But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    For Catherine Anderson, it's just the beginning. In a wide array of projects using techniques from Photoshop to needle and thread, she shows beginner and experienced photographers alike how to turn their pictures into handmade objects of art-from books and collages to customized greeting cards.

    From morpho butterflies in the rain forest to the blue jay flitting past your window, vanishingly few living things are blue—and most that appear so are doing sleight of hand with physics or complex chemistry. Flowers modify the red pigment anthocyanin to achieve their blue hue. Even the blue sky above us is a trick of the light. Yet this hard-to-spot accent color in our surroundings looms large in our affections. Science journalist Kai Kupferschmidt has been fascinated by blue since childhood. His quest to find and understand his favorite color and its hallowed place in our culture takes him to a gene-splicing laboratory in Japan, a volcanic lake in Oregon, and to Brandenburg, Germany—home of the last Spix’s macaws. From deep underground where blue minerals grow into crystals to miles away in space where satellites gaze down at our “blue marble” planet, wherever we do find blue, it always has a story to tell.

    Norwegian Wood provides useful advice on the rustic hows and whys of taking care of your heating needs, but it’s also a thoughtful attempt to understand man’s age-old predilection for stacking wood and passion for open fires. An intriguing window into the exoticism of Scandinavian culture, the book also features enough inherently interesting facts and anecdotes and inspired prose to make it universally appealing. The U.S. edition is a fully updated version of the Norwegian original, and includes an appendix of U.S.-based resources and contacts.

    Inside you'll find 30 amazing art activities that will take you to a happy place of patterning, shading, and coloring. These whimsical images offer a easy way to de-stress and unleash your inner artist. Thaneeya McArdle's transcendental art explores a visual language of shape, form, line, and color. Each vibrantly detailed illustration is designed to exercise your creativity. Beautifully colored finished examples are provided, along with a handy guide to basic art techniques, from patterning and combinations to shading and color theory. This therapeutic coloring book is perfect for decorating with markers, colored pencils, gel pens, or watercolors. Printed on high-quality, extra-thick paper, all of the pages are pre-perforated for easy removal and display.

    But what if the two are inextricably linked, equal partners in meaning-making? Written and drawn entirely as comics, Unflattening is an experiment in visual thinking. Nick Sousanis defies conventional forms of scholarly discourse to offer readers both a stunning work of graphic art and a serious inquiry into the ways humans construct knowledge.Unflattening is an insurrection against the fixed viewpoint. Weaving together diverse ways of seeing drawn from science, philosophy, art, literature, and mythology, it uses the collage-like capacity of comics to show that perception is always an active process of incorporating and reevaluating different vantage points. While its vibrant, constantly morphing images occasionally serve as illustrations of text, they more often connect in nonlinear fashion to other visual references throughout the book. They become allusions, allegories, and motifs, pitting realism against abstraction and making us aware that more meets the eye than is presented on the page.In its graphic innovations and restless shape-shifting, Unflattening is meant to counteract the type of narrow, rigid thinking that Sousanis calls “flatness.” Just as the two-dimensional inhabitants of Edwin A. Abbott’s novella Flatland could not fathom the concept of “upwards,” Sousanis says, we are often unable to see past the boundaries of our current frame of mind. Fusing words and images to produce new forms of knowledge, Unflattening teaches us how to access modes of understanding beyond what we normally apprehend.

    Oriented toward traditional black and white photography, the book also explores digital techniques and web photography resources, equipment, the exposure and development of film, and the making and finishing of prints.

    It is rather Kenya Haras attempt to explore the essence of White, which he sees as being closely related to the origin of Japanese aesthetics – symbolising simplicity and subtlety. The central concepts discussed by Kenya Hara in this publication are emptiness and the absolute void. Kenya Hara also sees his work as a designer as a form of communication. Good communication has the distinction of being able to listen to each other, rather than to press one's opinion onto the opponent. Kenya Hara compares this form of communication with an “empty container”. In visual communication, there are equally signals whose signification is limited, as well as signals or symbols such as the cross or the red circle on the Japanese flag, which – like an “empty container” – permit every signification and do not limit imagination. Not alone the fact that the Japanese character for white forms a radical of the character for emptiness has prompted him the closely associate the color white with emptiness.

    Completed by his wife and partner in M&Co, noted children's book author Maira Kalman, (un)Fashion will startle, amuse, engross, and enchant as it adds posthumously to Tibor Kalman's reputation as one of the graphic design geniuses of the 20th century.From cardboard shoes in Africa to body paint in New Guinea, from chimney sweeps in France to an Indian Elvis, (un)Fashion scans the globe to show how real people dress: at work, on the street, or for ceremonial occasions. With virtually no text, (un)Fashion pokes gentle fun at the elitism of the fashion world, presenting its provocative observations through dynamic images by some of the world's foremost photojournalists.

    In this mock autobiographical collection his mischievous drawings capture life's anxieties and ambitions from the mundane to the surreal. Here, at last, is The Truth about beer, doctors, shadow puppets, lunch, dolphins, boredom, and supernatural forces. Seductively strange and addictively amusing, this edgy little book welcomes the uninitiated and rewards the faithful.

    Spanning a period of forty years, David Lynch's widely respected films and television series include "Eraserhead, The Elephant Man, Blue Velvet, Twin Peaks, Lost Highway," and "Mulholland Drive," However, his prolific visual art production, which began even before his films, has rarely been seen. This catalogue of his artistic output, published on the occasion of a large-scale exhibition at the Fondation Cartier in Paris, covers a wide variety of disciplines: painting, photography, drawings, sculpture, furniture, music, and "moving pictures." His art echoes his films in theme and aesthetic, yet offers viewers a fresh and more intimate glimpse into his singular universe. The book also contains several essays that analyze his artworks, as well as a conversation with Lynch, interviewed within the context of the show. 469 illustrations in color.

    Of the more than 750 photographs and diagrams, over 200-most in color-are new to this lavishly produced third edition and reflect the vision of the most creative professionals working today. John Pile's long-awaited revision of his highly regarded text features: * six new detailed case studies of projects by such noted contemporary designers as Adam Tihany, Maya Lin, and Moneo Brock Studio. * exciting coverage of the new "hot" topics in the field, including "green" design, fiber optic and LED lighting, the reconfigurable workplace, boutique hotels, and digital technology. Every chapter has been updated in organization, content, and visual examples to reflect the newest developments in this exciting field.

    Dissecting everything from tractors and pigs to fences, hay bales, crop rotation patterns, and farm tools, Rothman gives a richly entertaining tour of the quirky details of country life. From the shapes of squash varieties to the parts of a goat; from how a barn is constructed to what makes up a beehive, every corner of the barnyard is uncovered and celebrated. A perfect gift for gardeners, locavores, homesteaders, and country-living enthusiasts alike.

    It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of "How to Draw a Line" to the complexities of color theory--provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates--from young designers to experienced practitioners--will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.

    The first book of its kind, Raizmans History of Modern Design offers a gorgeously illustrated survey of the applied arts and industrial design from the eighteenth century to present day, covering furniture, metal, glass, ceramics, fashion, appliances, transportation, and advertising.