Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

    However, the story central to the crisis-that of AIG-has until now remained largely untold. "Fatal Risk: A Cautionary Tale of AIG's Corporate Suicide" tells the inside story of what really went on inside AIG that caused it to choke on risk and nearly brining down the entire economic system. The bookReveals inside information available nowhere else, including the personal notes and records of key players such as the former Chairman of AIG, Hank GreenbergTakes readers behind the scenes at the U.S. Treasury and the Federal Reserve Bank of New YorkDetails how an understanding of risk built AIG, but a disdain for government regulators led to a run-in with New York State Attorney General Eliot Spitzer"Fatal Risk" is the comprehensive and compelling true story of the company at the center of the financial storm and how it nearly caused the entire economic system to collapse.

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    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Topics include discussions about Business Combination, Consolidated Financial Statements - On the date of acquisition, Subsequent to date of acquisition, Financially Distressed Corporations, Accounting for Foreign Exchange.

    The family patriarch, "the Commodore," built up a fortune that made him the world's richest man by 1877. Yet, less than fifty years after the Commodore's death, one of his direct descendants died penniless, and no Vanderbilt was counted among the world's richest people. "Fortune's Children" tells the dramatic story of all the amazingly colorful spenders who dissipated such a vast inheritance.

    TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.

    Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

    Filmmaker and author Mike Cernovich is also confronted by people who claim he has shared fake news. Find out how he answers these allegations in Hoaxed.

    They face monumental decisions in unpredictable times; their actions have implications far beyond their own organizations; and they are judged mercilessly and incessantly by both their constituents and the media. Professionals, then, would do well to study the leadership traits that made Kennedy one of the most respected, beloved, and influential world leaders in modern history. John F. Kennedy on Leadership analyzes what made Kennedy, both before and during his Presidency, a unique and dominant force who would serve as the standard by which future leaders would be judged. Readers will learn the value of: * Planning and decision making: Consult widely, then act. * Crisis management: Don’t let events manage you. * Building a team: Find your own "Bobby." * Independence: Don’t follow the crowd. * Mistakes: Learn from them and move on. This timely (and timeless) book will be of interest to anyone involved in leadership.

    But they couldn't get investors interested. Today, Android is a large team at Google, shipping an operating system (including camera software) to over three billion devices worldwide.This is the inside story, told by the people who made it happen.“What are the essential ingredients that lead a small team to build software at the sheer scale and impact of Android? We may never fully know, but this first person account is probably the closest set of clues we have.”–Dave Burke, VP of Android Engineering“Androids captures a strong picture of what the early development of Android, as well as the Android team, was like.”–Dianne Hackborn, Android Framework Engineer“Androids is the engaging tale of a motley group of coders with a passion to make insanely great products who banged out the operating system when that idea seemed nuts.True to his geek genes, Chet Haase tells this remarkable tale of technical and business success from the trenches, an inspiring, massive collective effort of dozens of programmers who flipped their seemingly late timing to their advantage, and presaged a generation of platform builders. Read Androids to discover what it takes to create a hot tech team that shipped a product running today on more than 3 billion devices.”–Jonathan Littman, co-author of The Entrepreneurs Faces: How Makers, Visionaries and Outsiders Succeed, and author of The Fugitive Game

    So successful was he that in 1966 Rolls-Royce decided the best thing to do was to spend 63.6 million pounds and buy its rival. By this time there was scarcely a single modern British aero-engine for which Hooker had not been responsible.

    His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders’ story of what happened...