Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    With this book, you'll get a candid and insightful look at how software is constructed and maintained by some of the world's leading practitioners.Titus Winters, Tom Manshreck, and Hyrum K. Wright, software engineers and a technical writer at Google, reframe how software engineering is practiced and taught: from an emphasis on programming to an emphasis on software engineering, which roughly translates to programming over time.You'll learn:Fundamental differences between software engineering and programmingHow an organization effectively manages a living codebase and efficiently responds to inevitable changeWhy culture (and recognizing it) is important, and how processes, practices, and tools come into play

    The twelve-factor app is a methodology for building software-as-a-service apps that: - Use declarative formats for setup automation, to minimize time and cost for new developers joining the project; - Have a clean contract with the underlying operating system, offering maximum portability between execution environments; - Are suitable for deployment on modern cloud platforms, obviating the need for servers and systems administration; - Minimize divergence between development and production, enabling continuous deployment for maximum agility; - And can scale up without significant changes to tooling, architecture, or development practices.The twelve-factor methodology can be applied to apps written in any programming language, and which use any combination of backing services (database, queue, memory cache, etc).

    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

    He seeks conversions, not just votes. This Spotlight Story from TIME explores the Gospel of Bernie Sanders.

    Five years ago, in What is Web 2.0, Tim O'Reilly said that "data is the next Intel Inside." But what does that statement mean? Why do we suddenly care about statistics and about data? This report examines the many sides of data science -- the technologies, the companies and the unique skill sets.The web is full of "data-driven apps." Almost any e-commerce application is a data-driven application. There's a database behind a web front end, and middleware that talks to a number of other databases and data services (credit card processing companies, banks, and so on). But merely using data isn't really what we mean by "data science." A data application acquires its value from the data itself, and creates more data as a result. It's not just an application with data; it's a data product. Data science enables the creation of data products.

    Identity Theft. Corporate Espionage. National secrets compromised. Can anyone promise security in our digital world?The man who introduced cryptography to the boardroom says no. But in this fascinating read, he shows us how to come closer by developing security measures in terms of context, tools, and strategy. Security is a process, not a product – one that system administrators and corporate executives alike must understand to survive.This edition updated with new information about post-9/11 security.

    Programmers, developers, and engineers need to understand the underlying principles and paradigms as well as the real-world application of those principles. Now, internationally renowned expert Andrew S. Tanenbaum – with colleague Martin van Steen – presents a complete introduction that identifies the seven key principles of distributed systems, with extensive examples of each.Adds a completely new chapter on architecture to address the principle of organizing distributed systems. Provides extensive new material on peer-to-peer systems, grid computing and Web services, virtualization, and application-level multicasting. Updates material on clock synchronization, data-centric consistency, object-based distributed systems, and file systems and Web systems coordination.For all developers, software engineers, and architects who need an in-depth understanding of distributed systems.

    Thread programming enables developers to design applications that are more responsive to user demands, faster, and more easily controlled. This book offers comprehensive coverage of this vital aspect of the Java language. The book is completely up-to-date with the new thread model that is now incorporated into the most recent version of the Java Virtual Machine. All Java programmers interested in doing concurrent programming must understand these new concepts. The book approaches the topic from a design pattern point of view. It introduces and summarizes Java's concurrency support, shows readers how to initiate, control, and coordinate concurrent activities, and offers numerous recipe-like techniques for designing and implementing Java structures that solve common concurrent programming challenges. Specifically, the book presents important strategies for avoiding the inconsistencies that can crop up in multi-threaded programs, addresses the concept of liveness-how to ensure that all threads in use are kept active simultaneously, examines state-dependent action, and demonstrates effective methods for handling user requests in a multi-threaded environment.

    Scalable Internet Architectures addresses these concerns by teaching you both good and bad design methodologies for building new sites and how to scale existing websites to robust, high-availability websites. Primarily example-based, the book discusses major topics in web architectural design, presenting existing solutions and how they work. Technology budget tight? This book will work for you, too, as it introduces new and innovative concepts to solving traditionally expensive problems without a large technology budget. Using open source and proprietary examples, you will be engaged in best practice design methodologies for building new sites, as well as appropriately scaling both growing and shrinking sites. Website development help has arrived in the form of Scalable Internet Architectures.

    This book surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing -- including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use.The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts.The companion web site, algs4.cs.princeton.edu contains An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants.Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience.

    It already drives most of the world’s top technology companies. And now it’s starting to spread to every domain where leaders wrestle with complex projects. If you’ve ever been startled by how fast the world is changing, Scrum is one of the reasons why. Productivity gains of as much as 1200% have been recorded, and there’s no more lucid – or compelling – explainer of Scrum and its bright promise than Jeff Sutherland, the man who put together the first Scrum team more than twenty years ago. The thorny problem Jeff began tackling back then boils down to this: people are spectacularly bad at doing things with agility and efficiency. Best laid plans go up in smoke. Teams often work at cross purposes to each other. And when the pressure rises, unhappiness soars. Drawing on his experience as a West Point-educated fighter pilot, biometrics expert, early innovator of ATM technology, and V.P. of engineering or CTO at eleven different technology companies, Jeff began challenging those dysfunctional realities, looking for solutions that would have global impact. In this book you’ll journey to Scrum’s front lines where Jeff’s system of deep accountability, team interaction, and constant iterative improvement is, among other feats, bringing the FBI into the 21st century, perfecting the design of an affordable 140 mile per hour/100 mile per gallon car, helping NPR report fast-moving action in the Middle East, changing the way pharmacists interact with patients, reducing poverty in the Third World, and even helping people plan their weddings and accomplish weekend chores. Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and many other disciplines, Scrum is consistently riveting. But the most important reason to read this book is that it may just help you achieve what others consider unachievable – whether it be inventing a trailblazing technology, devising a new system of education, pioneering a way to feed the hungry, or, closer to home, a building a foundation for your family to thrive and prosper.

    The Reactive Application model addresses these demands through new patterns designed to "react" effectively to user and system events, changes in load, competition for shared system resources, and unanticipated failures. Although reactive design patterns can be implemented using standard enterprise development tools, you best realize the benefits when you pair them with a functional programming language like Scala and an Actor-based concurrency system like Akka.Reactive Design Patterns is a clearly-written guide for building event-driven distributed systems that are resilient, responsive, and scalable. Written by the authors of the Reactive Manifesto, this book teaches you to apply reactive design principles to the real problems of distributed application development. You'll discover technologies and paradigms that can be used to build reactive applications including Akka and other actor-based systems, functional programming, replication and distribution, and implementation techniques such as futures, iteratees, and reactive streams. While the book presents concrete examples in Scala, Java, JavaScript, and Erlang, the primary goal is to introduce patterns and best practices that you can use to apply reactive principles to common problems you'll face when building distributed systems.WHAT'S INSIDE* Discover best practices and patterns for building responsive applications* Build applications that can withstand hardware or software failure at any level* Patterns for fault tolerance, scalability, and responsiveness* Maximize multicore hardware using asynchronous and event-driven solutions* Scale applications under tremendous loadReaders should be familiar with a standard programming language like Java, C++ or C# and be comfortable with the basics of distributed systems. Software engineers and architects will learn how to avoid common pitfalls and apply patterns for solving day-to-day problems in a fault-tolerant and scalable way to maximize their application's responsiveness to users and clients. Project leaders and CTOs will gain a deeper understanding of the philosophy behind resilience and scalability in distributed systems, as well as their limitations, challenges and benefits.

    The books also provides a companion web site that provides the toold and materials necessary to build the hardware and software.

    By the end of the book, you'll understand how to develop a large, maintainable, and performant application with AngularJS.Guided by two engineers who worked on AngularJS at Google, you'll learn the components needed to build data-driven applications, using declarative programming and the Model-view-controller pattern. You'll also learn how to conduct unit tests on each part of your application.Learn how to use controllers for moving data to and from viewsUnderstand when to use AngularJS services instead of controllersCommunicate with the server to store, fetch, and update data asynchronouslyKnow when to use AngularJS filters for converting data and values to different formatsImplement single-page applications, using ngRoute to select views and navigationDive into basic and advanced directives for creating reusable componentsWrite an end-to-end test on a live version of your entire applicationUse best practices, guidelines, and tools throughout the development cycle