It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

    A ten-year veteran of the Navy SEALs, he was trained to complete whatever mission was handed to him, under any condition, because failure was not an option. Now, in Unleash the Warrior Within, Machowicz takes the winning attitude and mental skills he mastered in service and shows readers how to use combat mentality to reach their goals in everyday life. Using his seven principles of combat—which include Create an Action Mind-Set, The Critical Keys to Conquering Anything, and Guarantee the Win—Machowicz shows readers how to master the arts of focus, discipline, and determination under any circumstances, giving them the tools they need to conquer fear and turn their ambitions and dreams into reality. A new preface is included in this paperback edition of this inspiring guide. "Machowicz gives you the tools necessary to ensure that you win in the battle of life."—Jim Rome, host of the nationally syndicated radio show, The Jungle, and FOX television's The Last Word

    

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

     It wasn’t because they weren’t smart, talented people. They were. The problem was that in all of their years of school, no one had taken the time to teach them how to learn things efficiently. I want to change that. Because here’s a secret… If you study correctly, not only is it MUCH less work, but you’ll also get WAY better grades (and perhaps even have a bit of fun). Take it from me… I have two bachelor’s degrees and a master’s degree. While I was getting my master’s degree, I had three jobs. And let me tell you something: if you have three jobs while you’re getting a master’s degree, you are virtually forced to come up with some study hacks or you’ll go insane! I was also a college instructor for many years, and during that time, I was working as a professional tutor. All told, I’ve coached hundreds and hundreds of students into better grades. Now I want to teach you. What will you learn? Discover how to cut study time in HALF. Who really likes to study? Not me! Luckily, you probably don’t have to be studying nearly as much as you probably are right now. Because here’s a secret: the top students don’t study as much. They just study more effectively. Understand the MINDSET of an ultra-successful student. There are tons of different study strategies out there. However… Most of those strategies can’t be applied to everyone. Want to know why? Because studying isn’t about flash cards or formulas or any other “tip”. Studying the right way is a whole different type of approach. It’s a WAY of learning, remembering, and interacting. Even more than that, studying the right way includes a lot more than just preparing for tests. There are social, biological and psychological elements to it. To really study like an A+ student, you have to change the way you THINK about school. Learn 19 study habits that will totally reshape how you think about school. Here are just a few of the things you’ll learn. How to write papers in half the time Why you shouldn’t take notes in class The best way to talk to your professors What you should eat before a test How thinking dirty thoughts can help you learn Why everything you’ve been told about Wikipedia is wrong When you should be reading (hint: it’s not after class) How professors grade you Why your body loves to learn when it’s tired Exactly how many sources it takes to write a killer paper And much, much more! And guys… these only take FIVE minutes.

    Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Through her accessible, empowering writing, Christy Whitman shares the fundamental principles that she’s discovered after more than twenty years of studying universal forces—such as polarity, alignment, resonance, momentum, and magnetism—and explains how to harness these forces to optimize your wealth and career. Exemplified by numerous case studies, Christy’s ten-step plan teaches you how to establish inner relationships with future clients, associates, and employees, work with light and energy to magnetize opportunities and resources, build a culture of value and appreciation that brings out the very best in those around you, and operate at your highest capacity. By mastering this process, you will enable yourself to achieve unimaginable success in your career, however you define it.

    You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

    It contains the material from “Think and Grow Rich,” “The Law of Success” and others. Anyone who uses even a few of the 17 Principles of Success will be successful. Highlight what works for you, review your notes, and launch your career.The book has a linked table of contents for easy reference.Napoleon Hill's work has touched the lives of countless thousands through his lectures, teachings, and prolific writings. His internationally known books Think and Grow Rich and The Law of Success have become the standards of motivational literature against which all others are measured. To make available in perpetuity the success principles he spent a lifetime identifying and sharing with others, on August 21, 1962, Dr. Hill and his wife, Annie Lou, founded the Napoleon Hill Foundation. A not-for-profit corporation, the Foundation's sole purpose is to continue to spread his philosophy of success through the co-operation and support of others, rather than at their expense. The 17 principles of success he quantified in his writings and lectures aid not only the individual who practices them, but all those with whom he comes in contact, as well. Those principles along with his lifelong published works and yet unpublished manuscripts, recordings, and courses comprise the legacy Dr. Hill endowed in the Foundation. Dr. Hill enjoyed close friendships with many of the turn-of-the-century business leaders who played a significant role in shaping the destiny of America and the world. Thomas Edison, Henry Ford, Harvey Firestone, Theodore Roosevelt, and Alexander Graham Bell were but a few who freely shared the secrets of how they attained their success with Dr. Hill.Andrew Carnegie so strongly believed in the universal principles of success that he sponsored the research and writing that became the first authoritative treatise on the subject, the Personal Success Philosophy of Achievement by Napoleon Hill. This practical self-study program will help you thoroughly understand and apply the 17 principles of success in your own life, to achieve any goal — however ambitious.

     A pioneer in the sports physical therapy industry, Pat Croce went from the training room to the boardroom in one of the most unlikely stories in sports history -- a classic rags-to-riches tale made possible by his indestructible positive attitude. With the same unstoppable character that has made him a favorite motivational speaker of Fortune 500 executives, Croce recounts the moments that taught him to strive for and achieve greatness. But I Feel Great and You Will Too! is more than just the story of one man's remarkable journey. Throughout this moving, often hilarious, and always brutally honest book, Croce hits you with pointers on goal setting, communication, creative thinking, desire, dedication, and much more. Croce also includes his "Ten Commandments of Customer Service," the same guidelines he used to become one of the most successful entrepreneurs in the sports industry.

    Also included are key terms and useful expressions, informative charts, and websites for further reference.