Digital Marketing: Strategy, Implementation and Practice


Dave Chaffey - 2012
    Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life


John G. Miller - 2004
    No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability.   John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed.THE QBQ! PROMISEThis remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination.                                                                                                 QBQ! was written more than a decade ago and has helped countless readers practice personal accountability at work and at home. This version features a new foreword, revisions and new material throughout, and a section of  FAQs that the author has received over the years.

Rockin' in Time: A Social History of Rock-And-Roll


David P. Szatmary - 1986
    Rockin' in Time intrigues students by providing a social history of Rock and Roll music and explaining its influence. Story: This book was written to address an area that seldom has been discussed. Rather than a compellation of the many bands in rock history or a guide to teach the musical notation of rock, this book uncovers the reasons for the various trends and types of rock and roll. It places rock and roll in the context of the social issues that surround and shape it, dealing with the influence on rock music of such trends as technological advances, the development of the music business, demographic change and the baby boom, economic shifts, and the civil rights movement.

Exodus from the Alamo: The Anatomy of the Last Stand Myth


Phillip Thomas Tucker - 2008
    With extensive research into recently discovered Mexican accounts, as well as forensic evidence, historian Phillip Tucker sheds new light on the famous battle, contending that the traditional myth is even more off-base than we thought.In a startling revelation, Tucker uncovers that the primary fights took place on the plain outside the fort. While a number of the Alamo's defenders hung on inside, most died while attempting to escape. Capt. Dickinson, with cannon atop the chapel, fired repeatedly into the throng of enemy cavalry until he was finally cut down. The controversy surrounding Davy Crockett still remains, though the recently authenticated diary of the Mexican Col. Jos� Enrique de la Pe�a offers evidence that he surrendered.Notoriously, Mexican Pres. Gen. Antonio L�pez de Santa Anna burned the bodies of the Texans who had dared stand against him. As this book proves in thorough detail, the funeral pyres were well outside the fort--that is, where the two separate groups of escapees fell on the plain, rather than in the Alamo itself.

Monday Morning Mentoring: Ten Lessons to Guide You Up the Ladder


David Cottrell - 2006
    Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it.Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track.In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices."Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and others on the team only leads to discontent from his most prized and productive employees.Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

The Uncensored Bible: The Bawdy and Naughty Bits of the Good Book


John Kaltner - 2008
    But what if, perhaps, "rib" was a mistranslation and the body part she was really created from was Adam's penis bone? This would explain why human males don't have such a bone, unlike other male mammals. That's only one of many surprising and fun biblical twists readers will encounter in The Uncensored Bible. Here readers will learn that King David swore like a sailor, mandrakes were the biblical equivalent of Viagra®, Cain was depressed, and Joseph's "coat of many colors" might have actually been a dress (which may explain why his brothers picked on him).Authors Kaltner, McKenzie, and Kilpatrick bring some of the most outrageous speculations about the scriptures to light—all based on legitimate scholarship—revealing a stranger, bawdier side of the Good Book. The Uncensored Bible is a shocking, hilarious, and thought-provoking collection of the most recent, compelling, and racy interpretations of the Bible from the newest voices of Bible scholarship.

This is Modern Art


Matthew Collings - 1999
    A house cast in concrete. The London Underground map with all the station names changes - the Circle Line stations are comedians, the Northern Line stations are philosophers. A tent embroidered with the names of everyone the artist who set up the tent has ever slept with. But what does it all mean? What is Modern Art? Why do we like/hate it? Can anybody do it? Is it always modern? Who started it? In this refreshing and extremely accessible book Matthew Collings tells the story of modern art and our modern attitude to it. It combines hard information on major artists and movements - what really happened - with ordinary reflections: modern art is intimidating and unfathomable to many but Matthew Collings cuts through this barrier by asking all the kinds of questions many of us will have asked and been puzzled by. He will compare Goya to Duchamp and Picasso, Rothko to Yves Klein; he will look at the role of African tribal art in the rise of Modernism and Punk Rock in the rise of Post-Modernism. This will become a classic book of its kind, quirky, culty and great fun.

The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business


Phil Simon - 2011
    In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even 10 years ago.

The Lion in the Lei Shop


Kaye Starbird - 1970
    With her mother, April, and hundreds of other women and children, Marty is evacuated from the ruins of Pearl Harbor and sent into a brave new world overshadowed by uncertainty and grief. Feeling abandoned by her deployed Army officer father in the wake of the attack, Marty is haunted by nightmares of the lion in the lei shop, a creature that’s said to devour happy children. But as the years pass, mother and daughter slowly begin to embrace their new life and make peace with the pain of the past. Spanning the tumultuous war years, The Lion in the Lei Shop deftly recaptures a dramatic chapter of American history.Originally published in 1970 and reissued for a new generation of readers as part of renowned librarian Nancy Pearl’s Book Lust Rediscoveries series, this lyrical novel gives a rarely heard voice to the women and children of Pearl Harbor.

Dragonfly


Leila Meacham - 2019
    The men and women from very different backgrounds--a Texan athlete with German roots, an upper-crust son of a French mother and a wealthy businessman, a dirt-poor Midwestern fly fisherman, an orphaned fashion designer, and a ravishingly beautiful female fencer -- all answer the call of duty, but each for a secret reason of his or her own. They bond immediately, in a group code-named Dragonfly. Soon after their training, they are dropped behind enemy lines and take up their false identities, isolated from one another except for a secret drop-box, but in close contact with the powerful Nazi elite who have Paris under siege. Thus begins a dramatic and riveting cat-and-mouse game, as the young Americans seek to stay under the radar until a fatal misstep leads to the capture and the firing-squad execution of one of their team. But...is everything as it seems, or is this one more elaborate act of spycraft?

I Thought It Was Just Me: Women Reclaiming Power and Courage in a Culture of Shame


Brené Brown - 2007
    Addiction, perfectionism, fear and blame are just a few of the outward signs that Dr. Brené Brown discovered in her 6-year study of shame’s effects on women. While shame is generally thought of as an emotion sequestered in the shadows of our psyches, I Thought It Was Just Me demonstrates the ways in which it is actually present in the most mundane and visible aspects of our lives—from our mental and physical health and body image to our relationships with our partners, our kids, our friends, our money, and our work. After talking to hundreds of women and therapists, Dr. Brown is able to illuminate the myriad shaming influences that dominate our culture and explain why we are all vulnerable to shame. We live in a culture that tells us we must reject our bodies, reject our authentic stories, and ultimately reject our true selves in order to fit in and be accepted.Outlining an empowering new approach that dispels judgment and awakens us to the genuine acceptance of ourselves and others, I Thought It Was Just Me begins a crucial new dialogue of hope. Through potent personal narratives and examples from real women, Brown identifies and explains four key elements that allow women to transform their shame into courage, compassion and connection. Shame is a dark and sad place in which to live a life, keeping us from connecting fully to our loved ones and being the women we were meant to be. But learning how to understand shame’s influence and move through it toward full acceptance of ourselves and others takes away much of shame’s power to harm.It’s not just you, you’re not alone, and if you fight the daily battle of feeling like you are—somehow—just not "enough," you owe it to yourself to read this book and discover your infinite possibilities as a human being.

See What You Made Me Do: Power, Control and Domestic Violence


Jess Hill - 2019
    Many women are repeat callers: on average, they will go back to an abusive partner eight times before leaving for good.‘You must get so frustrated when you think a woman’s ready to leave and then she decides to go back,’ I say.‘No,’ replies one phone counsellor, pointedly. ‘I’m frustrated that even though he promised to stop, he chose to abuse her again.’Women are abused or killed by their partners at astonishing rates: in Australia, almost 17 per cent of women over the age of fifteen – one in six – have been abused by an intimate partner.In this confronting and deeply researched account, journalist Jess Hill uncovers the ways in which abusers exert control in the darkest – and most intimate – ways imaginable. She asks: What do we know about perpetrators? Why is it so hard to leave? What does successful intervention look like?What emerges is not only a searing investigation of the violence so many women experience, but a dissection of how that violence can be enabled and reinforced by the judicial system we trust to protect us.Combining exhaustive research with riveting storytelling, See What You Made Me Do dismantles the flawed logic of victim-blaming and challenges everything you thought you knew about domestic and family violence.

The Confectioner's Tale


Laura Madeleine - 2015
    Scrawled on the back of the picture are the words 'Forgive me'. Unable to resist the mystery behind it, she begins to unravel the story of two star-crossed lovers and one irrevocable betrayal.Take a moment to savour an evocative, bittersweet love story that echoes through the decades – perfect for fans of Kate Morton, Rachel Hore and Victoria Hislop.

Old Testament Survey


Paul R. House - 1992
    These are combined with the first edition’s focus on literature and narrative, and an increased amount of improved maps are also included. In all, the book charts every major element that unifies the Old Testament, making it an excellent companion for Bible reading.Any student desiring a thorough and time-tested overview of the Bible’s first half will find it in this updated edition of Old Testament Survey.

Literacy in American Lives


Deborah Brandt - 1997
    The book demonstrates what sharply rising standards for literacy have meant to successive generations of Americans and how--as students, workers, parents, and citizens--they have responded to rapid changes in the meaning and methods of literacy learning in their society. Drawing on more than 80 life histories of Americans from all walks of life, the book addresses critical questions facing public education at the start of the twenty-first century.