Sandler Success Principles: 11 Insights that will change the way you Think and Sell


David H. Mattson - 2012
    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

The Intention Economy: When Customers Take Charge


Doc Searls - 2012
    Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

Future Ethics


Cennydd Bowles - 2018
     Technology was never neutral; its social, political, and moral impacts have become painfully clear. But the stakes will only get higher as connected cameras will watch over the city, algorithms oversee society’s most critical decisions, and transport, jobs, and even war will become automated. The tech industry hasn’t yet earned the trust these technologies demand. Based on Cennydd’s years of research and consulting, Future Ethics transforms modern ethical theory into practical advice for designers, product managers, and software engineers alike. Cennydd uses the three lenses of modern ethics to focus on some of the tech industry’s biggest challenges: unintended consequences and algorithmic bias, the troubling power of persuasive technology, and the dystopias of surveillance, autonomous war, and a post-work future. Future Ethics is an intelligent, quietly provocative book that challenges technologists to stand up for change, and teaches essential ethical principles and methods for building a fairer future. Cennydd Bowles is a London-based designer and writer with fifteen years of experience and clients including Twitter, Ford, Cisco, and the BBC. His focus today is the ethics of emerging technology. He has lectured on the topic at Carnegie Mellon University, Google, and New York’s School of Visual Arts, and is a sought-after speaker at technology and design events worldwide.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers


Russell Brunson - 2020
    Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer


Sean Cannell - 2018
    Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

See You at the Campground: A Guide to Discovering Community, Connection, and a Happier Family in the Great Outdoors


Stephanie Puglisi - 2020
    Whether you're new to camping or a seasoned pro, hit the road with Stephanie and Jeremy, hosts of the popular The RV Atlas podcast, as they show you the different ways that camping can lead to a happier, healthier family. From hiking with infants to navigating RV camping in state parks and camping in national parks—these outdoor lovers have tried it all, and See You at the Campground is a beautifully illustrated camping book for adults packed with personal anecdotes, packing lists, site recommendations, and recipes that will help you create a one-of-a-kind vacation on a family-friendly budget.Tips include: Reasons camping vacations are better Buying an RV Trip planning tips Road trip tips Campground etiquette Camping with family and friends National park adventuresThe perfect resource for parents—and a great gift for campers at any level—this is the ultimate family vacation book to bring the family closer every time you set up camp—whether it's in a cabin, tent, or RV.

Stop the Fight!: An Illustrated Guide for Couples: How to Break Free from the 12 Most Common Arguments and Build a Relationship That Lasts


Michelle Brody - 2015
    In her 20 years of working with couples, clinical psychologist Michelle Brody found a way to make change simpler. Her secret: clear and lighthearted illustrations that help couples literally see what’s driving their battles and blocking their bond, so they can chart a course together to stop the fights.The Money Fight “You’re such a cheapskate!” “You spend way too much!”The Sex Fight “Not tonight. I’m not in the mood.” “You haven’t been in the mood since 1975!”The Parenting Differences Fight “You’re too overprotective!” “Is skydiving next?!”Stop the Fight! includes more than 300 illustrations to help couples unlock the destructive cycles that drive the birthday fight, the difficult relatives fight, and other familiar battles. Going beyond common relationship advice, the tools in Stop the Fight! will help you understand the big picture and create lifelong change.

Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body and Business


Jamie Alderton - 2016
     So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with – not against – our natural strengths. Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you ‘sets and reps for the brain’. When you read this book, and implement Jamie Alderton’s proven strategies, you will be able to: Develop your brain and build new habits that hard-wire you for success Map out exactly what you need to do in order to achieve your physical, business and financial goals Move forward confidently and take action to build the business, body and lifestyle of your dreams Finally get in the best physical and mental shape of your life Know with certainty you can achieve whatever it is you set out to do Mindset with Muscle urges you to wake up and realise you have the choice in life to achieve pretty much anything you set your mind to.

Reengineering Retail: The Future of Selling in a Post-Digital World


Doug Stephens - 2017
    As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.

Tempo: Timing, Tactics and Strategy in Narrative-Driven Decision-Making


Venkatesh G. Rao - 2011
    Drawing on examples from familiar domains such as the kitchen and the office, the author, Venkatesh Rao, illustrates the subtleties underlying everyday behavior, and explains how you can strengthen the foundations of your decision-making skills."TEMPO is one of the most insightful and original books on decision-making I've ever read..." -- Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND"An uncannily accurate analysis of our choice-making behaviors" -- David Allen, author of GETTING THINGS DONE"Tempo is a highly original and engaging book...In a world where timing is increasingly central to success, this is an essential read, not just for executives, but for everyone."-- John Hagel, co-author of THE POWER OF PULL

Fat Loss Forever: How to Lose Fat and KEEP it Off


Layne Norton - 2019
    Chances are you’ve tried one of the popular diets out there. The Atkins Diet, The South Beach Diet, The Zone Diet, The Blood Type Diet, The Eat Clean Diet, The Alkaline Diet, The Ornish Diet, The Insert Name Here Diet.You probably lost some weight… for awhile. Did you keep it off? Chances are you didn’t. In fact, chances are you regained it all back and possibly then some. You aren’t alone. Six out of seven people who are overweight are able to successfully lose weight during their lifetime. But 85-95% of them will fail at keeping it off in the long term. If this sounds bad, consider that ⅓-⅔ of those people will add back on more weight than they lost in the first place! If this cycle is repeated it can turn into ‘yo-yo dieting’, quite possibly one of the worst things you can do for your mental and physical health.Ask anyone and they will tell you that you need to lose weight and keep it off and prevent yo-yo dieting, but no one gives you an idea of HOW to accomplish that. What makes our book different? We discuss WHY diets fail on a physiological, psychological, and sociological level so you can better understand why what you did previously did not work. Then we also detail the MOST IMPORTANT behaviors, methods, and traits for losing weight and KEEPING IT OFF.This book is for everyone who wants to lose weight and keep it off, especially for those frustrated and hopeless chronic dieters tired of trying all the popular diets only to repeatedly fail. There is still hope to be found in these pages. Please give us the chance to guide you.

You Can Negotiate Anything


Herb Cohen - 2019
    Over One Million Copies Sold!   YES, YOU CAN WIN!   Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation.   No matter who you’re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master.   “Flawlessly organized.” —Kirkus Reviews

The 10 Stories Great Leaders Tell (Ignite Reads)


Paul Smith - 2019
    He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

Spanish: Short Stories for Beginners + Audio Download: Improve your reading and listening skills in Spanish (Spanish Short Stories Book 1)


Claudia Orea - 2016
     Brush up on your Spanish, improve your reading and listening skills, and make learning new vocabulary so much easier with 11 fun and engaging Spanish stories. Reading and listening to short stories is an effective and enjoyable method to learning Spanish. The audio is FREE! For those of you who can’t just slip away from life, travel to Spain and immerse yourself in the language in order to learn it, this is your solution! Reading and listening to native-spoken Spanish stories is the next best thing. You have at your fingertips the written word AND its accompanying audio recording that allows you to: Gain a greater vocabulary that you can use immediately, every day. You will add 1,500+ Spanish words and expressions to your repertoire through the encounter of descriptive sentences and casual conversations woven throughout the stories. Sharpen your comprehension of the spoken word by listening to a native Spanish speaker. Learn how to pronounce Spanish words properly by comparing the written word to the audio recording. Familiarize yourself with a wide range of grammar structures and put them to use today. Avoid the monotonous task of memorizing grammar rules. How awesome is that?! Recommended for beginning and intermediate level Spanish learners. The stories are written for new Spanish learners. However, a basic understanding of Spanish is highly recommended to achieve maximum enjoyment and effectiveness of the lessons. This program is perfect for those who want to brush up on their Spanish language skills. How will this book improve your Spanish language skills: Each story is recorded by a professional. The speaker speaks slowly to help beginners improve their pronunciation. You receive 2 hours of MP3 audio recording! There is no need for a separate dictionary. Each story is broken down with a Spanish and English glossary that introduces you to the words and phrases you might not understand.Any Spanish to English translations needed to understand the stories are included in a mini dictionary, perfect for Kindle. A vocabulary recap at the end of each chapter allows you to review what you have read and listened to so you don’t forget the essential words and expressions taught throughout the lesson. All stories are written using vocabulary that you could easily use in your day-to-day conversations. With these 11 great Spanish short stories and the accompanying audio you can start improving your Spanish today!

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History


David Meerman Scott - 2010
    They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!