Book picks similar to
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A Place of My Own: The Education of an Amateur Builder


Michael Pollan - 1997
    Now Pollan turns his sharp insight to the craft of building, as he recounts the process of designing and constructing a small one-room structure on his rural Connecticut property--a place in which he hoped to read, write and daydream, built with his two own unhandy hands.Invoking the titans of architecture, literature and philosophy, from Vitrivius to Thoreau, from the Chinese masters of feng shui to the revolutionary Frank Lloyd Wright, Pollan brilliantly chronicles a realm of blueprints, joints and trusses as he peers into the ephemeral nature of "houseness" itself. From the spark of an idea to the search for a perfect site to the raising of a ridgepole, Pollan revels in the infinitely detailed, complex process of creating a finished structure. At once superbly written, informative and enormously entertaining, A Place of My Own is for anyone who has ever wondered how the walls around us take shape--and how we might shape them ourselves.A Place of My Own recounts his two-and-a-half-year journey of discovery in an absorbing narrative that deftly weaves the day-to-day work of design and building--from siting to blueprint, from the pouring of foundations to finish carpentry--with reflections on everything form the power of place to shape our lives to the question of what constitutes "real work" in a technological society.A book about craft that is itself beautifully crafted, linking the world of the body and material things with the realm of mind, heart, and spirit, A Place of My Own has received extraordinary praise.

Archetypes in Branding: A Toolkit for Creatives and Strategists


Margaret Hartwell - 2012
    Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.Forge relationships with the myriad stakeholders that affect your business.Empower your team to access their creativity and innovate with integrity.Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Digital Adaptation


Paul Boag - 2014
    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

The Money Code: Improve Your Entire Financial Life Right Now


Joe John Duran - 2013
    Unfortunately, most of us were never taught how to think and communicate about money. The Money Code is a modern tale of one person's journey to uncover the five secrets to living his one best financial life. Through his voyage, you will learn how to:- Prevent bad decisions about money- Identify your Money Mind‚ Fear, Happiness, or Commitment and how it affects every financial decision you make- Use a custom checklist to improve your entire financial life- Clearly discuss decisions about money with the ones you love- Finally take control of your financial life

Slim Aarons: Once Upon A Time


Slim Aarons - 2003
    This volume shows Aarons influential photographs of the international elite in their exclusive playgrounds during the jet-set decades of the 1950s, 60s and 70s.

Innovation as Usual: How to Help Your People Bring Great Ideas to Life


Paddy Miller - 2013
    Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:• Focus beats freedom: Direct people to look only for ideas that matter to the business• Insight comes from the outside: Urge people to connect to new worlds• First ideas are flawed: Challenge people to tweak and reframe their initial ideas• Most ideas are bad ideas: Guide people to select the best ideas and discard the rest• Stealthstorming rules: Help people navigate the politics of innovation• Creativity is a choice: Motivate everyone to persist in the five keystone behaviorsUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace.So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.

You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place


Janelle Shane - 2019
    according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,


Denis Higgins - 1968
    "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in "The Art of Writing Advertising." Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

Between Silence and Light: Spirit in the Architecture of Louis I. Kahn


John Lobell - 1979
    Kahn, whose many buildings include the Salk Institute, the Yale Study Center, and the Exeter Library. He is remembered, however, not only as a master builder, but also as one of the most important and creative thinkers of the twentieth century. For Kahn, the study of architecture was the study of human beings, their highest aspirations and most profound truths. He searched for forms and materials to express the subtlety and grandeur of life. In his buildings we see the realization of his vision: luminous surfaces that evoke a fundamental awe, silent courtyards that speak of the expansiveness and the sanctity of the spirit, monumental columns and graceful arches that embody dignity and strength. Updated with a new preface, this classic work is a major statement on human creativity, showing us Louis Kahn as architect, visionary, and poet.

Irrationally Passionate: My Turnaround from Rebel to Entrepreneur


Jason Kothari - 2020
    A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.

Micro Living: 40 Innovative Tiny Houses Equipped for Full-Time Living, in 400 Square Feet or Less


Derek "Deek" Diedricksen - 2018
    Best-selling author and tiny house enthusiast Derek “Deek” Diedricksen profiles 40 tiny — but practical — houses that are equipped for full-time living, all in 400 square feet or less. Detailed photography and a floor plan for each structure highlight inventive space-saving design features along with the nuts-and-bolts details of heating, cooling, electric, and plumbing systems. The real-life stories of residents impart the pleasures, as well as the challenges, of day-to-day living. With tips on what to consider before you build, along with framing plans for a prototype small cabin, Micro Living is the perfect starter handbook for both dreamers and doers.

Leave Your Mark


Aliza Licht - 2015
    A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. PRAISE FOR LEAVE YOUR MARK AND ALIZA LICHT AKA @DKNY PR GIRL:"I can't think of a better mentor to help get you going at work and in life. Read it, be inspired- then go out and own your passion." – From the foreword by Donna Karan"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Any professional who wants to be powerful, yet accessible, with a voice that is authentic, unique and engaging, should follow her lead.” - Nina Garcia, Creative Director of Marie Claire and Project Runway Judge"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."-Stacy London, TV Personality & Style Expert“Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman and now an awesome author …LEAVE YOUR MARK will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!!" - Kelly Cutrone, New York Times Best Selling Author of IF YOU HAVE TO CRY GO OUTSIDE"Smart, savvy and sophisticated, LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding, will help you make your mark and then leave it!"-Joe Zee, Editor in Chief of Yahoo Style“Sassy, classy, and smart, LEAVE YOUR MARK is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear. –Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of THE ROYAL WE

Indistractable: How to Control Your Attention and Choose Your Life


Nir Eyal - 2019
    Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.  What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"?  International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.  In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.  Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.  Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it  What really drives human behavior and why "time management is pain management"  Why your relationships (and your sex life) depend on you becoming indistractable  How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

Inside the Creative Studio: Inspiration and Ideas for Your Art and Craft Space


Cate Coulacos Prato - 2011
    Learn how to find space in your home, whittle down your stash, and get tips on maximizing your storage and organization. Experts will also show you how to repurpose furniture, recyclables, and vintage items to establish a space with function and personality.Inside the Creative Studio offers imaginative and unique solutions for every lifestyle, regardless of money, time, or space. Artists and crafters of all types—quilters, fiber artists, mixed-media artists, jewelry makers, sewists, painters, and more—share their stories, tips, and images of putting together their customized creative spaces. From spacious oases to cute and compact retreats, each studio offers countless inspirational ideas.With some of the best articles and creative inspiration from Studios magazine, Inside the Creative Studio offers everything you need to know to spend less time making your studio work and more time actually creating.

Designing Disney


John Hench - 2003
    His principles of theme park design, character design, and use of color made him a legendary figure, not only for Disney fans but also for students and aficionados of architecture, engineering, and design.Designing Disney reveals the magic behind John's great discoveries and documents his groundbreaking in several key areas: "Design Philosophy" examines the values, attitudes, aesthetics, and logic that went into the original concepts for Disney theme parks. In "The Art of the Show" and "The Art of Color," Hench reveals the essence of what makes the parks work so well. And in "The Art of Character," he lets the reader in on the how and why of the Disney characters' inherent popularity-their timeless human traits, archetypal shape and gestures that suggest these qualities graphically, and their emotional resonance in our lives.