- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

    We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.

    Good site defense can make or break the customer experience. This book shows the right (and wrong) ways to get defensive, offers guidelines to prevent errors and rescue customers if a breakdown occurs.It also shows you how to evaluate and improve your own site's defensive design.

    You will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new journey on which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helping you to quickly reach your full leadership potential. You will have all the weapons to effectively succeed whenever vibrant, forceful language is required. It works like magic!The Leader Phrase Book will teach you how to:•    Speak like a leader•    Master all conversations•    Attain a charismatic presence•    Gain the respect of others•    Achieve a lightning-fast rhetoric•    Find the right phrases instantly•    Argue effectively•    Be the envy of all you meetThe Leader Phrase Book is the culmination of ten years of Patrick's personal research on how leaders communicate. It is the summation of his efforts to share one of the most invaluable skills in life: "how to put yourself in command."

    A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

    The 15 project-based lessons in this book show readers step-by-step the key techniques for working in Illustrator CS6 and how to create vector artwork for virtually any project and across multiple media: print, websites, interactive projects, and video. In addition to learning the key elements of the Illustrator interface, this completely revised CS6 edition covers the new tracing engine with improved shape and color recognition, a new pattern toolset with on-artboard controls and one-click tiling, a completely overhauled performance engine and modernized user interface for working more efficiently and intuitively, and more. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." --Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does--an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

    This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

    Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

    In Lena Corwin’s Made by Hand, she re-creates and builds upon her popular workshop series in order to reach crafters in Brooklyn and beyond. For this “best of” collection, she has chosen expert teachers and her favorite projects: Jenny Gordy introduces us to knitted socks and elegantly sewn tops and dresses; Cal Patch teaches how to make a modern embroidery sampler as well as a braided rag rug; and Corwin herself presents her favorite screen-printing and stamping techniques. In total, there are 26 lessons/projects, all presented with step-by-step photos and illustrations.Praise for Lena Corwin's Made By Hand:“Decorate with coffee table books. A few Glamour picks: Lena Corwin’s Made by Hand . . .” —Glamour Magazine“A must-have for anyone who wants to create unique décor.” —Decorating Shortcuts magazine“Made By Hand offers the perfect range of usable textile handiwork, presented by fourteen teachers who obviously enjoy their craft —ForeWord Reviews“The 385 detailed illustrations, along with excellent step-by-step photographs and clear instructions, make each project tempting and approachable.” —Studios magazine “Those messy hands alone are inspiring me to get creative.” —Modern Eve “I got a sneak peek at a mostly lovely book. I can’t contain my excitement over this book. The projects are varied and so much fun.” —The Stylish Nest “The photography and layout of the book is gorgeous: wide open with lots of white space, reminiscent of Japanese craft books. And there are people, whole people, sitting and doing crafts, not just disembodied hands. Isn’t that part of the reason we craft—for the human contact?” —Knitty.com “Made By Hand offers the perfect range of usable textile handiwork, presented by fourteen teachers who obviously enjoy their craft.” —ForeWord Reviews“Made By Hand is gorgeous . . . filled to the brim with beautifully executed diy tutorials from a host of talented artisans.” —Michelle S Blog

    

    Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture.

    Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. "Prioritizing Web Usability" is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors' wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you'll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

    With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.