adjusting your relationship with food so you can eat what you want, when you want but with a smarter approach. Easy modifications like learning to sense when you are truly hungry and knowing the difference between satisfied and stuffed, will be your stepping-stones to a healthy life in which you don't have to stress about your diet. Millions of dieters are disillusioned by fad diets with celebrity endorsements but no basis in scientific reasoning. Georgie Fear is a registered dietitian and professional weight loss coach with research experience in nutritional science. Her approach is based on research and has been tested and proven on her clientele, including Olympic athletes and NCAA teams. Simply put, Georgie's approach to weight loss is the only non-restrictive, customizable, flexible and effective system that works for life. You don't just learn the habits; you change the way you look at food forever. No more forbidden foods, tiny portions or liquid cleanses--just better awareness and life-long results.

The New Reagan Revolution: How Ronald Reagan's Principles Can Restore America's Greatness


Michael Reagan - 2011
    In his famous 1976 speech at the Republican National Convention, Ronald Reagan helped define a way forward and strengthened the Republican Party. As we stand at a crossroad once again, we are fortunate to have a blueprint for restoring America's greatness. Reagan has given us the principles to succeed. This book is not merely a diagnosis of our nation's ills but a prescription to heal our nation, rooted in the words and principles of Ronald Reagan. In these pages, Michael Reagan shares the plan his father developed over years of study, observation, and reflection. It is the plan he announced to the nation, straight from his heart, one summer evening during America's two hundredth year. It is the plan he put into action during his eight years in office as one of the most effective presidents of the twentieth century, and it is the plan we can use today to help return America to its former greatness, soundness, and prosperity.

Relational Intelligence


Steve Saccone - 2009
    This book unwraps the hidden power of a relational genius and the practical pursuits that contribute to increasing one's relational quotient (RQ). Steve Saccone offers thought-provoking and compelling pathways into understanding the synergistic effect of relational intelligence, mission, and influence. He demonstrates how critical the art of relational intelligence is for leaders who desire to better serve those they lead, as well as the organizations and communities they love.Offers practical wisdom, engaging anecdotes, and compelling stories that show leaders how to develop relational intelligence Delineates the essential skills that make leaders relationally intelligent Unwraps six roles of a relational genius and how these transform our approaches to influence Includes Foreword by Erwin Raphael McManus A new book in the popular Leadership Network Series The author reveals how to increase one's awareness of the nuances in relational dynamics and suggests ways to help navigate relationships more intelligently and productively.

Love First: A New Approach to Intervention for Alcoholism and Drug Addiction (A Hazelden Guidebook)


Jeff Jay - 2000
    Dispelling two damaging myths -- that an addict has to hit bottom and that intervention must be confrontational -- the authors' proven approach puts love first and shows families, step by step, what to do next. "A convincing new approach to intervention that puts love and respect first." Jack Canfield, coauthor of Chicken Soup for the Soul Series"Building a team, choosing a chairperson, anticipating objections, using checklists, and rehearsing for the intervention itself -- the reader will find it all here " Robert M. Morse, M.D., Professor emeritus, psychiatry, Mayo Medical School and Former director of Addictive Disorders Services, Mayo Clinic."Love First is destined to become the new classic on intervention for alcoholism and drug addiction. The most comprehensive book available on the life-saving technique of intervention, Love First will save lives A worthy successor to Vernon Johnsons Ill Quit Tomorrow." --Kathy Ketcham, Coauthor, Beyond the Influence and The Spirituality of Imperfection"Love First provides the most detailed account yet of how intervention works. A significant contribution to intervention literature. An empowering antidote to the disease of addiction." --William l. White, author Slaying the Dragon: The History of Addiction Treatment