This book is about everything that happens while you’re reading – in front of your eyes and inside your head – and about what type designers, typographers and graphic designers bring to a page to make it happen.Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands.For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.

    Stale, often dully composed images of corporate headquarters, roadways, bus-station parking lots, convalescent-home dayrooms, hospital cafeterias, and undistinguished motels. But look carefully, and the cards - culled from the collection of artist Martin Parr --are filled with fascinating little details. As a group, they offer readers the interesting opportunity to puzzle over the collective psyche of the people of the 1950s and '60s (the approximate vintage of the images) who were inclined to create, buy, and send these cards. What, one can't help but wonder, could be so scintillating about a room at the Fortes Excelsior Motor Lodge near Pontefract, Yorkshire? The singular force of the orange bedspreads, carpet, drapes, and walls punctuated by the inexplicably white leather upholstered panel attached to the wall unit behind each of the room's beds.The exterior of the Mirfield Modern School, shot at a distance and unimaginatively placed dead in the centre of the grey sky and green playing field? The building's Bauhaus-like lines. The tarmac of Luton Airport in London? The pink jumbo jet being towed into the frame from the left. The uniformly shaped trailers parked at the Freshwater Caravan Camp? The handwritten X that presumably marks the sender's location. The Chalets at Llandanwg? Arguably, not much. The few hundred images here, unfettered by any explanatory text, offer a far from dull diversion for any readers interested in mid-century design or the mundane details of daily life.

    Part personal narrative, part documentary, part travelogue, part chapbook, and all Kalman, these brilliant, whimsical paintings, ideas, and images - which initially appear random - ultimately form an intricately interconnected worldview, an idiosyncratic inner monologue.

    Little did he know when he opened his club under a flophouse on the Bowery that it would become the birthplace of a new era of music in New York City - Punk. While the letters CBGB ultimately didn't describe the music the club was renowned for, OMFUG (Other Music for Uplifting Gourmandizers) still represents what the club provides for all voracious consumers of music. These pages pay homage to a musical and cultural landmark. It is a spectacular photography compilation which features some of the most celebrated artists in musical history and chronicles the last 30 years of rock and roll. It also showcases photographs of famous patrons, including Andy Warhol, Allen Ginsberg and Jim Jarmusch.

    So, if you’ve passed through education and still find yourself asking “Where’s your liver?” or “What beats a full house in poker?” and are too embarrassed to ask, this book can help.Visual Aid provides the answers to the little questions in life in a simple colourful and engaging way. Included are: colour wheels, universal flags, star constellations, correct tablesettings, how reflexology works, the Italian wine regions, how to tie a knot, how to use chopsticks, sign language, morse code and many more. This eclectic collection of illustrations and diagrams will get you up to speed on life's basics, without the need for extensive reading—or even your utmost attention. In a small, handy format this accessible guide is perfect for anyone with an interest in visual stimuli or a thirst for general knowledge.

    The most common type is often where a large group of like-minded punks cram into a house usually intended to accommodate two or three people, resulting in low rent and, thus, extended hours of leisure for the residents to pursue their true interests. "Punk House" features anarchist warehouses, feminist collectives, tree houses, workshops, artists studios, self-sufficient farms, hobo squats, community centers, basement bike shops, speakeasies, and all varieties of communal living spaces. In over 300 images of fifty houses in twenty-five cities in the US, photographer Abby Banks finds the already weathered face of a seventeen-year-old runaway; the soft hands of a vinyl junkie (record collector); the mohawked show-goer; the dirty dishes in the sink; silk screened posters on the wall; and many other revealing glimpses of these anarchist interiors.

    Others may think of it as the last architectural treatise, for it provides a discursive container for ideas that would otherwise be lost. Whatever genre it belongs to, SITELESS is a new kind of architecture book that seems to have come out of nowhere. Its author, a young French architect practicing in Tokyo, admits he "didn't do this out of reverence toward architecture, but rather out of a profound boredom with the discipline, as a sort of compulsive reaction." What would happen if architects liberated their minds from the constraints of site, program, and budget? he asks. The result is a book that is saturated with forms, and as free of words as any architecture book the MIT Press has ever published.The 1001 building forms in SITELESS include structural parasites, chain link towers, ball bearing floors, corrugated corners, exponential balconies, radial facades, crawling frames, forensic housing--and other architectural ideas that may require construction techniques not yet developed and a relation to gravity not yet achieved. SITELESS presents an open-ended compendium of visual ideas for the architectural imagination to draw from. The forms, drawn freehand (to avoid software-specific shapes) but from a constant viewing angle, are presented twelve to a page, with no scale, order, or end to the series. After setting down 1001 forms in siteless conditions and embryonic stages, Blanciak takes one of the forms and performs a "scale test," showing what happens when one of these fantastic ideas is subjected to the actual constraints of a site in central Tokyo. The book ends by illustrating the potential of these shapes to morph into actual building proportions.

    The collected posts of surreal website LiarTownUSA satirizing weird vintage books, albums, posters, and other printed ephemera of pop culture.

    Designers of electronic products, writes Anthony Dunne in "Hertzian Tales," must begin to think more broadly about the aesthetic role of electronic products in everyday life. Industrial design has the potential to enrich our daily lives -- to improve the quality of our relationship to the artificial environment of technology, and even, argues Dunne, to be subverted for socially beneficial ends.The cultural speculations and conceptual design proposals in "Hertzian Tales" are not utopian visions or blueprints; instead, they embody a critique of present-day practices, "mixing criticism with optimism." Six essays explore design approaches for developing the aesthetic potential of electronic products outside a commercial context--considering such topics as the post-optimal object and the aesthetics of user-unfriendliness -- and five proposals offer commentary in the form of objects, videos, and images. These include "Electroclimates," animations on an LCD screen that register changes in radio frequency; "When Objects Dream...," consumer products that "dream" in electromagnetic waves; "Thief of Affection," which steals radio signals from cardiac pacemakers; "Tuneable Cities," which uses the car as it drives through overlapping radio environments as an interface of hertzian and physical space; and the "Faraday Chair: Negative Radio," enclosed in a transparent but radio-opaque shield.Very little has changed in the world of design since "Hertzian Tales "was first published by the Royal College of Art in 1999, writes Dunne in his preface to this MIT Press edition: "Design is not engaging with the social, cultural, and ethical implications of the technologies it makes so sexy and consumable." His project and proposals challenge it to do so.

    This funny, personal journey through the art world answers the basic questions that might occur to us in an art gallery but that we’re too embarrassed to ask. Questions such as: What is “good” or “bad” art—and does it even matter? Is art still capable of shocking us or have we seen it all before? And what happens if you place apiece of art in a rubbish dump?

    Is it hard? Yes. Is it worth it? Absolutely. After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well paying, stable job to make the things he was interested in and show the world how to make them too. His company, I Like To Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build up to becoming a full time content creator, and shares his process, experiences and mistakes from his first two years of self employment. The book covers topics from income streams to emotional exhaustion as well as Bob's thoughts on purpose and responsibility.

    But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    For Ashley Longshore, the path from reluctant Southern Belle to badass artist and aspiring mogul hasn’t always been a smooth one. As a reformed Trophy-Wife-in-Training, Ashley has overcome failure, healed heartbreak, and worked damn hard, all with her signature killer attitude, to conquer the art world one glittery pop-art masterpiece at a time. You Don’t Look Fat, You Look Crazy is a window into the world of Longshore’s irreverent, glamorous, and stunningly visual pop-art-filled life, where bedazzled flowers sit next to diamonds and Valium boxes, Jesus holds a black Amex and Wonder Woman dresses in Chanel. With tongue-in-cheek advice straight from her canvas, such as  “There’s No Crying At Bergdorf’s,” “Always Ask For More,” and “What Would Blue Ivy Do,” Ashley’s honesty and DGAF attitude will grab you by your Givenchy lapels and hit you across the face with the donut you promised yourself you wouldn’t eat. So be confident, grab life by the Birkins, embrace your “ambitchion,” and remember, you don’t look fat—you look crazy!

    Kurtz comes this quirky, upbeat rallying cry for creators of all stripes. Expanding on a series of popular guides he's created for Design*Sponge, this handwritten and heartfelt little book shares wisdom and empathy from one working artist to others. The advice is organized by topic, including: (How to) Get Over Comparing Yourself to Other CreativesSeeking & Accepting Help from OthersHow to Get Over Common Creative Fears (Maybe)How to Be Happy (or Just Happier) As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, illustrators, designers, and anyone else who wants to be more creative--even when it would be easier to give up act normal.

    Lynch writes for the first time about his more than three-decade commitment to Transcendental Meditation and the difference it has made in his creative process.In brief chapters, Lynch explains the development of his ideas - where they came from, how he grasps them, and which ones appeal to him the most. He specifically discusses how he puts his thoughts into action and how he engages with others around him. Finally, he considers the self and the surrounding world - and how the process of "diving within" that has so deeply affected his own work can directly benefit others.Catching the Big Fish comes as a revelation to the legion of fans who have longed to better understand Lynch's personal vision. And it is equally intriguing to those who wonder how they can nurture their own creativity.