Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to its business strategy and to let the patient take the lead in the online conversation. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal. An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

    These children grow up between two cultures, the Hearing and the Deaf, forever balancing the worlds of sound and silence. Paul Preston, one of these children, takes us to the place where Deaf and Hearing cultures meet, where families like his own embody the conflicts and resolutions of two often opposing world views. Based on 150 interviews with adult hearing children of deaf parents throughout the United States, Mother Father Deaf examines the process of assimilation and cultural affiliation among a population whose lives incorporate the paradox of being culturally "Deaf" yet functionally hearing. It is rich in anecdote and analysis, remarkable for its insights into a family life normally closed to outsiders.

    The Reds became the first team in British history to hold the European Cup, Super Cup, World Club Cup and domestic league title simultaneously in a masterclass of free-scoring, full throttle footballing prowess.Journalist Melissa Reddy reveals the inside story of Jürgen Klopp’s astonishing revival of Liverpool, culminating in the club’s first domestic league trophy in thirty years. Featuring incisive and insightful reporting, and the thoughts of players, management and club hierarchy, Believe Us paints a vivid picture of this titanic sporting success. Reddy’s unparalleled access to the club brings interviews with everyone from fans and key backroom staff to players including talismanic captain Jordan Henderson, and of course Klopp himself.The perfect gift for any fan of the club or its inimitable leader, this is heavy metal football writing at its best.

    The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.

    National terrorism expert Jonathan R. White provides specific examples that will enable you to understand how terrorism arises and how it functions. Dr. White gives essential historical (pre-1980) background on the phenomenon of terrorism and the roots of contemporary conflicts, includes detailed descriptions of recent and contemporary conflicts shaping the world stage, and presents theoretical and concrete information about Homeland Security organizations. Throughout, he reviews the relevant issues and challenges. With this sixth edition, Dr. White has fine-tuned the text and kept pace with the state of terrorism in today's world.

    We're constantly distracted by ailments we can't quite seem to fix. Body alignment expert Lauren Roxburgh believes that all of these problems can be solved by first unlocking the foundation of your mental and physical health: the pelvic floor. Located at the root of our pelvis, it determines how firm our core is, how we handle stress, and how much energy reaches the rest of our body. Without addressing the health of our pelvic floor, we are all missing out on a powerful key component of our overall physical, emotional, and spiritual health. Roxburgh presents an entirely new approach to building well-being--one based on a strong pelvic floor, open energy channels, and a clear mind.The Power Source offers a deep understanding of how to cultivate this strength by following a holistic, multisensory program. Starting with the pelvic floor, Roxburgh focuses on the five power centers that can be harnessed throughout the body:The pelvic floorThe deep coreThe upper coreThe heart and shouldersThe head, neck, and jawWith targeted exercises to encourage healing movement, nourishing recipes--from a Confidence-Boosting Tonic to Root-Rejuvenating Bone Broth--and holistic therapies that include visualizations, aromatherapy, and more, Roxburgh gives a full toolbox to realign your body and your life.

     The book begins with the history and origin and moves on to the rules of play and ways to win and avoid essential errors as well as the etiquette to follow. With everything from clear instructions on dealing, building, and distributing tiles to a look at the history and future of the game, this is the essential book for anyone who wants to have fun–and win–while playing mah–jongg.

    

    But behind this archetypal small-town landscape lies a complicated past.Starting with the town's founding as a religious promised land, music journalist and poet Daniel Wolff plots a course through 130 years of entwined social and musical history, touching on John Philip Sousa, Count Basie, Frank Sinatra, and Frankie Lymon on the way to the town Bruce was born to run from. Out of the details of local history-the boardwalk in the Gilded Age; the celebrities who passed through, from Stephen Crane to Martin Luther King; sensational murder trials; the birth of Mob control; and a devastating mid-century "race riot"-emerges a universal story of one small town's fortunes. Told with grace and full of fascinating detail, Daniel Wolff's tour across thirteen decades of the Fourth of July in Asbury Park captures all the allure and heartbreak of the American dream reduced to blight and decay, with gentrification as the one hope for a return to its glory days.

    The Kinks are the quintessential British sixties band, revered for an incredible series of classic songs ("You Really Got Me," "Waterloo Sunset" and "Lola" to name but a few) and critically acclaimed albums such as The Village Green Preservation Society. Featuring original interviews with key band members Ray Davies, his brother Dave Davies and Mick Avory, as well as Chrissie Hynde and many others close to the group, every stage of their career is covered in fascinating detail: the hits, the American successes of the 1970s and the legendary band in-fighting.  Nearly 50 years after they formed, the Kinks' influence is still being felt today as strongly as ever.

    Fiercely ambitious, even as a boy Moffatt was focussed on one thing: being the best in the world. This title tells the story of his meteoric rise to stardom, and how he overcame injury to stay at the top.

    Not only the 20th but even the 21st century seemed destined to be the American centuries. But that super-optimism did not last long. During the last decade of the 20th century and the first decade of the 21st century, the stock market bubble and the costly foreign unilateralism of the younger Bush presidency, as well as the financial catastrophe of 2008 jolted America – and much of the West – into a sudden recognition of its systemic vulnerability to unregulated greed. Moreover, the East was demonstrating a surprising capacity for economic growth and technological innovation. That prompted new anxiety about the future, including even about America’s status as the leading world power. This book is a response to a challenge. It argues that without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave. The ongoing changes in the distribution of global power and mounting global strife make it all the more essential that America does not retreat into an ignorant garrison-state mentality or wallow in cultural hedonism but rather becomes more strategically deliberate and historically enlightened in its global engagement with the new East. This book seeks to answer four major questions:1. What are the implications of the changing distribution of global power from West to East, and how is it being affected by the new reality of a politically awakened humanity? 2. Why is America’s global appeal waning, how ominous are the symptoms of America’s domestic and international decline, and how did America waste the unique global opportunity offered by the peaceful end of the Cold War? 3. What would be the likely geopolitical consequences if America did decline by 2025, and could China then assume America’s central role in world affairs? 4. What ought to be a resurgent America’s major long-term geopolitical goals in order to shape a more vital and larger West and to engage cooperatively the emerging and dynamic new East?America, Brzezinski argues, must define and pursue a comprehensive and long-term a geopolitical vision, a vision that is responsive to the challenges of the changing historical context. This book seeks to provide the strategic blueprint for that vision.

     Second edition of a popular introductory textbook, combining breadth of coverage, practical examples, and student-friendly features Includes new sections on metaphor, framing, stance and style, multimodal discourse, and Gricean pragmatics Considers a variety of approaches to the subject, including critical discourse analysis, conversation analysis, interactional and variationist sociolinguistics, ethnography, corpus linguistics, and other qualitative and quantitative methods Features detailed descriptions of the results of discourse analysts' work Retains and expands the useful student features, including discussion questions, exercises, and ideas for small research projects.

    The textbook logically introduces a range of fundamental concepts--such as SLA in adults and children, formal and informal learning contexts, and diverse socio-cultural settings. It takes an interdisciplinary approach, encouraging students to consider SLA from linguistic, psychological and social perspectives.

    The art of fiction is considered under a wide range of headings, such as the Intrusive Author, Suspense, the Epistolary Novel, Time-shift, Magic Realism and Symbolism, and each topic is illustrated by a passage or two taken from classic or modern fiction. Drawing on writers as diverse as Henry James and Martin Amis, Jane Austen and Fay Weldon and Henry Fielding and James Joyce, David Lodge makes accesible to the general reader the richness and variety of British and American fiction. Technical terms, such as Interior Monologue, Metafiction, Intertextuality and the Unreliable Narrator, are lucidly explained and their applications demonstrated.Bringing to criticism the verve and humour of his own novels, David Lodge has provided essential reading for students of literature, aspiring writers, and anyone who wishes to understand how literature works.Beginning (Jane Austen, Ford Madox Ford) --The intrusive author (George Eliot, E.M. Forster) --Suspense (Thomas Hardy) --Teenage Skaz (J.D. Salinger) --The epistolary novel (Michael Frayn) --Point of view (Henry James) --Mystery (Rudyard Kipling) --Names (David Lodge, Paul Auster) --The stream of consciousness (Virginia Woolf) --Interior monologue (James Joyce) --Defamiliarization (Charlotte Bronte) --The sense of place (Martin Amis) --Lists (F. Scott Fitzgerald) --Introducing a character (Christopher Isherwood) --Surprise (William Makepeace Thackeray) --Time-shift (Muriel Spark) --The reader in the text (Laurence Sterne) --Weather (Jane Austen, Charles Dickens) --Repetition (Ernest Hemingway) --Fancy prose (Vladimir Nabokov) --Intertextuality (Joseph Conrad) --The experimental novel (Henry Green) --The comic novel (Kingsley Amis) --Magic realism (Milan Kundera) --Staying on the surface (Malcolm Bradbury) --Showing and telling (Henry Fielding) --Telling in different voices (Fay Weldon) --A sense of the past (John Fowles). Imagining the future (George Orwell) --Symbolism (D.H. Lawrence) --Allegory (Samuel Butler) --Epiphany (John Updike) --Coincidence (Henry James) --The unreliable narrator (Kazuo Ishiguro) --The exotic (Graham Greene) --Chapters etc. (Tobias Smollett, Laurence Sterne, Sil Walter Scott, George Eliot, James Joyce) --The telephone (Evelyn Waugh) --Surrealism (Leonora Carringotn) --Irony (Arnold Bennett) --Motivation (George Eliot) --Duration (Donald Barthelme) --Implication (William Cooper) --The title (George Gissing) --Ideas (Anthony Burgess) --The non-fiction novel (Thomas Carlyle) --Metafiction (John Barth) --The uncanny (Edgar Allen Poe) --Narrative structure (Leonard Michaels) --Aporia (Samuel Beckett) --Ending (Jane Austen, William Golding)