The speech is significant both because its topic remains timely and because its arguments illustrate the applicability of the principle of utility to questions of large-scale social policy.

    Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

    From ancient Greece to contemporary America, from relitious controversies to global wars, this is history the way it ought to be -- fresh, memorable, and fun.(back cover)

    Taking examples from sources as diverse as Plato and Steven Spielberg, author Julian Baggini presents abstract philosophical issues in concrete terms, suggesting possible solutions while encouraging readers to draw their own conclusions: Lively, clever, and thought-provoking, The Pig That Wants to Be Eaten is a portable feast for the mind that is sure to satisfy any intellectual appetite.

    That is because marketing, in all its varied forms, is concerned with things like attracting customers, andGetting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers?Marketing encompasses several specialized fields - from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.While this guide delves deep into the classic four components of marketing - product, price, placement, and promotions - it reaches beyond the basics of how to design a simple marketing program and gives you insight intoCreating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun - it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

    Descartes's Meditations on First Philosophy, the fundamental and originating work of the modern era in Western philosophy, is presented here in Donald Cress's completely revised edition of his well-established translation, bringing this version even closer to Descartes's original, while maintaining its clear and accessible style.

    It gives a chronological overview of film, analyzing genres such as westerns and sci-fi; explores different artistic approaches, techniques, and effects; and profiles a wide variety of directors, from Alfred Hitchcock to Steven Spielberg.. . The book uncovers the secrets of film reviewing and the conventions reviewers adopt when they evaluate films. This new edition includes an expanded section concerning film studies on the Internet. Whatever readers' interest in film, Teach Yourself Film Studies will provide them with the skills to turn them into well-informed film critics..

    Its Philosophy 101 for everyone who knows not to take all this heavy stuff too seriously. Some of the Big Ideas are Existentialism (what do Hegel and Bette Midler have in common?), Philosophy of Language (how to express what its like being stranded on a desert island with Halle Berry), Feminist Philosophy (why, in the end, a man is always a man), and much more. Finally it all makes sense!

    The principles of individual liberty, the rule of law, government by consent of the people, and the right to private property are taken for granted as fundamental to the human condition now. Most liberal theorists writing today look back to Locke as the source of their ideas. Some maintain that religious fundamentalism, "post-modernism," and socialism are today the only remaining ideological threats to liberalism. To the extent that this is true, these ideologies are ultimately attacks on the ideas that Locke, arguably more than any other, helped to make the universal vocabulary of political discourse.

    In these writings he investigates human progress, civilization, morality and why, to be truly enlightened, we must all have the freedom and courage to use our own intellect. Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.

    But that's much more easily said than done. What does being happy actually mean? And how do you even know when you feel it?Across the millennia, philosophers have thought long and hard about happiness, and come up with all sorts of different definitions and ideas for how we might live a happier life. Here, Derren explores the history of happiness from classical times until today, when the self-help industry has attempted to claim happiness as its own. His aim is to reclaim happiness for us all, and enable us to appreciate the really good things in life for what they are.Fascinating, entertaining and revelatory, this is a book for anyone who has ever wondered if there must be more to life...

    The Dream of Enlightenment tells their story and that of the birth of modern philosophy. What does the advance of science entail for our understanding of ourselves and for our ideas of God? How should a government deal with religious diversity - and what is government actually for? Their questions remain our questions, and it is tempting to think these philosophers speak our language and live in our world; but to understand them properly, we must step back into their shoes. Gottlieb puts readers in the minds of these frequently misinterpreted figures, elucidating the history of their times while engagingly explaining their arguments and assessing their legacy. Gottlieb creates a sweeping account of what they amounted to, and why we are still in their debt.

    Revised and updated book on how to win playing chess.Author: James EadePublisher: Wiley Publishing, Inc., copyright 2005, 2nd Edition, 2nd printing

    Talk about stereotypical ) - then think again. Not only are the French people some of the most relaxed, pleasant people you'll ever meet, but their society is one of the oldest, most culturally rich societies in the world. So it's no surprise that French is known as perhaps the most beautiful of all languages. Listen to someone speak French - sure, you don't have a clue what she's saying, but aren't you enraptured by the sound of it?Unfortunately, just because a language is beautiful doesn't mean that it's easy to learn. Although French has many things in common with English, French has had many, many centuries to evolve into the language it is today, which means it's had all that time to become more complex. That's where "French For Dummies" can help. Written in partnership with the language experts at Berlitz, this book can give you what you need for basic communication in French."French For Dummies" covers the following topics and more: Basic pronunciation and gesturesThe nuts and bolts of French grammarMeeting and greeting in FrenchSituations in which you can use French: Making small talk, dining out, shopping, and talking on the phoneTraveling to France: Dealing with French currency, staying at a hotel, and getting around townTop Ten lists on ways to pick up French quickly, things you should never say in French, favorite French expressions, and important French holidays to remember.Appendixes with verb conjugation tables, as well as a French mini-dictionary"French For Dummies" also comes with a CD that has audio transcriptions of all the exercises in the book, so that you can actually hear the French pronunciations.So whether you're taking a business trip and need to pick up a little French quickly; you're cramming for your high school French final; or you've always wanted to learn a new language but don't have the time to drag yourself to a class once a week, "French For Dummies" can get you well on your way to becoming fluent in no time.

    "A Treatise Concerning the Principles of Human Knowledge" is one of Berkeley's best known works and in it Berkeley expounds upon this idea of subjective idealism, which in other words is the idea that all of reality, as far as humans are concerned, is simply a construct of the way our brains perceive and according to Berkeley no other sense of reality matters beyond that which we perceive.