China's dragons, guardians of the throne, are unlike those of the West. They are benign and protective but can turn like terrible emperors on the people. If they do so, it is the fault of the people, not the dragons. They breathe fire and thrash their tail only if betrayed, a convenient concept for an emperor.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    A universal icon of adventure and discovery, he has inspired six centuries of popular fascination and spurious mythology. Now, from the acclaimed author of "Over the Edge of the World: Magellan's Terrifying Circumnavigation of the Globe" ("Superb . . . A first-rate historical page turner"--"The New York Times")--comes the first fully authoritative biography of one of the most enchanting figures in world history. In this masterly work, Marco Polo's incredible odyssey--along the Silk Road and through all the fantastic circumstances of his life--is chronicled in sumptuous and illuminating detail. We meet him as a callow young man, the scion of a wealthy Venetian merchant family, only seventeen when he sets out in 1271 with his father and uncle on their journey to Asia. We see him gain the confidence of Kublai Khan, the world's most feared and powerful leader, and watch him become a trusted diplomat and intelligence agent in the ruler's inner circle. We are privy to his far-flung adventures on behalf of the Khan, living among the Mongols and other tribes, and traveling to magical cities, some far advanced over the West. We learn the customs of the Khan's court, both erotic and mercantile, and Polo's uncanny ability to adapt to them. We follow him on his journey back to Venice, laden with riches, the latest inventions, and twenty-four years' worth of extraordinary tales. And we see his collaboration with the famed writer Rustichello of Pisa, who immediately saw in Polo the story of a lifetime; enlivened by his genius for observation, Polo's tales needed little embellishment. Recorded by Rustichello as the two languished as prisoners of war in a Genoese jail, the" Travels" would explode the notion of non-Europeans as untutored savages and stand as the definitive description of China until the nineteenth century. Drawing on original sources in more than half a dozen languages, and on his own travels along Polo's route in China and Mongolia, Bergreen explores the lingering controversies surrounding Polo's legend, settling age-old questions and testing others for significance. Synthesizing history, biography, and travelogue, this is the timely chronicle of a man who extended the boundaries of human knowledge and imagination. Destined to be the definitive account of its subject for decades to come, "Marco Polo" takes us on a journey to the limits of history--and beyond.

    R. Reid shows how all the other industrialized democracies have achieved something the United States can’t seem to do: provide health care for everybody at a reasonable cost. In his global quest to find a possible prescription, Reid visits wealthy, free market, industrialized democracies like our own—including France, Germany, Japan, the U.K., and Canada—where he finds inspiration in example. Reid sees problems too: He finds poorly paid doctors in Japan, endless lines in Canada, mistreated patients in Britain, spartan facilities in France. In addition to long-established systems, Reid also studies countries that have carried out major health care reform. The first question facing these countries—and the United States, for that matter—is an ethical issue: Is health care a human right?The Healing of America lays bare the moral question at the heart of our troubled system, dissecting the misleading rhetoric surrounding the health care debate: Is health care a human right?

    This derives directly from the view that the real world is fundamentally unstable and unpredictable (i.e., it’s not a matter of having a better forecasting model). The best response to such a world, therefore, is to have a good grasp of what is currently happening and to respond quickly and flexibly to the evolving situation.My worldview derives from many sources ranging from religious philosophy and long-range history, to Chaos Theory and Network Theory–with many of them integrated under a broad CAS framework. Some of the foreign writers and thinkers who have influenced me include Friedrich Hayek, Joseph Schumpeter, Daniel Kahneman, Lee Kuan Yew, Nassim Taleb, Karl Popper, Charles Darwin, Sun Tzu, Vidiadhar Naipaul and Jane Jacobs, to name a few. The Indian influences are even more varied and range from ancient texts such as the Ramayana, Mahabharata, and Kautilya’s Arthashastra, to more modern thinkers such as Swami Vivekananda and Sri Aurobindo.

    Veteran journalist and author of the bestseller Narendra Modi: The Man, The Times, Nilanjan Mukhopadhyay lays bare its fascinating, unique and perhaps startling world. He also chronicles the personal and political journeys of the most important men (and a woman) of the Hindu Right-wing, digging up little-known but revealing facts about them.KESHAV BALIRAM HEDGEWAR: The founder of the RSS, and its first sarsanghchalak, was called ‘Cocaine’ as a young revolutionary, and transported subversive literature and arms for a group back home in Nagpur.VINAYAK DAMODAR SAVARKAR: This leading light of the Hindu Right had once invited the vegetarian Mahatma Gandhi to dinner and told him that unless one consumed animal protein, one would not be able to challenge the might of the British.MADHAV SADASHIV GOLWALKAR aka ‘GURUJI’: The iconic ‘hermit-ideologue’, whose appointment as sarsanghchalak was challenged by many in the RSS, had once warned a protesting colleague, ‘I will throw him out of (the) RSS like a stone in rice...’SYAMA PRASAD MOOKERJEE: A brilliant academic-statesman who became part of Nehru’s Cabinet, Mookerjee had several differences with the prime minister. He once asked Nehru: ‘Are Kashmiris Indians first and Kashmiris next, or are they Kashmiris first and Indian next, or are they Kashmiris first, second and third, and not Indians at all?’BALASAHEB DEORAS: This towering pracharak had a strong dislike for religious rituals, and referred to himself as a ‘Communist’ within the RSS—‘it is highly debatable if he believed in God, or if in any way needed Him.’DEENDAYAL UPADHYAYA: The man who propounded the ‘philosophy’ of Integral Humanism was opposed to the partition of India and recommended that, ‘If we want unity, we must adopt the yardstick of Indian nationalism, which is Hindu nationalism, and Indian culture, which is Hindu culture.’These and other leaders, including Vijaya Raje Scindia, Atal Bihari Vajpayee, Lal Krishna Advani, Ashok Singhal and Bal Thackeray, are all reckoned with in The RSS: Icons of the Indian Right. Through individual stories of the organisation’s tallest leaders, a bigger picture emerges: in spite of a three-time ban on the RSS in a multicultural and secular India—and despite the RSS’s insistence that it has no truck with electoral politics—the group is, and will be, the hand that rocks the BJP’s cradle.

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    David Bach knows that until you learn to fight for your money, you will overpay for almost everything you buy. In "Fight for Your Money," he gives you the tools to FIGHT BACK and WIN. Bach shows you how every dollar you spend is really a battle between you and the businesses--and the government--who want to take it as profit. When you know how the system is rigged -the extra points, the hidden fees, the late charges, the unused tax breaks, the escalating rates--you can fight back against the pickpockets and save literally thousands every year--money in your pocket that can help you live your dreams. "Fight for Your Money" shows how you are being taken on your cell phone contract, cable bill, car purchase, credit card, life insurance, healthcare, 401(k) plan, airfare, hotel bills, and much more. Bach gives you all the tools you need to fight back, with websites, phone numbers, sample letters and real-life stories of ordinary people who have fought for their money and won. You'll learn how to: Beat the credit card companies at the games they play that cost you thousands annually in interest and feesMake your bank accounts work for you with higher yields and lower feesSave thousands by pre-paying college tuition at TODAY's pricesRaise your credit score and pay thousands less in mortgage interestCut your life insurance premiums "in half" by making one callSave hundreds on air travel, hotels, and car rentals--just by being an informed consumerAvoid huge rip-offs like bank-issued gift cards, medical credit cards, 401(k) debit cards, and sneaky renewals of your cell-phone plan. David Bach knows that when you are being taken financially, you work harder than you have to, for longer than you need to. This book helps you "fight" for your money, so you can live your life doing what you really want to do.

    It took him from the colossal supermarkets of California to India’s wrecked paddy-fields and Africa’s bankrupt coffee farms, while along the way he ate genetically engineered soy beans and dodged flying objects in the protestor-packed streets of South Korea.What he found was shocking, from the false choices given us by supermarkets to a global epidemic of farmer suicides, and real reasons for famine in Asia and Africa.Yet he also found great cause for hope—in international resistance movements working to create a more democratic, sustainable and joyful food system. Going beyond ethical consumerism, Patel explains, from seed to store to plate, the steps to regain control of the global food economy, stop the exploitation of both farmers and consumers, and rebalance global sustenance.

    Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster. In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century. In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.

    Her background made her an obvious target for the fanatics of the Cultural Revolution: educated in London, the widow of an official of Chiang Kai-Shek's regime, and an employee of Shell Oil, Nien Cheng enjoyed comforts that few of her compatriots could afford. When she refused to confess that any of this made her an enemy of the state, she was placed in solitary confinement, where she would remain for more than six years. "Life and Death in Shanghai" is the powerful story of Nien Cheng's imprisonment, of the deprivation she endured, of her heroic resistance, and of her quest for justice when she was released. It is the story, too, of a country torn apart by the savage fight for power Mao Tse-tung launched in his campaign to topple party moderates. An incisive, rare personal account of a terrifying chapter in twentieth-century history, "Life and Death in Shanghai" is also an astounding portrait of one woman's courage.

    The fact that China may be the next superpower attracts endless interest from all quarters—yet China is still utterly inscrutable to most outsiders. In The Dragon and the Foreign Devils Harry Gelber illuminates China's present by looking at the broad sweep of foreign relations in its past. From the incursions by the steppe horsemen and the Mongol conquests to the first arrival of European travelers, foreign fascination with China has followed certain patterns: curiosity, admiration, and greed for trade or territory. But, as China gradually rises from the turbulence in the wake of Mao Zedong to the economic growth and political stability of the twenty-first century, the dynamic between East and West has slowly shifted. Essential reading for anyone interested in China and its evolving relations with foreigners, The Dragon and the Foreign Devils breaks down the walls between East and West and shines a light on the recurring cycles of Chinese history.

    From slavery to the New Deal, political parties organized around economic interests and engaged in fervent debate over the best allocation of agonizingly scarce resources. But with the explosion of the nation's economy in the years after World War II, a new set of needs began to emerge—a search for meaning and self-expression on one side, and a quest for stability and a return to traditional values on the other.In The Age of Abundance, Brink Lindsey offers a bold reinterpretation of the latter half of the twentieth century. In this sweeping history of postwar America, the tumult of racial and gender politics, the rise of the counterculture, and the conservative revolution of the 1980s and 1990s are portrayed in an entirely new light. Readers will learn how and why the contemporary ideologies of left and right emerged in response to the novel challenges of mass prosperity.The political ideas that created the culture wars, however, have now grown obsolete. As the Washington Post aptly summarized Lindsey's take on the contradictions of American politics, "Republicans want to go home to the United States of the 1950s while Democrats want to work there." Struggling to replace today's stale conflicts is a new consensus that mixes the social freedom of the left with the economic freedom of the right into a potentially powerful ethos of libertarianism. The Age of Abundance reveals the secret formula of this remarkable alchemy. The book is a breathtaking reevaluation of our recent past—and will change the way we think about the future.

    In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.

    Applying the logic of strategy for which he is well known, Luttwak argues that the most populous nation on Earth and its second largest economy may be headed for a fall.For any country whose rising strength cannot go unnoticed, the universal logic of strategy allows only military or economic growth. But China is pursuing both goals simultaneously. Its military buildup and assertive foreign policy have already stirred up resistance among its neighbors, just three of whom India, Japan, and Vietnam together exceed China in population and wealth. Unless China's leaders check their own ambitions, a host of countries, which are already forming tacit military coalitions, will start to impose economic restrictions as well.Chinese leaders will find it difficult to choose between pursuing economic prosperity and increasing China's military strength. Such a change would be hard to explain to public opinion. Moreover, Chinese leaders would have to end their reliance on ancient strategic texts such as Sun Tzu's "Art of War". While these guides might have helped in diplomatic and military conflicts within China itself, their tactics such as deliberately provoking crises to force negotiations turned China s neighbors into foes. To avoid arousing the world's enmity further, Luttwak advises, Chinese leaders would be wise to pursue a more sustainable course of economic growth combined with increasing military and diplomatic restraint.