Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    They changed the course of history, but the myth theyestablished was even stranger than their real achievements. This Very Short Introduction deploys the latest scholarship to shatter and replace the traditional narrative. Chapters explore New World civilizations prior to the invasions, the genesis of conquistador culture on both sides of theAtlantic, the roles black Africans and Native Americans played, and the consequences of the invasions. The book reveals who the conquistadors were and what made their adventures possible.

    In this Very Short Introduction, one of the world's leading authorities on the philosophy of information and on information ethics, Luciano Floridi, offers an illuminating exploration of information as it relates to both philosophy and science. He discusses the roots of the concept of information in mathematics and science, and considers the role of information in several fields, including biology. Floridi also discusses concepts such as "Infoglut" (too much information to process) and the emergence of an information society, and he addresses the nature of information as a communication process and its place as a physical phenomenon. Perhaps more important, he explores information's meaning and value, and ends by considering the broader social and ethical issues relating to information, including problems surrounding accessibility, privacy, ownership, copyright, and open source. This book helps us understand the true meaning of the concept and how it can be used to understand our world.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Supreme Court and its justices as a correspondent for the New York Times. In this Very Short Introduction, she draws on her deep knowledge of the court's history and of its written and unwritten rules to show readers how the Supreme Court really works.Greenhouse offers a fascinating institutional biography of a place and its people--men and women who exercise great power but whose names and faces are unrecognized by many Americans and whose work often appears cloaked in mystery. How do cases get to the Supreme Court? How do the justices go about deciding them? What special role does the chief justice play? What do the law clerks do? How does the court relate to the other branches of government? Greenhouse answers these questions by depicting the justices as they confront deep constitutional issues or wrestle with the meaning of confusing federal statutes. Throughout, the author examines many individual Supreme Court cases to illustrate points under discussion, ranging from Marbury v. Madison, the seminal case which established judicial review, to the recent District of Columbia v. Heller (2008), which struck down the District of Columbia's gun-control statute and which was, surprisingly, the first time in its history that the Court issued an authoritative interpretation of the Second Amendment. To add perspective, Greenhouse also compares the Court to foreign courts, revealing interesting differences. For instance, no other country in the world has chosen to bestow life tenure on its judges.A superb overview packed with telling details, this volume offers a matchless introduction to one of the pillars of American government.

    He sees him as a philosopher primarily concerned with human freedom, rather than as an economist or a social scientist. In plain English, he explains alienation, historical materialism, the economic theory of Capital, and Marx's ideas of communism, and concludes with an assessment of Marx's legacy.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The most fundamental differences are philosophical, and readers of this book will emerge with a clearer understandingof paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought. These are followed by discussions of more specific topics, and the book closes with a chapter answering common sociological questionsabout the mathematical community (such as Is it true that mathematicians burn out at the age of 25?) It is the ideal introduction for anyone who wishes to deepen their understanding of mathematics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Beginning with infancy, Usha Goswami considers the process of attachment and bonding, showing how secure attachments enable the development of self-understanding. Exploring childhood learning, ranging from aspects of language and thinking to cognitive reasoning, Goswami looks at how babies and toddlers develop an understanding of the physical, biological, and social worlds, and develop complex abilities like language and morality. Demonstrating how learning is shaped by the environments surrounding the child; at home, school, with peers, and in wider society, Goswami emphasizes the importance of childhood friendships and siblings for psychological development. Introducing the key theories in child psychology, Goswami explains why children develop as they do and how society can further optimize their development through the adolescent years. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    It examines the impact of the revolution on society as a whole--on different classes, ethnic groups, the army, men and women, youth. Its centralconcern is to understand how one structure of domination was replaced by another. The book registers the primacy of politics, but situates political developments firmly in the context of massive economic, social, and cultural change. Since the fall of Communism there has been much reflection on thesignificance of the Russian Revolution. The book rejects the currently influential, liberal interpretation of the revolution in favor of one that sees it as rooted in the contradictions of a backward society which sought modernization and enlightenment and ended in political tyranny.

    It enables us to understand the structure and evolution of planetary systems, stars, galaxies, interstellar gas, and the cosmos as a whole.In this Very Short Introduction, the leading astrophysicist James Binney shows how the field of astrophysics has expanded rapidly in the past century, with vast quantities of data gathered by telescopes exploiting all parts of the electromagnetic spectrum, combined with the rapid advance of computing power, which has allowed increasingly effective mathematical modelling. He illustrates how the application of fundamental principles of physics - the consideration of energy and mass, and momentum - and the two pillars of relativity and quantum mechanics, has provided insights into phenomena ranging from rapidly spinning millisecond pulsars to the collision of giant spiral galaxies. This is a clear, rigorous introduction to astrophysics for those keen to cut their teeth on a conceptual treatment involving some mathematics.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable

    Ostracized by the Jewishcommunity in Amsterddam to which he was born, Spinoza developed a political philosophy that set out to justify the secular state ruled by a liberal constitution, and a metaphysics that sought to reconcile human freedom with a belief in scientific explanation. Here, Roger Scruton presents a clear andsystematic analysis of Spinoza's thought and shows its relevance to today's intellectual preoccupations.

    Now, in The American Presidency, presidential authority Charles O. Jones provides invaluable background to the current controversy, in a compact, reliable guide to the office of the chief executive.This marvelously concise survey is packed with information about the presidency, some of it quite surprising. We learn, for example, that the Founders adopted the word president over governor and other alternatives because it suggested a light hand, as in one who presides, rather than rules. Indeed, the Constitutional Convention first agreed to a weak chief executive elected by congress for one seven-year term, later calling for independent election and separation of powers. Jones sheds much light on how assertive leaders, such as Andrew Jackson, Theodore Roosevelt, and FDR enhanced the power of the presidency, and illuminating how such factors as philosophy (Reagan's anti-Communist conservatism), the legacy of previous presidencies (Jimmy Carter following Watergate), relations with Congress, and the impact of outside events have all influenced presidential authority. He also explores the rise of federal power and the dramatic expansion of federal agencies, showing how the president takes a direct hand in this vast bureaucracy, and he examines the political process of selecting presidents, from the days of deadlocked conventions to the rise of the primary after World War II.In 200 years, he writes, the presidency had changed from that of a person--Washington followed by Adams, then Jefferson--to a presidential enterprise with a cast of thousands. Jones explains how this remarkable expansion has occurred and where it may lead in the future.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The author illustrates important aspects of Africa's history with a range of fascinating historical examples, drawn from over 5 millennia across this vast continent. The multitude of topics that the reader will learn about in this succinct work include the unity and diversity of African cultures, slavery, religion, colonial conquest, the diaspora, and the importance of history in understanding contemporary Africa. The book examines questions such as: Who invented the idea of "Africa"? How is African history pieced together, given such a lack of documentary evidence? How did Africa interact with the world 1,000 years ago? Africa has been known as 'the cradle of mankind', and its recoverable history stretches back to the Pharaohs. But the idea of studying African history is itself new, and the authors show why it is still contested and controversial. This VSI, the first concise work of its kind, will prove essential reading for anyone interested in the African continent and the diversity of human history.

    Insights are drawn from psychology, neuroscience, genetics, epidemiology and clinical trials. Providing a fascinating illustration of the discussion are two interviews conducted specifically for the book, with the actor, writer and director Michael Palin and former England football manager Graham Taylor.

    Aquinas was a controversial figure in his time who was often engaged in fierce theological debates. He was the foremost classical proponent of naturaltheology, and the father of the Thomistic school of philosophy and theology. This Very Short Introduction will look at Aquinas in a historical context, and explore the Church and culture into which Aquinas was born. It will consider Aquinas as philosopher and theologian, and will look at therelationship between philosophy and religion in the thirteenth century. Fergus Kerr, in this engaging and informative introduction, makes the Summa Theologiae, Aquinas's greatest single work, accessible to new readers. He also sheds valuable light on the importance of Thomas Aquinas in modern times, showing why Aquinas matters now, illustrating the significant role that the writings of Aquinas play in contemporary debate.

    Readers meet a people highly skilled in sculpture, astronomy, city planning, poetry, and philosophy, who were also profoundly committed tocosmic regeneration through the thrust of the ceremonial knife and through warfare. Dav�d Carrasco looks beyond Spanish accounts that have colored much of the Western narrative to let Aztec voices speak about their origin stories, the cosmic significance of their capital city, their methods of childrearing, and the contributions women made to daily life and the empire. Carrasco discusses the arrival of the Spaniards, contrasts Aztec mythical traditions about the origins of their city with actual urban life in Mesoamerica, and outlines the rise of the Aztec empire. He also explores Aztecreligion, which provided both justification for and alternatives to warfare, sacrifice, and imperialism, and he sheds light on Aztec poetry, philosophy, painting, and especially monumental sculpture and architecture. He concludes by looking at how the Aztecs have been portrayed in Western thought, art, film, and literature as well as in Latino culture and arts.