How to Blog for Profit without Selling Your Soul


Ruth Soukup - 2013
    It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder

The Mafia Manager: A Guide to the Corporate Machiavelli


V. - 1991
    Unlike other guides to business, The Mafia Manager shuns theoretical verbiage to present the philosophy of leadership that founded and captained The Silent Empire through centuries of expansion and success. Some sample pearls of wisdom:-Be sure you understand what your boss has ordered before you act on his command. What if you whack the wrong guy, or bomb the wrong joint...Learn the art of asking questions.-Keep your friends close, but keep your enemies closer.-Don't become involved in any office political battle without first asking yourself, 'What's in it for me?' and then 'What's in it for them?'-If you must lie, be brief.

Brand Warfare: 10 Rules for Building the Killer Brand


David F. D'Alessandro - 2001
    It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

Time Management Ninja: 21 Rules for More Time and Less Stress in Your Life


Craig Jarrow - 2019
    Moran and Michael Lennington will love Time Management Ninja. More time, stress relief, and relaxation: You want more time in your life. Time to spend with family, to achieve big goals, and to simply enjoy life. Yet, the world we live in is busier and changing faster than ever before. More things competing for your time, and more distractions interrupting your day.Simple and practical time management: You have tried to manage your time better but have found that most time management systems and tools are too complex. Or they are too unwieldy to be effective or sustainable. Time management shouldn’t be difficult, and it shouldn’t take up more of your precious time than it gives back!Easy tools, rules, and tactics: Craig Jarrow has been there, too. However, after spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy.More productivity and less stress: It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. Time Management Ninja offers "21 Rules" that will show you an easier and more effective way to take control of your time and manage your busy life. If you follow these simple principles, you will get more done with less effort. You will have less stress and more time to do the things you want to do. No-stress, uncomplicated time management that works

When to Speak Up and When to Shut Up


Michael D. Sedler - 2003
    When is silence golden and when is it better to speak up?When to Speak Up and When to Shut Up offers practical guidelines for people who want to improve their communication skills. It will help readers explore the cost and purpose of silence, how to ask good questions, how to overcome pressure to remain silent, and more. Using biblical and contemporary examples, this book shares important strategies for discerning God's direction, acting on his word, and building better communication within your workplace, church, and home.

Selling to Big Companies


Jill Konrath - 2005
    It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.  It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. Discover how to:•        Target accounts where you have the highest likelihood of success.•        Find the names of prospects who can use your offering.•        Create breakthough value propositions that capture their attention. •        Develop an effective, multi-faceted account-entry campaign.•        Overcome obstacles and objections that derail your sale efforts.•        Position yourself as an invaluable resource, not a product pusher.•        Have powerful initial sales meetings that build unstoppable momentum.•        Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.