It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

    24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

    Actions include his words too. And life is all about these three facets of hands, heart and head. But there is also a fourth facet that of consciousness on the background of which actions, feelings and thoughts emanate from. There is a lot said and written about these three facets. There is a lot of training given to these three areas. But what about the fourth? In engineering everybody understands the three facets of input, process and output. People understand that improving the output is not possible until process and specially input is changed. But is there a fourth aspect besides input, process and output. And the fourth aspect is the context in which workers are creating the output by changing the output through a process. Visionary thinkers have now begun thinking and impacting the fourth aspect too. They are understanding that the context or the culture in which workers operate are more important.In human engineering, actions are equivalent to output, feelings are equivalent to the process and thoughts are the input. Behaviour and actions are brought forth because of the input of thought and the further power that feelings process. That is why to change behaviour, it is important to change your feelings (process) and more importantly your thoughts (input). Yes, thoughts are very important. Change in thoughts through positive thinking is essential. But the fourth dimension is even more important. Yes, the context in which actions, feelings and thoughts arise is that of consciousness silence experience of being alive. Very little has been understood about this fourth dimension. Some call it The Self. When that is accessed, then harnessing thoughts, feelings and actions is very simple and easy. When the context in an organization is changed, then inputs, processes and outputs can all take a quantum jump. What a leader in an organization has to do is to precisely do that ??? change the context. The three facets are all lying on the foundation of the fourth. As a leader leading your life, it is similarly important to understand and access the consciousness from where actions, feelings and thoughts arise from. That is why it is called the source. Imagine, not being clear about your own source. But that is what is happening most people don't know their own source. The secret of the third aspect of thoughts is not just enough. The source of the thoughts is what matters. Even in the name of spirituality, which is actually the study of the source, everything other than the fourth dimension is being focused on. The three dimensions spirituality focuses on are exercising, breathing and thinking: Yoga, Pranayama and Gyan. But the fourth dimension of silence, that of Moun is the missing link. In the name of spirituality yogic asanas or breathing exercises or concentration exercises in the name of meditation are given importance to. But until, the source is accessed, until consciousness is manifested, it is not complete. Man is always comfortable with the three dimensions of length, breath and depth. But the fourth dimension is what gives colour to his life. Spirituality talks about the three states of sleeping, awakening and dream states. But discovering the fourth state (turiya) is the missing link. Discovering this fourth state should be the highest priority in life.

    You’ll find it fun to read too - written in simple, everyday language.And, if you’re like most people, you’ll find that learning “why” the law of attraction works will pour rocket fuel into your belief in it. And attaining such a level of belief will allow you to unleash the law of attraction more powerfully than you’ve done previously. Why Quantum Physicists Create More Abundance removes your barriers of doubt and resistance concerning the law of attraction. It can be a very powerful tool for you, helping you soar past previous frustrations and manifesting a life much more closely aligned with your dreams and desires.

    

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

    He possessed the unique ability to bring extraordinary insights to ordinary principles and events. The text of this anthology is based on transcripts of Jim Rohn’s most popular lectures and writings on the subjects of Time Management, Personal Development, Leadership, Goal Setting and Communication. As you read, you may recognize a familiar pace to the text. It is our hope that Jim’s easy conversational tone and speaking style come across in your reading of each and every page. His life philosophies and success principles transcend the years and are as relevant today as they were when he first expressed them. These guides provide concise, easy-to-read accounts of the subject matter that can be finished in a short sitting. Highlight your favorite parts and keep them close for easy reference again and again.

    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

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    Health System, This Condensed Distillation Of The Important Topics Covered In Delivering Health Care In America Is The Perfect Resource For Courses In Health Policy, Allied Health, Health Administration And More. It Clarifies The Complexities Of Health Care Organization And Finance And Presents A Solid Overview Of How The Various Components Fit Together. The Second Edition Of Essentials Of The US Health Care System Has Been Updated To Include New Data, Charts, Tables And Accompanying Information Throughout The Book. Use As A Stand-Alone Text, Or A Supplement In Various Courses. New Content Includes: Medicare, Medicaid And SCHIP. Ongoing Evolution In U.S. Health Care As A Result Of Corporatization And Globalization. The Role Of Hospitalists. Updated Content On Parts C And D Of Medicare. Including Information On High-Deductible Health Plans/Health Savings Accounts As An Insurance Option. Updated Content On Primary Care And Community Oriented Health Care Development Current Development On Hospital Extensions To The Community. Current Development On Nano Technology. Current Health Policy Issues. Current Discussion On Healthcare Reforms, Including Future Challenges Posed By The Increased Need For Long-Term Care. New Third Edition Now Available!

    

    Billions in sales. But, unlike Tesco or BP, few have heard of it. The Cartel is Britain’s biggest drugs organisation, a shadowy network stretching from the freezing, fog-banks of the Mersey to the glittering marinas of Marbella, from the coffee shops of Amsterdam to the trading floors of Canary Wharf. Run by godfathers as rich as Branson but kept in line by a new generation of teenage killers. Here is the inside story.

    You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down. Why you should publish both Paperback and Kindle formats Why you should always do Createspace first What are the best software tools for organisation, creativity, and productivity How to create or source amazing low-cost Covers that drive your sales How to build world-class Sales Pages on Amazon's storefront, with no technical skills required In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book; Where to find your first willing customers who'll kick-off your sales The importance of Reviews and how to get genuine customers to write them Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search How to price, track, and promote your book, and when to write the next one Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!

    Challenges have brought me inner strength and power. Success has brought me responsibility and balance. I have learned through both. And I have learned well. To ask for success is to ask for challenges, that is a truth that I have accepted. And so, I ask for challenges, big challenges, and many challenges. I know that every challenge comes with the unbroken promise of success when it is overcome. Turn The Tables is a journey through challenges into opportunities. Every situation and person that presents itself in your arena is purpose-bound to serve you a unique lesson. When learned, that lesson can bring magic in your everyday life. Be the magician, the source of control and creation, where no matter what life brings to you, your destiny can never be denied.   About the Author Priya Kumar is an Internationally Acclaimed Motivational Speaker and Bestselling Author of 11 Inspirational Books. In her 24 years journey with Motivational Speaking, she has worked with over 2000 Multi-National Corporates across 47 countries and has touched over 3 million people through her workshops and books, and is the only Woman Speaker in India to have done so. She is the only Indian Author who has won 32 International Awards for her books.