Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Every artist starts with the basics and here is a step-by-step guide to them all. With this how to draw for kids book, every kid can be creative and capture whatever catches their eye.In How to Draw, kids ages 9-12 will try their hand at everything from magical creatures and cartoons to realistic landscapes, portraits, and so much more. Covering basic techniques as they go, this book will prepare and inspire young artists to create their very own masterpieces. It’s easier than you think.How to draw for kids includes: Age-appropriate basics—Kids will learn how to shade dark and light, use perspective, create 3D shapes effects, and more. Easy-to-follow steps—Get start-to-finish instruction for every exercise. Cool pictures—Unicorns, faces of friends and neighbors, buildings, plants and trees—the possibilities are as endless as your child’s creativity. Every kid has the potential to be creative—this how to draw for kids workbook nurtures their confidence step-by-step.

    Discover the tragic genius of Vincent van Gogh with this beautiful and highly informative guide, which tells the fascinating story of his life and work. Superb specially commissioned photographs show the methods and materials van Gogh used to create his masterpieces, while art expert Bruce Bernard offers a rare "eyewitness" view into the painter's distinctive canvases, and the complex character behind them. See van Gogh's striking use of color and texture, the originality and expressiveness of his techniques, the masters that inspired him, and the work he produced during his madness. Learn of young Vincent's painful unrequited love, how poverty and illness added to his despair, how we won Monet's praise and influenced Toulouse-Lautrec, and about van Gogh's interest in Japan. Discover the astonishing speed at which van Gogh painted, the crisis that caused him to cut off part of his ear, his friendships with other artists, including Paul Gauguin, and much, much more.

    Longtime skateboard artist Sean Cliver put together this staggering survey of over 1,000 skateboard graphics from the last 30 years, creating an indispensable insiders' history as he did so.Alongside his own history, Sean has assembled a wealth of recollections and stories from prominent artists and skateboarders such as: Andy Howell, Barry McGee, Ed Templeton, Steve Caballero, and Tony Hawk.The end result is a fascinating historical account of art in the skateboard subculture, as told by those directly involved with shaping its legendary creative face.

    However, though I think some of them are great, some aren’t, and some are profoundly dated. I am aware that there are those out there, who will just buy these without a second thought, so I have to edit, be selective, and I damned well have to show some respect for my readers. Kindle in this respect can be a danger for a known writer, because you can publish any old twaddle and someone will buy it. Time and again, I’ve had fans, upon hearing that I have this and that unpublished in my files, demanding that I publish it at once because surely they’ll love it. No they won’t. A reputation like trust: difficult to build and easy to destroy. I’ve therefore chosen stories other people have published here and there, and filled in with those I really think someone should have published. Here you’ll find some Polity tales, some that could have been set in the Polity (at a stretch) and some from the bleak Owner universe. Enjoy! Neal Asher 04/06/18

    An art form that has grown hand-in-hand with the independent music scene, heralding small and large gigs alike, the posters have emerged from visually creative street-level notices to prized collectibles rendered in a variety of styles and media. Today's poster artists combine the expressive freedom pioneered in the poster revolution of the 1960s with the attitude and the do-it-yourself approach of the punk scene, creating an unprecedented surge of innovative poster production on an international scale. Featuring over 1,600 exemplary rock posters and flyers from over 200 international studios and artists, Art of Modern Rock is the long-anticipated sequel to coauthor Paul Grushkin's The Art of Rock. Profiles and quotes from the pioneers in the field and their emerging heirs share nearly 500 gloriously packed pages of poster after mind-blowing poster. As brash and colorful as the burgeoning scene it documents, Art of Modern Rock is the must-have book for music and poster fans and collectors.

    Thankfully we now have the place to go.Jon Hicks' 'The Icon Handbook' will become the go-to book for the modern designer; for uncovering the thought processes, the skills and the reference for designing your own icons.This book is aimed at designers who already have basic vector and bitmap drawing skills. It could be that you want to create a simple, unique favicon, or perhaps you've been asked to work on a mobile app that requires them. It starts at the basics and takes you right the way through to being able to create stunning iconography.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

    Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

    Factor in nearly as many years of teaching experience, and that adds up to a whole lot of know-how to share. In Pastel Pointers, he lays it all out: information on tools, materials, color, composition, landscape elements, finishes and more. Compiles the best of McKinley's popular Pastel Pointers blog and Pastel Journal columns Covers frequently asked questions ("How do I achieve natural-looking greens?") and simple solutions to common problems, such as excess pigment buildup Includes a chapter on "The Business of Pastels"—tips for framing, shipping, preparing for gallery shows, and otherwise representing your work in a professional manner This book covers everything from the fundamentals to get you going (how to lay out your palette, create an underpainting, evoke luminous effects) to inspirations that will keep you growing (plein air painting, working in a series, keeping a painting journal). Whether you're a beginner or an experienced painter anxious to explore the expressive possibilities of pastel, this is your guide to making the most of the medium.

    Expanding on her popular online home hacks, Laura will teach you how to handle the problems we all encounter in our homes.Straight-talking and hilarious and packed with Laura’s stunning illustrations, her step-by-step guides will prepare you to handle the most common household emergencies with style. From dripping taps to hanging a frame, how best to look after your white goods, how to treat moths, mould and everything in between, and with invaluable design ideas to improve the living spaces in your home, this book is for everyone who has ever wanted to tackle a bit of She-IY without really knowing how.Ingenious and sure to be an instant household must-have, Gaff Goddess will empower you to make those repairs and rediscover your space saving you time, money and stress in the process.