Who knew that he also was a pivotal figure in the development of the airplane, the hydrofoil, genetic engineering, and more? Charlotte Gray does, and she tells us how and why she brought to life the passionate mind and heart of the man behind so many amazing ideas and innovations. --Lauren Nemroff Some Questions for Charlotte Gray [image] 1. Most people picture Alexander Graham Bell as that grandfatherly looking man with a long white beard who invented the telephone. What's wrong with that image? The image of Alexander Graham Bell as a kindly Santa Claus figure is the one we all know: It is as familiar as the one of Einstein with his hair in a frizzy grey mass. But when Alexander Graham Bell was struggling to invent the telephone, he was a skinny, clean-shaven, neurotically intense young man and a hypochondriac, with obsessive work habits and a very volatile nature. Reading his letters and journals, I was shocked to discover how often he would ricochet between euphoria and depression. Invention was Alexander Graham Bell's passion, but I frequently wondered whether, if he had not had an early success and the right wife, his difficult personality would have prevented him achieving anything. I think it is important to revise the grandfatherly stereotype of Bell in order to show that invention is difficult, and inventors are not easy, placid people to live with. 2. In what way does Bell's genius different from other inventors of his age, such as Thomas Edison or the Wright brothers? The wonderful thing about the inventions of such nineteenth century giants as Bell, Edison and the Wright brothers is that, with a little bit of effort, even those of us who never did Grade 12 physics can actually understand how their inventions worked. One could never say that about today's microelectronic technology. Intuition and imagination were all crucial for the breakthroughs made by Edison, the Wright brothers and Bell. However, what sets Bell apart from Edison and the Wright brothers was that he didn't have an entrepreneurial bone in his body. He was more like a holdover from the eighteenth century Enlightenment, while the others were go-getting twentieth-century hustlers. Edison was always looking for financial backers; he announced his breakthroughs before he had even built working prototypes; he was one of the first inventors to put together a real R and D team at a purpose-built laboratory, at Menlo Park. He understood that invention is, in his own words, "One percent inspiration, ninety percent perspiration." Similarly the Wright Brothers were eager to make money out of their flying machines. They refused to share their technological breakthroughs, guarded their patents fiercely, and wouldn't give any demonstrations to the public of their biplanes. Bell was the opposite--totally absorbed in extending the frontiers of knowledge, and completely careless about commercial exploitation of his ideas. 3. Is it true that "necessity is the mother of invention" or is it something else? Invention has many mothers - the right materials, a widespread understanding that this will improve the world in some way, the right individual to pursue the elusive dream. In the case of the telephone, one can argue that there was no overwhelming necessity for a new form of communication: the telegraph had been working well for 30 years, and only a few people realized that a device that could carry the human voice, rather than the Morse code, would pull people together in a revolutionary way. As soon as telephones appeared in the market, their advantages were obvious. But there was still incredible resistance. In Britain, the upper classes were slow to acquire telephones because they posed a class issue: who should answer them? Everybody knew that, in a house with servants, the servant answered the door when the telegraph boy rang the bell. But should master or servant speak on the phone? The democratic nature of the telephone--anybody could use it, not just qualified operators--also shackled its spread. In Russia after the revolution, Stalin is said to have vetoed the idea of a modern telephone system. "It will unmake our work," the dictator decreed. "No greater instrument for counter-revolution and conspiracy can be imagined." So did necessity drive the invention of the telephone? No--when Bell first started speculating on its impact, people thought he was mad. But it quickly became a total necessity…imagine life without electronic communication today! 4. It was amazing to learn that Bell's mother and his wife were both deaf, and that from an early age he was immersed in research on the nature of sound and oral communication. How important were these personal relationships in shaping his outlook and inventions? One of my greatest surprises when I started research for Reluctant Genius was the discovery that Bell's first ambition was to be a teacher of the deaf, and that he remained committed to the cause of improved education for the hearing impaired throughout his life. I had no idea of this side of him, or of his long relationship with Helen Keller. The fact that the two most important women in his life, his mother and his wife, were deaf was of crucial importance both to his own work, and to his attitude to others. His respect for their intelligences and personalities meant that, unlike many of his contemporaries, he never assumed that deafness was linked to intellectual disability. Moreover, his scientific interest in their condition informed his telephone research. Because he knew why their ears didn't work, he understood how sound should reach the brain in a hearing person's ear, through the ear drum. None of his competitors made that intuitive leap. Their early attempts to build working telephones were foiled because they didn't include the diaphragm that mimicked the action of the ear drum, and which was the key feature of Bell's first phone. Lastly, Bell was also fascinated by the intergenerational transmission of deafness. This led to his research on genetics in general - and the program he initiated at his summer home, in Cape Breton, to breed a flock of "super sheep" that would always have twin births. 5. Bell's wife, Mabel Hubbard Bell, was a remarkable person in her own right. Why was it so important to tell her story? Too often, biographies of "Great Men" suggest they achieved everything by their own efforts. A few did, of course, but most depended on the support and encouragement of others--parents, partners, associates--to provide the right environment in which they could achieve their goals. Behind every great man….This was the case with Alexander Graham Bell. He would always have had his "Eureka Moment", in the summer of 1874, when he realized how a "talking telegraph" might work. But without Mabel, we probably would never have heard of him. He would not have patented the invention or found the business partners who helped him moved his invention from the laboratory to the market place. Mabel's father, Gardiner Hubbard, was his patent lawyer: Mabel herself ensured that he went to the Philadelphia Exposition, in 1876, to demonstrate his new apparatus. In later years, Mabel provided all kinds of other practical help, in ensuring that her exasperating husband could focus on his inventions. She handled the financial side of their marriage: she found qualified young men who could help him work on his flying machines: she was always cheering him up and stroking his ego when he got depressed. And she created, along with their two daughters, a warm family environment which gave balance to Bell's life - and which so many of his contemporaries, including Thomas Edison, never enjoyed. I was determined to give Mabel her due in the story of Bell. I found her such an attractive and intriguing figure. She was stone deaf, ten years younger than her husband, and their relationship began as a teacher-student one. It would be easy to assume that this brilliant, world famous man would be the dominant figure in the relationship. In fact, the reverse is true. 6. What do you think Bell would think of cell phones, the internet and other wireless means of communication? Bell himself anticipated "electric communication": he was very frustrated by how long it took for a letter from Nova Scotia to reach Europe. I'm sure he would be delighted by the internet. However, he would be appalled by the constant buzz of other technological advances, and the way we've allowed them to trump all other forms of human intercourse. This is a man who wouldn't have a telephone in his own study, because its ring would disturb his train of thought. He was a gracious, well-mannered man who would have been horrified by the way many of us let our cell phones to interrupt our face-to-face conversations. And if somebody pulled out a Blackberry and started punching into it while Bell was speaking of him--well, Alec would have muttered, "Shee-e-esh" (the nearest he ever got to swearing) and stomped out of the room. 7. What was the most exciting research discovery that you made? As a biographer, I have to say that my most exciting discovery was the wealth of material I had to work with. Because Alexander Graham Bell could never speak to his wife on the telephone, he and Mabel exchanged long, intimate, colourful letters whenever they were apart--and that was often. I was thrilled to discover, at the Alexander Graham Bell Historic Site in Baddeck, Nova Scotia, 180 three-ring binders of family correspondence (another set is housed at the Library of Congress, Washington.) These letters let me explore the inner-workings of the mind of a genius, and of a remarkable marriage, in a way that I had hardly dared hope for. I was also amazed at the range of Bell's activities. The telephone, the photophone (which sent sounds down beams of light), an early iron lung, a desalination process for salt water, flying machines, hydrofoils, genetic experiments…his scientific interests were enormously varied. And at the same time, he was doing so much else, for example with the Smithsonian Institute, and the National Geographic Society. And throughout his career, there was his long-running commitment to deaf education. It was hard not to be overwhelmed! 8. What are you working on right now? Yes, I'm already launched on my next biography. (In fact, I find it very hard not to start my next book before the previous one is even in the stores--I have a psychological need to live both my own life and someone else's!) My next project is a short biography of Nellie McClung, the Canadian author and political activist.

    By sixth grade she had built her first website. A decade later, she became one of the Internet’s first—and most popular—“lifecasters,” inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemized AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her “300-page iPhone bill” had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion. Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world—you just never know who you’re going to meet.

    or Teddy. He was also a widely respected historian, naturalist and explorer of the Amazon Basin; his 35 books include works on outdoor life, natural history, U.S. Western and political history, an autobiography and a host of other topics.

    Turing’s openness about his homosexuality at a time when it was an imprisonable offense ultimately led to his untimely lo death at the age of only forty-one. In Alan Turing: Unlocking the Enigma, David Boyle reveals the mysteries behind the man and his remarkable career. Aged just 22, Turing was elected a fellow at King's College, Cambridge on the strength of a dissertation in which he proved the central limit theorem. By the age of 33, he had been awarded the OBE by King George VI for his wartime services: Turing was instrumental in cracking the Nazi Enigma machines at the top secret code breaking establishment at Bletchley Park during the Second World War.But his achievements were to be tragically overshadowed by the paranoia of the post-War years. Hounded for his supposedly subversive views and for his sexuality, Turing was prosecuted in 1952, and forced to accept the humiliation of hormone treatment to avoid a prison sentence. Just two years later, at the age of 41 he was dead. The verdict: cyanide poisoning.Was Turing’s death accidental as his mother always claimed? Or did persistent persecution drive him to take him own life?Alan Turing: Unlocking the Enigma seeks to find the man behind the science, illuminating the life of a person who is still a shadowy presence behind his brilliant achievements.

    In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press

    The great American maverick of our time releases his long-awaited memoir, revealing his lonely childhood, the devastating loss of his father, intimate details of his marriage to Jane Fonda, and his unparalled success as a businessman and philanthropist.

    It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and NurtureshockA candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius...Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

    Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider's profile of Jobs, whose genius made Apple the powerhouse it is today Required reading for everyone who's ever listened to music on an iPod, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world.

    With a blend of software engineering facts and thought-provoking opinions, Fred Brooks offers insight for anyone managing complex projects. These essays draw from his experience as project manager for the IBM System/360 computer family and then for OS/360, its massive software system. Now, 45 years after the initial publication of his book, Brooks has revisited his original ideas and added new thoughts and advice, both for readers already familiar with his work and for readers discovering it for the first time.The added chapters contain (1) a crisp condensation of all the propositions asserted in the original book, including Brooks' central argument in The Mythical Man-Month: that large programming projects suffer management problems different from small ones due to the division of labor; that the conceptual integrity of the product is therefore critical; and that it is difficult but possible to achieve this unity; (2) Brooks' view of these propositions a generation later; (3) a reprint of his classic 1986 paper "No Silver Bullet"; and (4) today's thoughts on the 1986 assertion, "There will be no silver bullet within ten years."

    In The Phoenix Project, Bill, an IT manager at Parts Unlimited, is tasked with a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill fix the mess in ninety days or else Bill's entire department will be outsourced. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms--this is a story about "red shirt" developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity.

    At the dawn of the Industrial Revolution in eighteenth-century England, standards of measurement were established, giving way to the development of machine tools—machines that make machines. Eventually, the application of precision tools and methods resulted in the creation and mass production of items from guns and glass to mirrors, lenses, and cameras—and eventually gave way to further breakthroughs, including gene splicing, microchips, and the Hadron Collider.Simon Winchester takes us back to origins of the Industrial Age, to England where he introduces the scientific minds that helped usher in modern production: John Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. It was Thomas Jefferson who later exported their discoveries to the fledgling United States, setting the nation on its course to become a manufacturing titan. Winchester moves forward through time, to today’s cutting-edge developments occurring around the world, from America to Western Europe to Asia.As he introduces the minds and methods that have changed the modern world, Winchester explores fundamental questions. Why is precision important? What are the different tools we use to measure it? Who has invented and perfected it? Has the pursuit of the ultra-precise in so many facets of human life blinded us to other things of equal value, such as an appreciation for the age-old traditions of craftsmanship, art, and high culture? Are we missing something that reflects the world as it is, rather than the world as we think we would wish it to be? And can the precise and the natural co-exist in society?

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

    You’ll never crack open a six again without thinking of this book.”—John Sayles, Director of Eight Men Out and author of A Moment in the SunThe creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.

    With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.

    Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here