Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Into this tumultuous age of constant warfare came three remarkable individuals: Oda Nobunaga (1534-1582), Toyotomi Hideyoshi (1537-1598), and Tokugawa Ieyasu (1543-1616). Each would play a unique role in the re-unification of the disparate, fragmented collection of warring provinces which constituted Japan in the sixteenth and early seventeenth-centuries. This new narrative history of the sengoku era draws together the epic strands of their three stories for the first time. It offers a coherent survey of the Azuchi-Momoyama Period (1568-1600) under both Nobunaga and Hideyoshi, followed by the founding years of the Tokugawa shogunate (1600-1616). Every pivotal battle fought by each of these three hegemons is explored in depth from Okehazama (1560) and Nagashino (1575) to Sekigahara (1600) and the Two Sieges of Osaka Castle (1614-15). In addition, the political and administrative underpinnings of their rule is also examined, as well as the marginal role played by western foreigners ('nanban') and the Christian religion in early modern Japanese society. In its scope, the story of Japan's three unifiers ('the Fool', 'the Monkey', and 'the Old Badger') is a sweeping saga encompassing acts of unimaginable cruelty as well as feats of great samurai heroism which were venerated and written about long into the peaceful Edo/Tokugawa period.

    Yet, when she believes her dreams will never be attained, she is shown that sometimes life can be even better than what you wish for. Kitty McKenzie is gifted land in the far north of New South Wales. Life at the northern property is full of hardships as she learns how to become a successful landowner. However, Kitty’s strength of will and belief in herself gives her the courage most women of her time never realize they have. A decided thorn in her side is the arrogant and patronizing Miles Grayson, owner of the adjourning run. He wants her gone so he can have her land, but he wants her even more.

    A major Manchester gangster called Tommy McKinlay is on remand and it looks as though he will be going away for a long stretch. But he knows something that DCI Miller can't possibly afford to be made public. Something about the infamous "Pop" case from three years earlier. Something that could see Miller behind bars, for a very long time. It was supposed to be a very closely guarded secret. As far as Miller was aware, only a handful of people knew the details which are now threatening to destroy his career, and his life. What does McKinlay want in return for his silence? More importantly, can McKinlay be trusted to keep this explosive information silent if Miller agrees to his demands? Twisting the Truth is a heart-stopping DCI Miller page-turner which promises to keep readers guessing until the very last page. Can Miller get out of this? Or is Tommy McKinlay going to be Miller's puppet-master for the rest of time? Will Miller manage to keep his team together as the gravity of the situation rocks his officers who also face disgrace and prison time if McKinlay's information ever became public? This is a very deep hole that Manchester's best known detective has found himself in, one which threatens everything. Twisting the Truth will be released on May 18th. It is advisable to read the first DCI Miller story: One Man Crusade, in order to fully enjoy this nail-biting thriller. Twisting the Truth is the 8th DCI Miller adventure and is a sequel to Miller 1: One Man Crusade. Miller 1 is "One Man Crusade" Miller 2 is "Neighbours From Hell" Miller 3 is "Road To Nowhere" Miller 4 is "Gone Too Far" Miller 5 is "The Final Cut" Miller 6 is "Proof of Life" Miller 7 is "Nothing to Lose" WARNING, Contains frequent bad language, including the worst one a few times. Please do not purchase if offended by swearing. On Amazon's "customers also bought" function, Steven Suttie's books are ranked alongside titles by Ian Rankin, Val McDermid, Kerry Wilkinson, Ben Cheetham, Martina Cole, Karen Woods, Paul Finch, Heather Burnside, Rachel Abbott, Kimberley Chambers, Anna Smith, David Menon, Ed James, Robin Roughley. Lisa Hartley, D.S. Butler, Helen Durrant, RC Bridgestock, Col Bury, Lisa Hall, Pam Howes, Iain Cameron, Jessie Keane, Val McDermid, Adam Croft, P.F Ford, Matt Brolly, Mel Sherratt, Angela Clarke, Leigh Russell, Derek Fee, Janice Frost, Paul Gitsham, Steven Dunne, Katherine Pathak, Oliver Tidy, T.M.E Walsh, Peter Grainger, Dave Sivers, Tony Black, Mike Craven, Peter Grainger, Angie Smith, Stephen Puleston, Michael Murray, Angela Marsons, Mark Edwards, LJ Ross, Kathryn Croft, Graham Masterton, Caroline Mitchell, Nick Alexander, CL Taylor, Louise Voss, Jenny Blackhurst, Marnie Riches, Michael Wood, Luca Veste, Damien Boyd, Paula Hawkins, Lynwood Barclay, Ann Cleeves, M.A. Comley, Mark Sennen, Tara Lyons, Louise Voss, Squid McFinnigan, Rob Sinclair, Jane Isaac, Nicky Black, Faith Mortimer, Dreda Say Mitchell, Michael Kerr, Stephen Edger, John Nicholl, Ruth Dugdall, Robert Bryndza, B.A. Paris, Katerina Diamond, Maggie James, Lisa Hall, Georgie Logan, Tammy Robinson and Linda Tweedie

    discuss about research

    With anti-immigrant sentiment rising around the country, and presidential elections on the horizon, it’s no surprise immigration reform is on every candidate’s agenda. While some candidates offer viable solutions, others perpetuate negative stereotypes and unpractical resolve. Ramos fearlessly questions political tactics, and has undoubtedly become the voice of the Latino vote in the US. It is now more important than ever to remember the role immigrants play in enriching our economy and culture, and to find a way to incorporate the millions of productive, law-abiding workers who have been drawn to the United States by the inexorable pull of freedom and economic opportunity.  In this timely book, award-winning journalist Jorge Ramos makes the case for a practical and politically achievable solution to this poignant issue. Ramos argues that we have a simple choice: to take a pragmatic approach that deals with the reality of immigration, or to continue a cruel and capricious system that doesn’t work, wastes billions of dollars, and which stands in direct opposition to our national principles.

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    The book guides genealogists in understanding various tests and determining what DNA segments came from which ancestor. The book explains how DNA testing helps when written records stop and discusses how testing proves or disprove oral family history. Learn which tests help adoptees; understand why you resemble your relatives and how testing can connect you with cousins you never knew. Discover how to encourage potential cousins to test and learn guidelines for becoming a project administrator, genetic genealogy speaker or facilitator for your genealogical society’s DNA interest group. A Genetic Genealogy Handbook: The Basics and Beyond helps experienced and fledgling researchers become genetic genealogists able to use DNA testing to resolve genealogical roadblocks."

    To understand these two words as they are used in Scripture is to understand the gospel. This book focuses on nine of the most important appearances of this key phrase, drawing in numerous other passages of Scripture and in the process unfolding the magnificent drama of God's sovereign grace-from his mercy on Noah to our security in a resurrected Savior. Taken together, this collection of brief Bible expositions provides a big-picture overview of the consistent way in which God has chosen to save sinners. It has always been by his might, his power, his grace, and his initiative. James Montgomery Boice wrote that "If you understand those two words-'but God'-they will save your soul. If you recall them daily and live by them, they will transform your life completely."

    Full of inspiration and ideas, how-tos and recipes to help you experience the very best of Scandinavian design, philosophy, cookery and culture, this honest behind-the-scenes look at the culture provides an invaluable insight into the wonderful and visually stunning world of  Scandinavia. Like her viking ancestors before her, Brontë Aurell left Denmark to explore the world beyond home shores and in her travels has come to understand the fascination with her kinfolk, as well as seeing the idiosyncrasies of the Scandinavian lifestyle that locals take for granted. With a signature wit and a keen eye for detail, she takes you on a journey through fjords and mountains, farmlands and cities to better understand these three nations and what makes each one so unique. So get outdoors, learn the life lesson that there's no such thing as bad weather (only bad clothing) and you may discover your inner Scandi sooner than you think.

    This is a manual offering plain-language insight into the everyday mechanics of creating a book from hazy idea to finished manuscript. These real-world challenges - how to approach a manuscript, to manage research, to fix the right point of view - represent important and recurring obstacles every writer, novice or professional, must overcome. This practical user manual is a must-have starting point for anyone facing that challenge. It is not a book on writing technique or how to get published. It's a practical guide to the craft of planning, starting and finishing a novel.

    Historian Victor Brooks argues that 1944 was, in effect, “the longest year” for Americans of that era, both in terms of casualties and in deciding the outcome of war itself.Brooks also argues that only the particular war events of 1944 could have produced the “reshuffling” of the cards of life that, in essence, changed the rules for most of the 140 million Americans in some fashion. Rather than focusing on military battles and strategy alone, the author chronicles the year as a microcosm of disparate military, political, and civilian events that came together to define a specific moment in time.As war was raging in Europe, Americans on the home front continued to cope (with some prospering). As US forces launched an offensive against the Japanese in the Mariana Islands and Palau, folks at home enjoyed morale-boosting movies and songs such as "To Have and Have Not" and “G.I. Jive.” And as American troops invaded the island of Leyte—launching the largest naval battle during the war—President Franklin D. Roosevelt and Thomas E. Dewey were in the home stretch leading up to the election of 1944.It has been said that the arc of history is long. Throughout American history, however, some years have been truly momentous. The Longest Year makes the case that 1944 was one such year.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    Routed in Manchuria, the Russians decided to strike back. In October 1904 their Baltic fleet, a haphazard armada of some fifty outdated and ill-equipped men-of-war, led by a burnt-out neurotic and manned by 10,000 reluctant and badly-trained sailors, set sail for the East. Their plan was to unite with the Pacific squadron, then trapped in Port Arthur, and crush the soldiers of Admiral Togo. The two fleets met at Tsushima on May 27, 1905. Most thought the Russians would have little trouble defeating Japanese naval forces. But what followed was perhaps the greatest naval victory of all time. As Admiral Rozhestvensky's fleet lumbered through the Straits of Tsushima towards Vladivostok on 27 May 1905, the Japanese, in one of the most crushing naval victories of all time, utterly destroyed the Russian armada. Richard Hough recounts the fleet's extraordinary seven-month journey from the Baltic to the Far East in this gripping naval history. "Hough is a good storyteller with a refreshing, breezy style." The Wall Street Journal Richard Hough, the distinguished naval historian and winner of the Daily Express Best Book of the Sea Award (1972) was the author of many acclaimed books in the field including ‘Admirals in Collision’, ‘The Great War at Sea: 1914-18’, and ‘The Longest Battle: The War at Sea 1939-45’. He was also the biographer of Mountbatten, and his last biography, ‘Captain James Cook’, became a world bestseller. Endeavour Press is the UK's leading independent publisher of digital books.