Extraordinary Popular Delusions and the Madness of Crowds


Charles Mackay - 1841
    This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it.In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written.For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself.

The Origin of Wealth: Evolution, Complexity, And the Radical Remaking of Economics


Eric D. Beinhocker - 2006
    How did this marvel of self-organized complexity evolve? How is wealth created within this system? And how can wealth be increased for the benefit of individuals, businesses, and society? In The Origin of Wealth, Eric D. Beinhocker argues that modern science provides a radical perspective on these age-old questions, with far-reaching implications. According to Beinhocker, wealth creation is the product of a simple but profoundly powerful evolutionary formula: differentiate, select, and amplify. In this view, the economy is a "complex adaptive system" in which physical technologies, social technologies, and business designs continuously interact to create novel products, new ideas, and increasing wealth. Taking readers on an entertaining journey through economic history, from the Stone Age to modern economy, Beinhocker explores how "complexity economics" provides provocative insights on issues ranging from creating adaptive organizations to the evolutionary workings of stock markets to new perspectives on government policies. A landmark book that shatters conventional economic theory, The Origin of Wealth will rewire our thinking about how we came to be here—and where we are going.

Microtrends: The Small Forces Behind Tomorrow's Big Changes


Mark J. Penn - 2007
    One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

The Cleanest Race: How North Koreans See Themselves and Why It Matters


B.R. Myers - 2010
    Myers, a North Korea analyst and a contributing editor of The Atlantic, presents the first full-length study of the North Korean worldview. Drawing on extensive research into the regime’s domestic propaganda, including films, romance novels and other artifacts of the personality cult, Myers analyzes each of the country’s official myths in turn—from the notion of Koreans’ unique moral purity, to the myth of an America quaking in terror of “the Iron General.” In a concise but groundbreaking historical section, Myers also traces the origins of this official culture back to the Japanese fascist thought in which North Korea’s first ideologues were schooled.What emerges is a regime completely unlike the West’s perception of it. This is neither a bastion of Stalinism nor a Confucian patriarchy, but a paranoid nationalist, “military-first” state on the far right of the ideological spectrum.Since popular support for the North Korean regime now derives almost exclusively from pride in North Korean military might, Pyongyang can neither be cajoled nor bullied into giving up its nuclear program. The implications for US foreign policy—which has hitherto treated North Korea as the last outpost of the Cold War—are as obvious as they are troubling. With North Korea now calling for a “blood reckoning” with the “Yankee jackals,” Myers’s unprecedented analysis could not be more timely.

Who Owns England?


Guy Shrubsole - 2019
    This is the history of how England's elite came to own our land, and an inspiring manifesto for how to open up our countryside once more. This book has been a long time coming. Since 1086, in fact. For centuries, England's elite have covered up how they got their hands on millions of acres of our land, by constructing walls, burying surveys and more recently, sheltering behind offshore shell companies. But with the dawn of digital mapping and the Freedom of Information Act, it's becoming increasingly difficult for them to hide.Trespassing through tightly-guarded country estates, ecologically ravaged grouse moors and empty Mayfair mansions, writer and activist Guy Shrubsole has used these 21st century tools to uncover a wealth of never-before-seen information about the people who own our land, to create the most comprehensive map of land ownership in England that has ever been made public.From secret military islands to tunnels deep beneath London, Shrubsole unearths truths concealed since the Domesday Book about who is really in charge of this country - at a time when Brexit is meant to be returning sovereignty to the people. Melding history, politics and polemic, he vividly demonstrates how taking control of land ownership is key to tackling everything from the housing crisis to climate change - and even halting the erosion of our very democracy.It's time to expose the truth about who owns England - and finally take back our green and pleasant land.

The Unbanking of America: How the New Middle Class Survives


Lisa Servon - 2017
    She works as a teller at RiteCheck, a check‑cashing business in the South Bronx, and as a payday lender in Oakland. She looks closely at the workings of a tanda, an informal lending club. And she delivers fascinating, hopeful portraits of the entrepreneurs reacting to the unbanking of America by designing systems to creatively serve many of us. Banks were once essential pillars of our lives; now we can no longer count on them to do right by us.

Watch Her Die


Deborah Lucy - 2018
     Please note this book was originally published as “Death Watch.” HE WATCHED HER DIE Who murdered Greta Ashton-Jones? This beautiful married woman is found naked, strangled and tied to her bed. Who’s been watching her and taking pictures of her? Who needed to kill her — and why? Detective Inspector Temple investigates. It’s not the straightforward ‘domestic murder’ he’s been told. Written off by a boss who’s relegated him to the back office, he knows he has to find her killer and fast, but he soon has trouble of his own. DISCOVER A MURDER MYSTERY YOU WON’T WANT TO PUT DOWN TILL THE STUNNING CONCLUSION He’s on the wrong side of the law trying to protect himself and his family when a dangerous criminal with a vendetta is released from prison. As things go wrong, losing his job is the least of his problems. Temple uncovers a tangled web of deceit, betrayal and blackmail which leads him to a depraved undercover world. CAN DETECTIVE TEMPLE CATCH THE KILLER BEFORE HIS OWN LIFE FALLS APART? Perfect for fans of Kimberley Chambers, Damien Boyd, Rachel Abbott, Patricia Gibney or Mark Billingham. What readers are saying about WATCH HER DIE “Could not put it down.” SP “Well written and plotted, an excellent and complex crime novel.” MP ‘Loved this book, gripping story, kept me guessing till the end.’ DW “Compulsive read!” GC THE DETECTIVE As a small boy, DI Temple found his mother dead. She had been brutally murdered, with the crime unresolved. Temple is a man on a mission to find her killer, it’s why he joined the police. With the past throwing a long shadow over his life, as a detective, this makes him even more determined to seek justice for other victims as he hunts their killers. His personal quest makes him difficult to live with and difficult to work with and his relationships suffer. But he’ll stop at nothing to protect his family, even though they are estranged and if it means breaking the law. THE SETTING The DI Temple novels are set in Wiltshire, a largely rural county. Its landscape of beautiful rolling hills, downs and valleys gives no immunity to the crime that infects its scattered towns and villages. Steeped in ancient history, the tourist guides make no mention of the organised crime groups, the murders and turf wars, or the drugs that saturate the streets, lanes and school playgrounds. The M4 artery across the top of the county pumps its poison from London and Bristol, linking east and west coasts, providing criminal gangs and networks with an easy route to ply their deadly trade. THE AUTHOR Deborah Lucy worked for 25 years in Wiltshire Police, alongside a number of senior investigating officers as they investigated major crimes, including murders, missing persons, abduction and kidnaps. For three years she worked in the missing adults and children arena, with police, government policy advisers and charities. Latterly, she conducted lifestyle inquiries for international blue chip companies into the lives of billionaires, millionaires and politically exposed people around the world.

Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business


Malcolm Frank - 2014
    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

If Then: How the Simulmatics Corporation Invented the Future


Jill Lepore - 2020
    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

Sociology: A Practical Understanding of Why We Do What We Do: Social Psychology (Applied Psychology, Positive Psychology)


Jonny Bell - 2014
    What exactly makes us tick? For many people, the question may have only popped up in their heads from time to time, though it’s not hard to imagine such a question has also led to many a sleepless night as some naturally curious people are very often compelled to wonder.Whether you belong to the first or the second group of people, wonder no more as this book will provide you the answer to the question “Why do we do what we do?” Through extensive, detailed, and well-researched facts and other information, Sociology: A Practical Understanding of Why We Do What We Do aims to explain the uniqueness of human behavior as well as the tendency of people to act the way they act under different circumstances—either driven by instinct or after much thought—despite the notion of free will which is perhaps the one thing that separates us from all other living creatures.Yes, we human beings are still free to act as we please, but considering the growing influence of our surroundings, it may be surprising to know just how much freedom we get to exercise in any given situation (though that’s not necessarily a bad thing as this book will also explain).

Against the Gods: The Remarkable Story of Risk


Peter L. Bernstein - 1996
    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

Breadline Britain: The Rise of Mass Poverty


Stewart Lansley - 2015
    Food bank queues are growing, levels of severe deprivation have been rising, and increasing numbers of children are left with their most basic needs unmet.Based on exclusive access to the largest ever survey of poverty in the UK, and its predecessor surveys in the 1980s and 1990s, Stewart Lansley and Joanna Mack track changes in deprivation and paint a devastating picture of the reality of poverty today and its causes. Shattering the myth that poverty is the fault of the poor and a generous benefit system, they show that the blame lies with the massive social and economic upheaval that has shifted power from the workforce to corporations and swelled the ranks of the working poor, a group increasingly at the mercy of low-pay, zero-hour contracts and downward social mobility.The high levels of poverty in the UK are not ordained but can be traced directly to the political choices taken by successive governments. Lansley and Mack outline an alternative economic and social strategy that is both perfectly feasible and urgently necessary if we are to reverse the course of the last three decades.

Design


Tom Peters - 2005
    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.

The Power Paradox: How We Gain and Lose Influence


Dacher Keltner - 2016
    Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others and the result is power as a force for good in the world.It is taken for granted that power corrupts. This is reinforced culturally by everything from Machiavelli to contemporary politics. But how do we get power? And how does it change our behavior? So often, in spite of our best intentions, we lose our hard-won power. Enduring power comes from empathy and giving. Above all, power is given to us by other people. This is what all-too-often we forget, and what Dr. Keltner sets straight. This is the crux of the power paradox: by fundamentally misunderstanding the behaviors that helped us to gain power in the first place we set ourselves up to fall from power. We can't retain power because we've never understood it correctly, until now. Power isn't the capacity to act in cruel and uncaring ways; it is the ability to do good for others, expressed in daily life, and itself a good a thing.Dr. Keltner lays out exactly--in twenty original "Power Principles"-- how to retain power, why power can be a demonstrably good thing, and the terrible consequences of letting those around us languish in powerlessness.

Small Data: The Tiny Clues that Uncover Huge Trends


Martin Lindstrom - 2016
    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.