TAPE SUCKS: Inside Data Domain, A Silicon Valley Growth Story


Frank Slootman - 2011
    These companies, to be sure, broke new science and engineering ground—yet their most lasting legacy may well be their pioneering approach to business itself. They blazed a path that led to Intel, Apple, Oracle, Genentech, Gilead, Sun, Adobe, Cisco, Yahoo, eBay, Google, Salesforce, Facebook, Twitter, and many, many others.What causes a fledgling company to break through and prosper? At the highest level, the blueprint is always the same: An upstart team with outsized ambition somehow possesses an uncanny ability to surpass customer expectations, upend whole industries, and topple incumbents. But how do they do it? If only we could observe the behaviors of such a company from the inside. If only we were granted a first-person perspective at a present-day Silicon Valley startup-cum-blockbuster. What might we learn? This document—the story of Data Domain’s rise from zero to one billion dollars in revenue—is your invitation to find out. For anyone curious about the process of new business formation, Tape Sucks offers a provocative, ripped-from-the-headlines case study. How does a new company bootstrap itself? What role does venture capital play? Why do customers and new recruits take a chance on a risky new player? Frank Slootman, who lived and breathed the Data Domain story for six years, offers up his clear-eyed, “first-person shooter” version of events. You’re with him on the inside as he and his team navigate the tricky waters of launching a high-technology business. You’ll feel—deep in your gut—the looming threat of outside combatants and the array of challenges that make mere survival an accomplishment. You’ll catch a glimpse of an adrenalin-fueled place where victories are visceral, communication wide open, and esprit de corps palpable. The upshot is that the principles of the early entrepreneurs of Silicon Valley are alive and well. Their straightforward ideas include employee-ownership, tolerance for failure, unfettered meritocracy, faith in the power of technology breakthroughs, a preference for handshakes and trust over contracts and lawsuits, pragmatism, egalitarianism, and a belief in the primacy of growth and reinvestment over dividends and outbound profits. Tape Sucks is an honest, informed perspective on technology wave riding. It allows you to observe a high-growth business at close range and get an unvarnished picture of how things really work.

City of the Soul: A Walk in Rome


William Murray - 2003
    In City of the Soul, William Murray begins to show us why.Growing up in Rome and spending much of his life in the city, William Murray is an expert guide as he takes us on an intimate walking tour of some of Rome’s most glorious achievements, illuminating the history and the mythology that define the city. Murray leads us through the centro, the city’s historic downtown center. He writes about the Villa Borghese, the Piazza di Spagna, and the Trevi Fountain and describes such singular attractions as the Capuchin Church of Santa Maria della Concezione, whose macabre crypt has impressed visitors from Mark Twain to the Marquis de Sade. As he walks, he reveals stories that only a longtime resident would know, capturing the sights, sounds, and flavors that make Rome a combination of the deep past and the ever-sensual present.

Billion Dollar Fantasy: The High-Stakes Game Between FanDuel and DraftKings That Upended Sports in America


Albert Chen - 2019
    ... Chen flips the script with a character-driven narrative, exposing the people who fueled the industry (not necessarily the folks you’d expect) and what motivated them (not necessarily unadulterated greed). Gamers will find this book impossible to put down, as will anyone who loves a good origin story."—Apple Books, Best of the Month selection  "Fans of financial thrillers such as  Barbarians at the Gate  will be excited by this insider account of the dizzying rise of fantasy sports websites"— Publishers Weekly  You've seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war. From Sports Illustrated's Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies seemingly overnight — then, just as quickly, found themselves the target of FBI and Department of Justice investigations, and facing likely destruction. Chen tells the story of the improbable individuals behind the saga: An Irishman who knew nothing about American sports. A fantasy geek who felt it was his destiny to change the way fellow nerds watched the games they loved. A conflicted poker player. A mother of three in Scotland. In a character-driven narrative with excursions into the strange and unexpected, Chen takes us from casinos to board rooms, from Edinburgh to Wall Street to the Vegas Strip, to tell a sprawling and intimate tale of the new world that this group of accidental disruptors helped to create. It’s a story of ideas and dreams, about a world of risk, luck, hubris, greed and redemption—a story for our high-stakes times.

Total Confinement: Madness and Reason in the Maximum Security Prison


Lorna A. Rhodes - 2004
    Focusing on the "supermaximums"—and the mental health units that complement them—Rhodes conveys the internal contradictions of a system mandated to both punish and treat. Her often harrowing, sometimes poignant, exploration of maximum security confinement includes vivid testimony from prisoners and prison workers, describes routines and practices inside prison walls, and takes a hard look at the prison industry. More than an exposé, Total Confinement is a theoretically sophisticated meditation on what incarceration tells us about who we are as a society. Rhodes tackles difficult questions about the extreme conditions of confinement, the treatment of the mentally ill in prisons, and an ever-advancing technology of isolation and surveillance. Using her superb interview skills and powers of observation, she documents how prisoners, workers, and administrators all struggle to retain dignity and a sense of self within maximum security institutions. In settings that place in question the very humanity of those who live and work in them, Rhodes discovers complex interactions—from the violent to the tender—among prisoners and staff. Total Confinement offers an indispensable close-up of the implications of our dependence on prisons to solve long-standing problems of crime and injustice in the United States.

Capital: The Story of Long-Term Investment Excellence


Charles D. Ellis - 2004
    The Capital Group is one of the world's largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private investment firms out there?the Capital Group Companies?a value investment firm par excellence. It digs deeps to reveal the corporate culture and long-term investment strategies that have made Capital the one organization where most investment professionals would like to work and would most recommend as long-term investment managers for their family and friends.

The Last Fine Time


Verlyn Klinkenborg - 1991
    Verlyn Klinkenborg chronicles the life of a family-owned restaurant in Buffalo, New York, from its days as a prewar Polish tavern to its reincarnation as George & Eddie's, a swank nightspot serving highballs and French-fried shrimp to a generation of optimistic and prosperous Americans. In the inevitable dimming of the neon sign outside the restaurant, we see both the passing of an old world way of life and the end to the postwar exuberance that was Eddie Wenzek's "last fine time."

We All Scream: The Fall of the Gifford's Ice Cream Empire


Andrew Gifford - 2017
    But behind the iconic business’s happy facade lay elaborate schemes, a crushing bankruptcy, two million dollars of missing cash, and a tragic suicide. As the last Gifford heir unfolds his story with remarkable immediacy and candor, he reveals the byzantine betrayals and intrigue rooted in the company from its modest beginnings—dark influences that would ultimately destroy the legendary Gifford business and its troubled founding family.

Steve Jobs & the NeXT Big Thing


Randall E. Stross - 1993
    This period was the nadir of Jobs’s professional life, as NeXT’s products failed to find a welcome in the marketplace. The company burned through more than $250 million without managing to eke out a profit. It would eventually be rescued by Apple and Jobs would return there after the close of the book’s narrative. When he did, he took with him lessons learned during his NeXT years in how not to manage a company.

Askew: A Short Biography of Bangalore


T.J.S. George - 2016
    Build lakes, plant trees. Gowda built a hundred lakes and lined the wide avenues of the city with leafy trees.After India gained independence, Bangalore became known as a pensioners’ paradise. In the early 1980s, the city reinvented itself once again, this time as the home of some of the world’s most outstanding entrepreneurs. Very rapidly, aided by the dozens of engineering schools that had sprouted in the city since Independence, Bangalore became the hub of India’s information technology (IT) revolution. In the twenty-first century, the city is trying to cope with the problems that have accompanied its explosive growth, and enormous success— crumbling infrastructure, traffic jams, soaring real estate prices, corruption and chaos. Despite the challenges it faces, Bangalore continues to be one of the world’s most distinctive and interesting cities. T. J. S. George walks us through both ‘old’ and ‘new’ Bangalore—from gleaming skyscrapers and lively dance studios to colonial-era bungalows marked by quaint little name-stones, from legendary eating places like Koshy’s and Mavalli Tiffin Room (MTR) to shining new eateries that serve craft beer.

How to Smoke Pot (Properly): A Highbrow Guide to Getting High


David Bienenstock - 2016
    So now that the squares at long last seem ready to rethink pot's place in polite society, how, exactly, can members of this vibrant, innovative, life-affirming culture proudly and properly emerge from the underground—without forgetting our roots, or losing our cool?In How to Smoke Pot (Properly), VICE weed columnist and former High Times editor David Bienenstock charts the course for this bold, new, post-prohibition world. With plenty of stops along the way for "pro tips" from friends in high places, including cannabis celebrities and thought leaders of the marijuana movement, readers will learn everything from the basics of blazing, to how Mary Jane makes humans more creative and collaborative, nurtures empathy, catalyzes epiphanies, enhances life's pleasures, promotes meaningful social bonds, facilitates cross-cultural understanding, and offers a far safer alternative to both alcohol and many pharmaceutical drugs.You'll follow the herb's natural lifecycle from farm to pipe, explore cannabis customs, culture and travel, and discover how to best utilize and appreciate a plant that's at once a lifesaving medicine, an incredibly nutritious food, an amazingly useful industrial crop, and a truly renewable energy source. You'll even get funny and informative answers to burning questions ranging from: How can I land a legal pot job? to Should I eat a weed cookie before boarding the plane? Remember, marijuana has the potential to help us live more meaningful, satisfying and authentic lives, and create safer, happier, more harmonious communities, but first we must learn to consume this miracle plant properly.

African Origins of the Major "Western Religions"


Yosef A.A. Ben-Jochannan - 1991
    Ben's most thought-provoking works. This critical examination of the history, beliefs and myths, remains instructive and fresh. By highlighting the African influences and roots of these religions, Dr. Ben reveals an untold history that is completely unknown, Dr. Ben says covered up by the White race, by the rest of the world.

El Monstruo: Dread and Redemption in Mexico City


John Ross - 2009
    He is filled with a gnawing sense that his beloved Mexico City’s days as the most gargantuan, chaotic, crime-ridden, toxically contaminated urban stain in the western world are doomed, and the monster he has grown to know and love through a quarter century of reporting on its foibles and tragedies and blight will be globalized into one more McCity.El Monstruo is a defense of place and the history of that place. No one has told the gritty, vibrant histories of this city of 23 million faceless souls from the ground up, listened to the stories of those who have not been crushed, deconstructed the Monstruo’s very monstrousness, and lived to tell its secrets. In El Monstruo, Ross now does.

Neither Snow nor Rain: A History of the United States Postal Service


Devin Leonard - 2016
    Seven days a week, its army of 300,000 letter carriers delivers 513 million pieces of mail, forty percent of the world’s volume. It is far more efficient than any other mail service—more than twice as efficient as the Japanese and easily outpacing the Germans and British. And the USPS has a storied history. Founded by Benjamin Franklin, it was the information network that bound far-flung Americans together, fostered a common culture, and helped American business to prosper. A first class stamp remains one of the greatest bargains of all time, and yet, the USPS is slowly vanishing. Critics say it is slow and archaic. Mail volume is down. The workforce is shrinking. Post offices are closing.In Neither Snow Nor Rain, journalist Devin Leonard tackles the fascinating, centuries-long history of the USPS, from the first letter carriers through Franklin’s days, when postmasters worked out of their homes and post roads cut new paths through the wilderness. Under Andrew Jackson, the post office was molded into a vast patronage machine, and by the 1870s, over seventy percent of federal employees were postal workers. As the country boomed, USPS aggressively developed new technology, from mobile post offices on railroads and air mail service to mechanical sorting machines and optical character readers.Neither Snow Nor Rain is a rich, multifaceted history, full of remarkable characters, from the stamp-collecting FDR, to the revolutionaries who challenged USPS’s monopoly on mail, to the renegade union members who brought the system—and the country—to a halt in the 1970s. An exciting and engrossing read, Neither Snow Nor Rain is the first major history of the USPS in over fifty years.

Androids: The Team That Built the Android Operating System


Chet Haase - 2021
    But they couldn't get investors interested. Today, Android is a large team at Google, shipping an operating system (including camera software) to over three billion devices worldwide.This is the inside story, told by the people who made it happen.“What are the essential ingredients that lead a small team to build software at the sheer scale and impact of Android? We may never fully know, but this first person account is probably the closest set of clues we have.”–Dave Burke, VP of Android Engineering“Androids captures a strong picture of what the early development of Android, as well as the Android team, was like.”–Dianne Hackborn, Android Framework Engineer“Androids is the engaging tale of a motley group of coders with a passion to make insanely great products who banged out the operating system when that idea seemed nuts.True to his geek genes, Chet Haase tells this remarkable tale of technical and business success from the trenches, an inspiring, massive collective effort of dozens of programmers who flipped their seemingly late timing to their advantage, and presaged a generation of platform builders. Read Androids to discover what it takes to create a hot tech team that shipped a product running today on more than 3 billion devices.”–Jonathan Littman, co-author of The Entrepreneurs Faces: How Makers, Visionaries and Outsiders Succeed, and author of The Fugitive Game

Ara Güler's Istanbul


Ara Güler - 2009
    As the crossroads between Europe and Asia, Istanbul has lived through several empires and has a character that is as many layered as its history – something that Güler’s photographs convey with great sensitivity. In these remarkable black-and-white images, the city’s melancholy aesthetic oscillates between tradition and modernity. Both writer and photographer were born in Istanbul, and each in his youth held the ambition of becoming a painter. Here, each in his own way paints a picture of his home town and captures its very soul.