Authored by Product Managers from Google, Microsoft, and Facebook, Bubble or Revolution cuts through the hype to offer a balanced, comprehensive, and accessible analysis of blockchains and cryptocurrencies.You'll learn the core concepts of these technologies and understand their strengths and weaknesses from real-world case studies; dive deep into their technical, economic, political, and legal complexities; and gain insights about their future from exclusive interviews with dozens of tech industry leaders. No coding or math needed!Are cryptocurrencies and blockchains a bubble or a revolution? We'll help you decide for yourself.What's inside:Bitcoin and the blockchainHow Bitcoin and blockchains work from a technical perspective with no assumed technical knowledgeSatoshi Nakamoto and the history of Bitcoin, the original blockchainA thorough overview of crucial crypto concepts (eg. blocks, keys, mining, nodes, etc.)Frameworks for understanding when it actually makes sense to use blockchainMajor application scenarios for blockchain and cryptocurrencies and where it'll fall flatPublic blockchains and altcoinsEmerging trends in blockchain technologyWhat you should know before buying any cryptocurrencyAn overview of Etherum and smart contractsAn overview of the strengths and weaknesses of the top altcoins and stable coins, including Monero (XMR), Tether (USDT), and Bitcoin Cash (BCH)Alternatives to blockchain and cryptocurrenciesNew kinds of decentralized ledger technology (dlt)The economics of both traditional payment methods and cryptocurrenciesCryptocurrency security best practices and major breach case studiesPrivate blockchainsHow blockchain, cryptocurrencies, and traditional banking and finance will interact with one another in the futurePublic blockchains vs private blockchainsLimitations and shortcomings of public blockchains and cryptocurrenciesThe role of blockchain in the strategy of top tech companies like Facebook and MicrosoftCase studies of how non-tech companies are effectively utilizing blockchain (eg. Walmart using it to prevent foodborne illness)Business blockchain case studies ranging from gaming (e.g. Xbox) to cloud services (e.g. Microsoft Azure's blockchain-as-a-service and Amazon's AWS offering)Blockchain's use for big data, internet of things (IoT), and machine learning (ML)Cryptocurrency regulation and policyICOs vs STOs vs IPOsICOs' status as securitiesThe SEC's STO rules and Reg A+/CF/D/SKYC and AML lawsThe debate over whether cryptocurrencies are securitiesThe official stance of various countries on cryptoAn overview of crypto policy and regulatory hurdlesThe role of crypto in emerging markets and ChinaDigital democracy and voting on the blockchainThe future of decentralized technologyIf, how, and when the tokenization of national currencies will play outFacebook and WhatsApp's upcoming cryptocurrenciesCurrency tokenization and China's efforts to tokenize the yuanBlockchain, IoT, and the tangleCryptocurrencies vs. fiat vs. the gold standardPredictions about the future of money, business, and currencyWhy blockchains would do better on Mars than Earth

    Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and  on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are vitally important today.

    Acclaimed information-security expert and author of Mastering Bitcoin, Andreas M. Antonopoulos examines and contextualizes the significance of bitcoin through a series of essays spanning the exhilarating maturation of this technology. Bitcoin, a technological breakthrough quietly introduced to the world in 2008, is transforming much more than finance. Bitcoin is disrupting antiquated industries to bring financial independence to billions worldwide. In this book, Andreas explains why bitcoin is a financial and technological evolution with potential far exceeding the label “digital currency.” Andreas goes beyond exploring the technical functioning of the bitcoin network by illuminating bitcoin’s philosophical, social, and historical implications. As the internet has essentially transformed how people around the world interact and has permanently impacted our lives in ways we never could have imagined, bitcoin -- the internet of money -- is fundamentally changing our approach to solving social, political, and economic problems through decentralized technology.

    Along the tidal rivers of Malaysia, thousands of fireflies congregate and flash in unison; the moon spins in perfect resonance with its orbit around the earth; our hearts depend on the synchronous firing of ten thousand pacemaker cells. While the forces that synchronize the flashing of fireflies may seem to have nothing to do with our heart cells, there is in fact a deep connection. Synchrony is a science in its infancy, and Strogatz is a pioneer in this new frontier in which mathematicians and physicists attempt to pinpoint just how spontaneous order emerges from chaos. From underground caves in Texas where a French scientist spent six months alone tracking his sleep-wake cycle, to the home of a Dutch physicist who in 1665 discovered two of his pendulum clocks swinging in perfect time, this fascinating book spans disciplines, continents, and centuries. Engagingly written for readers of books such as Chaos and The Elegant Universe, Sync is a tour-de-force of nonfiction writing.

    Why are experts so bad at making predictions? Why do rich people take outsized risks to reach for money they don't need? Is America's manufacturing base really dwindling? What did we learn about risk after 9/11? Those questions and many more are tackled in these 21 irreverent and contrarian essays, which will have readers thinking differently about the conventional wisdom.

    It shouldn't take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change?In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches--some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement.Not everyone will agree with what Greenblatt has to say--but all of us can benefit from the conversations he aims to start.

    We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it. Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.

    David Bach knows that until you learn to fight for your money, you will overpay for almost everything you buy. In "Fight for Your Money," he gives you the tools to FIGHT BACK and WIN. Bach shows you how every dollar you spend is really a battle between you and the businesses--and the government--who want to take it as profit. When you know how the system is rigged -the extra points, the hidden fees, the late charges, the unused tax breaks, the escalating rates--you can fight back against the pickpockets and save literally thousands every year--money in your pocket that can help you live your dreams. "Fight for Your Money" shows how you are being taken on your cell phone contract, cable bill, car purchase, credit card, life insurance, healthcare, 401(k) plan, airfare, hotel bills, and much more. Bach gives you all the tools you need to fight back, with websites, phone numbers, sample letters and real-life stories of ordinary people who have fought for their money and won. You'll learn how to: Beat the credit card companies at the games they play that cost you thousands annually in interest and feesMake your bank accounts work for you with higher yields and lower feesSave thousands by pre-paying college tuition at TODAY's pricesRaise your credit score and pay thousands less in mortgage interestCut your life insurance premiums "in half" by making one callSave hundreds on air travel, hotels, and car rentals--just by being an informed consumerAvoid huge rip-offs like bank-issued gift cards, medical credit cards, 401(k) debit cards, and sneaky renewals of your cell-phone plan. David Bach knows that when you are being taken financially, you work harder than you have to, for longer than you need to. This book helps you "fight" for your money, so you can live your life doing what you really want to do.

    Hand argues that extraordinarily rare events are anything but. In fact, they’re commonplace. Not only that, we should all expect to experience a miracle roughly once every month.     But Hand is no believer in superstitions, prophecies, or the paranormal. His definition of “miracle” is thoroughly rational. No mystical or supernatural explanation is necessary to understand why someone is lucky enough to win the lottery twice, or is destined to be hit by lightning three times and still survive. All we need, Hand argues, is a firm grounding in a powerful set of laws: the laws of inevitability, of truly large numbers, of selection, of the probability lever, and of near enough.     Together, these constitute Hand’s groundbreaking Improbability Principle. And together, they explain why we should not be so surprised to bump into a friend in a foreign country, or to come across the same unfamiliar word four times in one day. Hand wrestles with seemingly less explicable questions as well: what the Bible and Shakespeare have in common, why financial crashes are par for the course, and why lightning does strike the same place (and the same person) twice. Along the way, he teaches us how to use the Improbability Principle in our own lives—including how to cash in at a casino and how to recognize when a medicine is truly effective.     An irresistible adventure into the laws behind “chance” moments and a trusty guide for understanding the world and universe we live in, The Improbability Principle will transform how you think about serendipity and luck, whether it’s in the world of business and finance or you’re merely sitting in your backyard, tossing a ball into the air and wondering where it will land.

    

    Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse. But they have been saying this for two hundred years.Yet Matt Ridley does more than describe how things are getting better. He explains why. Prosperity comes from everybody working for everybody else. The habit of exchange and specialization—which started more than 100,000 years ago—has created a collective brain that sets human living standards on a rising trend. The mutual dependence, trust, and sharing that result are causes for hope, not despair.This bold book covers the entire sweep of human history, from the Stone Age to the Internet, from the stagnation of the Ming empire to the invention of the steam engine, from the population explosion to the likely consequences of climate change. It ends with a confident assertion that thanks to the ceaseless capacity of the human race for innovative change, and despite inevitable disasters along the way, the twenty-first century will see both human prosperity and natural biodiversity enhanced. Acute, refreshing, and revelatory, The Rational Optimist will change your way of thinking about the world for the better.

    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." --Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet's Next Big Thing: The Blockchain.Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the "legacy systems" once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all this--a new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain.In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society's faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping.Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which we've relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takes--moving humanity forward, not backward.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    But this makes the jobs of sexologists - professionals who study sexual behaviour - pretty difficult.Luckily, David Spiegelhalter, Professor of Risk at Cambridge University, is here to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, he answers crucial questions such as what are we all doing? How often? And how has it changed?Accompanying a major Wellcome exhibition on the same subject, Sex by Numbers is an informed and entertaining look at the most enduring of human obsessions, from one-night stands to the seven-year itch.