Maxwell's brilliant and inspiring book is a simple premise: to do well in life we must first think well. But can we actually learn new mental habits? thinking for a change answers that with a resounding 'yes' - and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive quizzes this empowering book helps you assess your thinking style guides you to new ones and step by step teaches you the secrets of: big-picture thinking - seeing the world beyond your own needs and how that leads to great ideas. Focused thinking - removing mental clutter and distractions to realize your full potential. Creative thinking - stepping out of the 'box' and making breakthroughs. Shared thinking - working with others to compound results. Reflective thinking - looking at the past to gain a better understanding of the future and much more. Here america's most trusted and admired motivational teacher examines the very foundation of success and self-transformation. Illuminating and life-changing thinking for a change is a unique primer not on what to think but how to best use one of your most precious possessions: your mind.

    This book teaches you how to achieve top of the line income.

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.