A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    A fun read, salt and peppered, with the science behind distilling. This authoritative guide book introduces whiskey-making in a easy step-by-step process.

    Don’t miss a single Donna Leon Brunetti book and read them all in order.More than just a list, each Brunetti novel listed includes a summary. This is exactly the reference you need to make sure you don’t miss a book or story and you get a chance to read each one in the best reading orderGuido Brunetti novels are listed im best reading order, chronological order, with a summaries, a checklist, and links to purchase from Amazon. Complete and accurateMade for KindleMore than just a list A great reference for Donna Leon FansBooks and stories listed by publication dateEach is shown with their numerical place in each seriesEvery book and story includes a short summary At the end of this quick reference guide is a simple checklist of all the Guido Brunetti books and stories. Use your Kindle highlighting feature to mark of the stories you’ve completed.COPYRIGHT COMPLIANCE: No portions of the books mentioned have been reproduced here other than book and story titles and short summaries, which is in compliance with the United States Copyright Office circular 34. Scroll up and grab a copy today.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    She can only eat fruits, he hunts for his food. Her venom could bring him to his knees, and a single drop of his bane could kill her.There's no way this will work.Or can it? Amarey James is the first son of alphas Abriya and Clarence. He's just changed for the first time, but he's not interested in finding his mate.Or at least he wasn't until the visions of her began. The scent of the blurry woman in his dreams becomes so disruptive to his daily life, he has no choice but to ask his sister Ariella what's going on.But what she tells him will blow his entire world apart. Princess Karrisee is the first daughter of Queen Vallessa and King Scarva Caro, rulers of the entire kratius. She's desperate for love but can't ever seem to find it, no matter what she tries.So, with a little advice from the Queens in her life, she decides to work on herself for a while, but she soon becomes distracted when her dreams are plagued with her deepest darkest fantasies. She's always been curious of the beasts in the world, but afraid of becoming a traitor to her own kind, it's a secret she's kept fiercely guarded.But when faced with the opportunity to meet one in the flesh, she jumps at the chance, and so begins the wildest journey she ever could've imagined.Note to reader: This is not a standalone series. If you would like to read this story, you are advised to check the reading order at the beginning of the book or begin with the James Pack Wolves series.

    This new edition, the first in nearly five years, is completely updated for the age of digital photography. It continues the book’s tradition of introducing astoundingly effective, previously unknown methods of image enhancement. The original photographs found in the book come from a variety of professional sources, and all correction exercises are on the included CD. Professional Photoshop has changed radically from edition to edition, and this time is no exception--with almost 90 percent new content and completely overhauled coverage of curves, channel blending, and sharpening.Professional Photoshop offers a full explanation of: How curves bring out detail in the most important areas of the imagen A comprehensive strategy for blending channels to create deeper, stronger images The strengths and weaknesses of CMYK, LAB, and RGB, and when to use each one The first detailed look at the Shadow/Highlight command--and even more sophis-ticated ways to enhance contrast in the lightest and darkest parts of the imagen Sharpening strategies, in three full chapters, including the innovative hiraloam method (High Radius, Low Amount). Plus, a fiendishly effective method of merging hiraloam and conventional unsharp masking The realities--and the politics--of preparing files for commercial offset printing and how to deal with colors that are out of the press’s gamut What Camera Raw and similar acquisition modules can offer Typical problems of digital captures that were not found in the age of film--and how to correct for them

    This book is designed to give you a cultural immersion into Cuban life, and to provide you the tools and background information to truly make the most of your visit. It gives you the confidence and knowledge to break away from the tourist areas and experience the real Cuba. You want to explore the rich culture. Be transported back to a simpler time. Experience Havana’s romance and the beauty with the same carefree joy as the locals. See everything you want to see and go everywhere you want to go. The Real Havana guide shows you how to do all that and lots more. In the guide, you will learn about: ● Authentic Cuban cuisine and affordable Havana restaurants. ● Low-priced markets, shops and entertainment options. ● Maps of Havana and the suburbs – Get out of the city and EXPLORE! ● Instructions on using communal taxis particulares and all the major routes. ● Contact info and reviews of over 30 casa particular apartments in Vedado. ● Fascinating, offbeat places which are hidden from foreigners. ● Hundreds of tips on saving money while in Havana. ● How to avoid the most common tourist scams. This book is not a tourist guide. It’s not a list of restaurant reviews and attractions, like all the other guides. With this book, you will learn about the authentic, local places. Locations which are hidden to regular tourists. Naturally, these places are also very inexpensive. So, in effect, you will not only be immersed in authentic Cuban life, but you will also save money. BONUS: The last section of this book includes the Cheap Casa Particular Guide. You will find listings and reviews of over 30 apartments and rooms to rent in the Vedado neighborhood of Havana. These casas particulares have been hand selected out of the thousands available in Havana. They are not only the most affordable, but they are also among the cleanest, best maintained, and best located. The hosts are extremely hospitable and most speak multiple languages. The best part is that you get the full contact information for the casas, so you can call or email the hosts directly and book your stay without having to deal with expensive brokers or middlemen. By booking your reservation directly with the landlords, you are certain to save at least $5 to 10$ per night in brokerage fees. That alone is easily worth the purchase price of Real Havana guide. About Full Compass Guides Full Compass Guides are aimed at travelers who want to understand local customs and culture so that they can experience destinations like a local. Unlike regular tourist guides, Full Compass guides are not a list of attractions popular with tourists, and boring restaurant and hotel reviews that are obsolete the moment they are published. With our guides, you get succinct, useful information about the culture, people and geography of your destination so you have the tools and the confidence to explore on your own, experience everything that your destination has to offer, and save money. Our guides are written by experienced travelers who have intimate knowledge of both the location and the culture of the destination. They give you the exact information you need in order to make the most of your travel time.

     John Grisham has been writing dozens of novels in various series and genres for over 15 years. As a fan, it can be difficult to keep up! The Reader's Friend reference list for John Grisham is a complete list of every John Grisham title, and is designed for maximum convenience and functionality. Keeping track of your Grisham addiction had never been easier! All of the info you need, and none of the clutter you don't. We're readers just like you, and we know you don't need a lot of junk in your reference list. Our John Grisham list is designed to be clean and optimally usable: The info you need, right there where you need it. No flipping back and forth in the table of contents, no scrolling through filler. AND IT'S SO SIMPLE TO USE: Check off the books you've read with a single tap! — Just use your Kindle's built-in highlighter. Instructions are included! Get free updates regardless of how you purchased the list — We update immediately every time a new John Grisham title is released, so you'll never be out of the loop! Browse titles CHRONOLOGICALLY, BY SERIES, or BY GENRE — Whichever is most convenient for you! For a preview, just click the book cover to the left and "LOOK INSIDE!" EVERY JOHN GRISHAM TITLE IS INCLUDED: Jake Brigance (A Time to Kill) series Theodore Boone series All stand-alone mysteries and thrillers All stand-alone general fiction All short stories All non-fiction We've even included a bonus list of John Grisham's many adaptations, so that you can watch the TV series or movie when you finish a book! PLEASE NOTE: THIS IS A TITLE LIST ONLY, compiled for reference purposes to assist readers. No copyrighted material from the titles listed is included. This list is compliant with United States Copyright Office circular 34.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

     From knights in shining armor to the sexy men of the Old West, lose yourself in these beautifully-crafted tales of romance. Swoonworthy heroes and fiery heroines will touch your heart and leave a lasting impression. This set includes: Queen of Lost Stars by Kathryn Le Veque - Can a woman who has lost everything find love in a lonely knight? Hold Me, Thrill Me, Kiss Me by Barbara Devlin - Pinning his hopes on a kiss beneath the kissing bough, Lord Nicholas Sheldon enlists the aid of his onetime enemies, journeys to Portsea Island, and risks everything for a chance at happiness. The Queen's Man by Terri Brisbin - When a woman falls back in time to Elizabethan England, an adventure of a lifetime awaits. Westbound Awakening by Hildie McQueen - A journey of hope and redemption as Captain John McClain and Mae Hawkins find themselves traveling west to a new life and new adventure. A Knight's Quest by Lana Williams - A lady bound by duty. A knight veiled in secrecy. Can love save them both? A Knight's Reward by Catherine Kean - Lord Dominic de Terre risks all to save the woman he loved and lost, but will he win a knight’s greatest reward? Word of Honor by Alexa Aston - Can Geoffrey de Montfort and his wife, Merryn, recapture the love they once shared despite having spent years apart? This is a limited edition collection.

    Happily married, with a loving wife and a teen daughter, he seems to have everything. But this particular family man has a dark secret that he's managed to hide from his family. From all his families.But that's about to change.When a dying girl crawls to the door of a remote farmhouse, the police are led to a horrific warehouse where scores of other girls are chained in horrifying conditions. Somebody has been farming human beings, using them to create new identities that can be sold on the black market.And now the perfect family man is about to learn that he can never truly escape his past. Originally published as The House of Broken Backs, The Family Man is a dark tale of one man's determination to hide his true nature.

    Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.  Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

    His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

    No longer relegated to designer's sketchbooks, hand-drawn type has emerged from the underground as a dynamic vehicle for visual communicationfrom magazine, book, and album covers to movie credits and NFL advertisements. As the practice and appreciation of hand-drawn type grows, its time to celebrate the work of those typographers whose every letterform is a work of art.Hand Job collects groundbreaking work from fifty of today's most talented typographers who draw by hand. Graphic designer and hand typographer Michael Perry selects work representing the full spectrum of design methods and styles. Each hand-drawn work is entirely shaped by the artist's unique processevery one a carefully executed composition enhanced by unplanned "accidents" of line, color, and craft. Hand Job also includes photographs of found type,artists studios, and the tools that help make typography come to life. Whether you are looking to invigorate your design work or are just in need of a little offbeat inspiration, Hand Job will have you reaching for your favorite pen.

    The 4 quilts in this pattern use 1 big block to make quilts that are about 45 inches square finished. The units for these quilts include four patches, nine patches, half square triangles and tri square triangles.