When you finish this book, you'll know how to use every word in your website or app to:Make the users fall in love and come backHelp them perform tasks easilyTurn every boring screen to a positive experienceIncrease conversionsMicrocopy (sometimes written micro-copy) is the words on sites and apps that accompany the user's actions: text on buttons, website sign up, error messages (and preventing them), field labels, newsletter sign up, instructions, empty states, confirmation messages, and more. Microcopy: The Complete Guide gives you the knowledge and tools needed to write smart, effective and helpful microcopy for your digital interface. It includes principles, practical tips, and dozens of screenshots from actual sites and apps of corporations, start-ups and SMBs. Who will find this book useful? User experience professionals; Digital marketing managers; Website managers; Marketers and sales personnel; Small business owners; Bloggers; Product managers; UI designers Fascinated by the words that light up interfaces? You'll love this one.

    But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience."Laura Klein’s new techniques for understanding customers work for both startups and big companies. And following her own advice, she shows us how to do it, and doesn’t just tell." — Ken Norton, Partner, GV

    Like most people Lisa Gellers never believed in ghosts or hauntings.  But all that changed when she moved into her first apartment.  It wasn’t long before strange things began to happen: objects moving on their own, things disappearing, disembodied voices, and a dark shadow that followed her wherever she went.Now a true believer in the paranormal, Lisa has decided to share her story.  For any who have suffered from a real haunting, hopefully this will provide you some confort and the knowledge that you are not alone.

    These friendships mean he doesn't just attend their product launches and press conferences and speak at their events, but also gets invited to their ultra-exclusive networking events, and gets drunk at their parties. Paul has enjoyed this bizarre world of excess without having to live in it. To help the moguls celebrate raising millions of pounds of funding without having to face the wrath of the venture capitalists himself. But in 2006, Paul decided he didn't want to be a spectator any more. He had been harbouring a great dot com project of his own and decided it was time to do something about it.

    Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.Develop your ideas from initial concept to finished designBuild an effortless user experience that rewards every tapExplore the secrets of designing for touchDiscover how and why people really use iPhone appsLearn to use iPhone controls the Apple wayCreate your own personality-packed visuals

    There is no library within here for you to download or install. SMACSS is a way to examine your design process and as a way to fit those rigid frameworks into a flexible thought process. It is an attempt to document a consistent approach to site development when using CSS. And really, who isn’t building a site with CSS these days?!Get to know Scalable and Modular Architecture for CSS

    Asynchronous programming lets you turn your own web sites into smooth, slick, responsive applications that make your users feel like they're back on the information superhighway, not stuck on a dial-up backroad.But who wants to take on next-generation web programming with the last generation's instruction book? You need a learning experience that's as compelling and cutting-edge as the sites you want to design. That's where we come in. With Head Rush Ajax, in no time you'll be writing JavaScript code that fires off asynchronous requests to web servers...and having fun doing it. By the time you've taken your dynamic HTML, XML, JSON, and DOM skills up a few notches, you'll have solved tons of puzzles, figured out how well snowboards sell in Vail, and even watched a boxing match. Sound interesting? Then what are you waiting for? Pick up Head Rush Ajax and learn Ajax and asynchronous programming the right way--the way that sticks.If you've ever read a Head First book, you know what to expect: a visually rich format designed for the way your brain works. Head Rush ramps up the intensity with an even faster look and feel. Have your first working app before you finish Chapter 1, meet up with the nefarious PROJECT: CHAOS stealth team, and even settle the question of the Top 5 Blues CDs of all time. Leave boring, clunky web sites behind with 8-tracks and hot pants--and get going with next-generation web programming."If you thought Ajax was rocket science, this book is for you. Head Rush Ajax puts dynamic, compelling experiences within reach for every web developer." -- Jesse James Garrett, Adaptive Path"A 'technology-meets-reality' book for web pioneers on the cutting edge." -- Valentin Crettaz, CTO, Condris Technologies

    At under 200 pages it's quick reading too. Makes a great airplane book.

    In this question-and-answer book on jQuery, you'll find a cookbook of ready-to-go solutions to help breathe life into your web page. Topics covered include: - Scrolling, Resizing and Animating Webpage elements - Backgrounds, Slideshows, and Crossfaders - Menus, Tabs, and Panels - Buttons, Fields, and Controls - Lists, Trees, and Tables - Frames, Windows, and Dialogs - Adding interactivity with Ajax - Using the jQuery User Interface Themeroller - Writing your own jQuery plug-ins All code used to create each solution is available for download and guaranteed to be simple, efficient and cross-browser compatible.

    Some of the mind-blowing visual illusions appear to be moving! Vibrating, pulsing, rippling and spinning... Others like the 3D optical illusion, 'the impossible staircase,' will have you in a state of fascination. While 'little red corvette' along with the other funny optical illusions will get you laughing. These mesmerising and playful optical illusions and puzzles trick our sense of perspective so cleverly that they simply outwit our brains: we cant just take a quick glance and turn away. They impel us to look once, twice, and over and over again, as we try to work out exactly how the magical optical illusions science works. These optical illusions for kids will be loved by people of all ages. Every one of these optical illusions is a wonder to behold. Lots of fun for all the family... Scroll Up and Claim Your Copy Now!

    Then, and perhaps most importantly, the text determines exactly when and in which order to apply these seven techniques.

    The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.

    This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it. Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. These leaders possess characteristics, behaviors and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at ALL problems as design challenges. Readers will learn not only why this form of leadership is essential to the success of modern organizations, but also what characteristics are best suited to this role. Through intimate conversations with leading DEOs, we explore the mindsets, communities, processes and practices common to creative business leaders. The book lays out--graphically and through example--how DEOs run their companies and why this approach makes sense now. We help readers identify these skills in themselves and their colleagues, and we guide them in using these skills to build, revive or reinvent the next generation of great companies and organization.

    Neil Armstrong walks on the moon. Upstate New York hosts an outdoor concert called Woodstock. The Vietnam war rages on. Tom Combs, a young man from Seattle, faces certain draft induction. He decides upon the United States Air Force as the best choice of service. Then it’s Basic Training, technical school for jet mechanics, assistant crew chief on a C-130 at Dyess AFB, Texas, a stint in the Middle East and eventually, he’s assigned to the most prestigious squadron of aircraft in S.E. Asia: The 16th Special Operations Squadron of AC-130s. Call sign: SPECTRE. FLIGHTLINE offers a unique “behind-the-scenes” look at how maintenance crews keep their airplanes flying—and fighting—all from the point of view of a seasoned Air Force Crew Chief.