Yet media interest and extensive coverage has tended to hinder rather than help our understanding of Iran as an idea, an identity, and a people, leading to a superficial understanding of what is a complex and nuanced political culture and civilization. This Very Short Introduction presents a radical reinterpretation of Iranian history and politics, placing the Islamic Revolution in the context of a century of political change and social transformation. By considering the various factors that have contributed towards the construction of the idea of Iran and the complex identity of Iranians themselves, Ali Ansari steers a clear path towards a more realistic understanding for us all.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Though he was a prolific writer and an original thinker of vast erudition, Jung lacked a gift for clear exposition, and his ideas are less widely appreciated than they deserve to be. Now, in this extremely accessible introduction, Anthony Stevens--one of Britain's foremost Jungian analysts--clearly explains the basic concepts of Jungian psychology: the collective unconscious, complex, archetype, shadow, persona, anima, animus, and the individualization of the Self. A small masterpiece of insight and concision, this volume offers a clear portrait of one of the twentieth century's most important and controversial thinkers.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Richard Tuck shows that while Hobbes may indeed have been an atheist, he was far from pessimistic about human nature, nor did he advocate totalitarianism. By locating him against the context of his age, we learn that Hobbes developed a theory of knowledge which rivaled that of Descartes in its importance for the formation of modern philosophy.

    It unravels complex central questions such as whether terrorists are criminals, whether terrorism is a kind of war, what kind of threat terrorism represents, how far media publicity sustains terrorism, and whether democracy is especially vulnerable to terrorist attack. It examines the historical ideological and local roots of terrorist violence, and the success of specific terrorist and anti-terrorist campaigns in the more distant as well as the recent past.

    Following a brief account of the historical relationship between structuralism and poststructuralism, this Very Short Introduction traces the key arguments that have ledpoststructuralists to challenge traditional theories of language and culture. While the author discusses such well-known figures as Barthes, Foucault, Derrida, and Lacan, she also draws pertinent examples from literature, art, film, and popular culture, unfolding the poststructuralist account ofwhat it means to be a human being.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam

    (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

    From humble beginnings on the seven hills beside the Tiber, the city of Rome grew to dominate the ancient Mediterranean. Led by her senatorial aristocracy, Republican armies defeated Carthage and the successor kingdoms of Alexander the Great, and brought the surrounding peoples to east and west into the Roman sphere. In this Very Short Introduction, David M. Gwynn provides a fascinating introduction to the history of the Roman Republic, ranging from the origins of Rome and the vivid Roman legends that surround the foundations of the city, to the overthrow of the monarchy in 509 BC, the five hundred years of republican rule, the rise of Julius Caesar and Caesar Augustus, and the establishment of the Principate. Gwynn considers the political structure of the Republic, including its unique constitution, and he highlights literary and material sources, bringing to life the culture and society of Republican Rome. He also reflects on the Roman values and beliefs of the time, in order to shed light on the Republic's dramatic rise and fall. Finally, Gwynn reflects on the remarkable legacy of the Roman Republic, including its modern-day resonance and legacy in literature and in film, where it is often presented as a model, a source of inspiration, but also a warning.

    Part of the fascination stems from the fact that little of what they wrote survives. Here Osborne invites her readers to dip their toes into the fragmentary remains of thinkers fromThales to Pythagoras, Heraclitus to Protagoras, and to try to reconstruct the moves that they were making, to support stories that Western philosophers and historians of philosophy like to tell about their past.This book covers the invention of western philosophy: introducing to us the first thinkers to explore ideas about the nature of reality, time, and the origin of the universe.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    But how can it be defined? In this highly readable introduction the mysteries of this most elusive of concepts are unraveled, casting a critical light upon the way we live now, from the politicizing of museumculture to the cult of the politically correct. The key postmodernist ideas are explored and challenged, as they figure in the theory, philosophy, politics, ethics and artwork of the period, and it is shown how they have interacted within a postmodernist culture.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    In Psychoanalysis: A Very Short Introduction, Daniel Pick offers a lucid, lively, and wide-ranging survey of psychoanalysis. This book offers the reader a flavour of what it might be like to enter treatment, and suggests the possible surprises that can await bothanalyst and patient, as well as the potential benefits.Yet whilst Freud's writings have shaped the way many of us understand dreams, desires, and destructiveness, as well as anxieties, blunders, and guilt, numerous critics have warned of the dangerous methods and time-bound assumptions of psychoanalysis, doubted the efficacy of its drawn-out methods, and dismissed its core claims as pseudo-science. Looking at modern ideas of the self, exploring the nature of unconscious aspects of relationships, and considering how psychoanalysis has evolved, Pickponders the particular challenges now facing the analytic profession, and shows why psychoanalysis remains an important resource for investigating the mind, its creative functioning and many afflictions.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Echevarria II presents a fascinating account of the "art of the general." Drawing on historical examples, from Hannibal's war against Rome to Napoleon's victory at Austerlitz, from the Allies' campaign to overwhelm Hitler's fortress to the terror attacks of September 11, Echevarria vividly describes the major types of military strategy and their advantages and disadvantages.Clear and engaging, this book shows that military strategy is essential for understanding major events of the past and becomes even more critical today, in a world increasingly threatened by weapons of mass destruction, terrorist attacks, and new dimensions of conflict such as cyberwar and space.

    This new translation of Volume One, the only volume to be completed and edited by Marx himself, avoids some of the mistakes that have marred earlier versions and seeks to do justice to the literary qualities of the work. The introduction is by Ernest Mandel, author of Late Capitalism, one of the only comprehensive attempts to develop the theoretical legacy of Capital.

    In this Very Short Introduction, Peter Marshall illuminates the causes and consequences of this pivotal movement in western Christianity. The Reformation began as an argument aboutwhat Christians needed to do to be saved, but rapidly engulfed society in a series of fundamental changes. This book provides a lively and up-to-date guide that explains doctrinal debates in a clear and non-technical way, but also explores the effects the Reformation had on politics, society, art, and minorities. Marshall argues that the Reformation was not a solely European phenomenon, but that varieties of faith exported from Europe transformed Christianity into a truly world religion. The complex legacy of the Reformation is also assessed. Its religious fervor produced remarkable storiesof sanctity and heroism, and some extraordinary artistic achievements. But violence, holy war, and martyrdom were equally its products. A paradox of the Reformation--that it intensified intolerance while establishing pluralism--is one we still wrestle with today.

    In this Very Short Introduction, Daniel K. Gardner explores the major ideas of the Confucian tradition, showing their profound impact on life in China over the last twenty-six centuries. Gardner focuses on two of the Sage's most crucial philosophical questions—what makes for a good person and what constitutes good government—and traces how the great thinkers within the Confucian tradition responded, often quite differently, to these questions. As Gardner makes clear, Confucianism is still very much alive even today. The current Chinese government invokes Confucian political ideals to promote its policies, and the Chinese people are again looking to its teachings for moral direction in a time of rapid socioeconomic change.

    Using examples from Byzantinearchitecture, art and literature, Sarris shows how their legacy was re-worked and re-invented in the centuries ahead, in the face of external challenges and threats. Charting the impact of warfare with the Persian and Islamic worlds to the east, Sarris explores the creativity of Byzantine statecraftand strategy, as well as the empire's repeated (but ultimately forlorn) attempts to enlist aid from the Christian powers of Western Europe to ensure its survival.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to makeinteresting and challenging topics highly readable.