30-Second Architecture

    

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    "I believe in plenty of optimism and white paint," she declared, "comfortable chairs with lights beside them, open fires on the hearth and flowers wherever they 'belong, ' mirrors and sunshine in all rooms." The rooms that Americans inhabited in the middle of the twentieth century still today owe much to de Wolfe's tastes.

    Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation. From furniture to graphics, it's all here?the work of artists who have shaped and recreated the modern world with a dizzying variety of materials. From the organic to the geometric, from Art Deco, through to Pop and High-Tech, this book contains all the great names - Bernhard, Bertoia, De Stijl, Dieter Rams, Starck, Charles and Ray Eames, to name only a very few. This essential book is a comprehensive journey through the shapes and colours, forms and functions of design history in the 20th century. An A-Z of designers and design schools, which builds into a complete picture of contemporary living.

    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

    A few years later, Dick expanded to a second location. In 1984, Ed bought the two stores from his father. Today DICK’s Sporting Goods is the largest sporting goods retailer in the country with over 800 locations and close to $9 billion in sales. It’s How We Play the Game tells the absorbing story of a complicated founder and an ambitious son—one who transformed a business by making it more than a business, conceiving it as a force for good in the communities it serves. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and Ed was vocal in sounding the alarm about schools’ underfunding not just of sports but of other extracurriculars, which earned DICK’s even more respect. Ed’s toughest business decision came in the wake of yet another school shooting; this one at Marjory Stoneman Douglas High School in Parkland, Florida, in 2018. The senseless loss of life devastated Ed on many levels and he decided to take action. DICK’s became the first major retailer to pull all semi-automatic weapons from its shelves and raise the age of gun purchase to twenty-one. Despite being a gun owner himself who’d grown up around firearms, Ed’s strategy included destroying the $5 million of assault-style-type rifles then in DICK’s inventory. It was a profit-risking policy that would earn the outrage of some—even threats of harm—but turn Ed into a national hero. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is the insightful story of a man who built one of America's most successful companies by following his heart.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!

    It's about living simply – finding the essence of what makes you happy at home and creating spaces that reflect your needs and style. Filled with clever ideas and creative spaces it shows that you don't need a huge budget to create a beautiful home. This is Home provides examples and case studies of places with a global and timeless feel that haven't always been renovated in the traditional sense but are true homes.Featuring eight case studies from Australia, the US and Europe, and nearly 200 color photographs, This is Home will inspire you with beautiful, authentic places you want to be – today.Chapters include:The big picture: how to determine your decorating personality, and what's authentic for you.Starting over: let go of the past and create a home for the person you are today, with a focus on decision-making and the art of editing.Living for now: Work out a budget for your time and money using your values as a guide. Where you can spend and save when it comes to creating lasting interiors.The Art of ingenuity: Think creatively, not expensively, when it comes to making changes at home. Going beyond the usual suspects can help you to create a home that's distinctively yours.The poetry of space: Successful spaces are all about addition and subtraction, positive and negative. How to create balance within a room while reflecting your decorating style.The feel of a home: Create interiors that make you feel, and have an emotional connection. How to introduce decorative elements that make for authentic interiors.Surrounding spaces: Key ideas to consider when creating your place in relation to its environment - from the surrounding landscape to local community.Maintaining the focus: Ways to evolve what's important for you and keep focussed on your aesthetic and lifestyle.Happy renewal: How to keep your home fresh without exhausting or expensive overhauls.Rest and revive: How our homes can function as a place to rest our bodies, rejoice in our relationships and restore our values.

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    Larry Haun is as much a historian and philosopher as he is a 60-year veteran carpenter. Larry's memoir would be equally at home on the bookshelves of home building and architecture enthusiasts as anyone on a spiritual journey."- Brian Pontolilo, Editor, Fine Homebuilding Magazine The unforgettable memoir of a legendary builder. You don't have to be a carpenter to appreciate this fascinating book that Publishers Weekly calls, "a first person timeline of 20th century American residential architecture... combining ...two literary styles: the memoir and the how-to book." A moving story of that place we call home. An early advocate for building lean and green and an avid blogger, Larry Haun tells his unique story in terms of twelve homes - built over the last 100 years. These are homes he knows intimately, drawing the reader in with detailed descriptions and thoughtful observations. "Just like any good carpenter, Haun brings his own artistic flourishes to the job of storytelling.... But where Haun's true personality comes across is when he describes the construction process for the many houses he has lived in and built--from his parent's 1,000-sq. ft. wood-frame house and the adobe and cob structures of the Southwest to the mid-century pre-fabricated and tract houses, and the more recent Habitat for Humanity homes he has donated his time to help erect." Publishers Weekly, 6/13/2011A delight to read. A great gift. This engaging memoir will appeal to anyone who appreciates a well-told story. A Carpenter's Life As Told in Houses explores our love of home - feelings so deeply rooted that they go far beyond wood and plaster and shingles. Share the author's deep connection to the natural world, his yearning for simplicity, and respect for humanity - and see why he believes that less is more.

    Hackett, President and CEO, SteelcaseAn inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration.Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate.Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.

    This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.

    But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional.Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to:Find the best listing prospectsWin over "For Sale by Owner" sellersEarn the seller’s trustWork an unrealistic price down to marketArrange the final agreementAnyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.