The gear you select and how you use it can mean big results—or bigger disappointment.FASTER takes a scientific look at triathlon to see what truly makes you faster—and busts the myths and doublespeak that waste your money and race times. In this fascinating exploration of the forces at play in the swim-bike-run sport, astronautical engineer and triathlete Jim Gourley shows where to find free speed, speed on a budget, and the gear upgrades that are worth it.FASTER offers specific, science-based guidance on the fastest techniques and the most effective gear, answering questions like: •    Which wetsuit is best for me? •    What’s the best way to draft a swimmer? •    Should I buy a lighter bike? •    Deep dish or disc wheels? •    Are lighter shoes faster? •    Who’s right about running technique? Gourley reviews published studies in peer-reviewed journals to show what scientists have learned about swim drafting, pacing the bike leg, race strategy for short and long-course racing, and the fastest ways to handle transitions.FASTER will change how you think about your body, your gear, and the world around you. With science on your side, you'll make the smart calls that will make you a better, faster triathlete.

    How can we originate new ideas, policies, and practices without risking it all?   Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

    Here's the "ultimate," painless way for intermediate and advanced learners to brush up on the rules. Each grammatical concept is explained and then illustrated with lively sentence examples; extensive exercises offer practice at applying this knowledge in everyday conversation. Also included are "culture notes," authentic documents, vocabulary boxes, and verb charts, as well as a full answer key and index.

    Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week, the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around.

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

    Engaging IdeasShows how teachers can encourage inquiry, exploration, discussion, and debate in their courses. Presents a wide variety of strategies for stimulating active learning and for coaching writing and critical thinking. Offers teachers concrete advice on how to design courses, structure assignment, use class time, critique student performance, and model critical thinking activities. Demonstrates how writing can easily be integrated with such other critical thinking activities and inquiry discussions, simulation games, classroom debates, and interactive lectures.

    Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

    Incorporating the latest advances in brain scanning and neuroscience, Dutton demonstrates that the brilliant neurosurgeon who lacks empathy has more in common with a Ted Bundy who kills for pleasure than we may wish to admit, and that a mugger in a dimly lit parking lot may well, in fact, have the same nerveless poise as a titan of industry.Dutton argues that there are indeed “functional psychopaths” among us—different from their murderous counterparts—who use their detached, unflinching, and charismatic personalities to succeed in mainstream society, and that shockingly, in some fields, the more “psychopathic” people are, the more likely they are to succeed. Dutton deconstructs this often misunderstood diagnosis through bold on-the-ground reporting and original scientific research as he mingles with the criminally insane in a high-security ward, shares a drink with one of the world’s most successful con artists, and undergoes transcranial magnetic stimulation to discover firsthand exactly how it feels to see through the eyes of a psychopath.As Dutton develops his theory that we all possess psychopathic tendencies, he puts forward the argument that society as a whole is more psychopathic than ever: after all, psychopaths tend to be fearless, confident, charming, ruthless, and focused—qualities that are tailor-made for success in the twenty-first century. Provocative at every turn, The Wisdom of Psychopaths is a riveting adventure that reveals that it’s our much-maligned dark side that often conceals the trump cards of success.

    The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

    Not only does the book deal with confidence in business, romance, social situations, and all areas of life, it explodes common myths, including why 'over-confidence' and 'under-confidence' are both harmful. Loaded with practical tips on bouncing back from a setback and feeling confident in challenging situations, this inspiring, upbeat book will help fill you with life's X factor.Full of practical tips on feeling confident during job interviews, presentations, networking, and social gatheringsWritten by Paul McGee, bestselling author of "S.U.M.O. (Shut Up, Move On)" and "S.U.M.O. Your Relationships"With this indispensable guide, you'll not only learn how to feel confident, but turn confidence into meaningful life-changing action.

    This text integrates charts and tables to simplify such complicated issues as employment law, job satisfaction, work motivation and leadership. While striking a balance between research, theory and application, Aamodt introduces humor to make the student's reading more enjoyable. Students will be able to relate to industrial/organizational psychology by viewing such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees.

    Introducing The Little Book of Yoga. This petite hardcover presents all the basics for yoga lovers of every interest and skill level—beginner or advanced, committed or just curious. The contents, broken into five sections for a customizable reading experience, include illustrated pose instructions and practical wisdom that yields rewards on and off the mat. Authoritative yet approachable, compact yet robust, it's a timely offering for a practice that continues to grow. Fans will recognize it as the only fundamental yoga book and gift givers will rejoice in finding the perfect present for the yogi in their life.

    Myers introduce this new text here.Watch instructor video reviews here.David G. Myers is best known for his top-selling college psychology texts, used successfully across North America in thousands of AP* courses. As effective as Myers’ college texts have been for the AP* course, we believe his new text will be even better, because Myers’ Psychology for AP* has been written especially for the AP* course!

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    Written in uncommonly engaging, lucid, and elegant prose, this text is an understand-it-yourself, do-it-yourself manual designed to help research students in any discipline understand the fundamental structure of quality research and the methodical process that leads to genuinely significant results. It guides the reader, step-by-step, from the selection of a problem to study, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suited for the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.