This simple, enduring design will have you stylishly covered no matter what place, or time, you call home.

    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    This book is devoted to the legendary world of fashion, from its origins in the late nineteenth century to the present. Which social, historical, and cultural developments coalesced to allow fashion to become what it is today? Which designers had especially significant impact on their fashion era with extensive portraits of the ground-breaking fashion icons and countless expressive photographs. The result is a comprehensive portrayal of the rapid development of fashion from the liberation of women from the corset all the way to the minimalist and luxurious, playful and sober, conservative and revolutionary creations of modern designers.

    Introducing students to a variety of established theories of art, he presents the traditional sets of criteria of Realism, Expressionism, and Formalism, which are in turn updated by recent sources of Poststructuralism. Barrett applies each of these theories to challenging works of contemporary art, pointing out the strengths and weaknesses of each mode of interpretation. He encourages students to consider many criteria when evaluating an artwork, to critically examine judgments made by others, and to make informed judgments of their own. Ideal for courses in aesthetics, art theory, art criticism, and the philosophy of art, Why Is That Art? is organized chronologically according to the history of aesthetics. It features sixty-seven illustrations (twenty-six in a full-color insert), discusses a wide range of American and European artists, and includes an exceptional overview of postmodern pluralism. This unique book will provide students with a newfound appreciation for contemporary art, scholarship, and reasoned argumentation, giving them the confidence to join the fascinating discourse on contemporary art.

    This gorgeously photographed lifestyle guide gives readers an insider's tour of the City by the Bay through Victoria Smith's unique lens. Organized by neighborhood, each chapter features enchanting photos of hidden corners, local color, landmarks, and hotspots, revealing why so many people—Victoria included—are falling head over heels for this amazing city. Brimming with original, dreamy photography and packaged as a gorgeous jacketed hardcover, this lovely book makes a perfect gift for photography fans, San Francisco dwellers, visitors to the city, or anyone who has left their heart in San Francisco.

    Going far beyond standard notions of developing an abstract "style" or particular "look," Creating Abstract Art unleashes the numerous possibilities that abound in your creative subconscious. Familiar obstacles such as "I don't know what to paint" or "How do I know if this is good?" are easily set aside as you explore fun exercises such as connecting dots, automatic drawing, shadow hunting, working with haiku poetry paintings and much more. So turn off the noise in your head, follow your own instincts and delight in what emerges! 40 exercises exploring original ideas and inventive techniques for making abstract art. Projects can be done in any order and with nearly any materials--start working right away on any project that grabs your attention! 50 contemporary artists share diverse work and viewpoints on the process of working abstractly. Write your own artistic license and start Creating Abstract Art your way, today!

    Charting the glorious decade that spans Halo: Combat Evolved to Halo: Reach, Halo: The Great Journey is a lavish and spectacular review of ten years of groundbreaking game art brought together in one place as never before. Halo: The Great Journey is the ultimate gallery of the Halo universe - from characters to weapons and much more; with sketches and concept art by acclaimed artists such as Ashley Wood, the detailed interiors and sweeping landscapes of Alex Chu, and Frank Capezzuto's breathtaking spacescapes. In addition there is art from Halo: Legends - the anime DVD - book covers, comic pages, marketing images and more; plus an introduction from "the face of Halo," Frank O'Connor. A celebration of visual splendor - from the Spartans themselves to the breathtaking vistas of dawn breaking on an alien world - Halo: The Great Journey is dramatic, grandiose and utterly awesome.

    Alternating between the present and the past, Yamanaka depicts Sonia's difficult childhood, her addictions to drugs and alcohol, and her string of bad lovers. As she tries to gain control of her life, she is haunted by the ghosts of three children she never had. A work of raw energy and searing honesty, Father of the Four Passages is an extraordinary testament to the redemptive power of love.

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    "Fashion Now 2" is illustrated with the very best fashion photography and styling, extracted from the archives of the magazine that celebrates its 25th anniversary in 2008.

    Spanning a period of forty years, David Lynch's widely respected films and television series include "Eraserhead, The Elephant Man, Blue Velvet, Twin Peaks, Lost Highway," and "Mulholland Drive," However, his prolific visual art production, which began even before his films, has rarely been seen. This catalogue of his artistic output, published on the occasion of a large-scale exhibition at the Fondation Cartier in Paris, covers a wide variety of disciplines: painting, photography, drawings, sculpture, furniture, music, and "moving pictures." His art echoes his films in theme and aesthetic, yet offers viewers a fresh and more intimate glimpse into his singular universe. The book also contains several essays that analyze his artworks, as well as a conversation with Lynch, interviewed within the context of the show. 469 illustrations in color.

    Ten seasons into its run comes the official guide behind the scenes of a television and fashion landmark. In this book, fully illustrated with hundreds of photos, fans will learn how the show began and developed over the years, relive the highlights of seasons past, and learn what their favorite designers are doing today. The book will feature commentary from Heidi Klum throughout, as well as interviews with the people behind the scenes, top designers of ten seasons, and stars of the show: workroom mentor Tim Gunn and judges Heidi Klum, Nina Garcia, and Michael Kors. This is the ultimate source for all things "Project Runway."

    

    Most books on this subject describe educational and behavioural therapies, but autism is a medical disease, not a psychological disorder. This groundbreaking books shows that the disease can be treated by reducing the neurological inflammation that is part of the disease process, rather than simply masking the symptoms with drugs like Ritalin and Prozac. The authors have seen autistic behaviours improve dramatically or disappear completely with appropriate medical treatment. The book reviews the medical literature regarding the biological nature of the disease, including the potential connection between vaccines and autism. angry at the rise in this disease and the way it is treated. It is the only book on this subject written by an MD who is also the parent of an autistic child. In 2001, the second son of Jepson was diagnosed with autism. treatment options and found that the medical community knew very little about the cause, the treatment, or the prognosis of this disease. After a year of research, the couple established the non-profit Children's Biomedical Center of Utah. There autistic children could receive the most up-to-date care available. From 2002-2005, Dr Jepson treated hundreds of children on the autism spectrum and the clinic raised awareness throughout the intermountain West concerning issues related to autism and other childhood developmental disorders. join the team at Thoughtful House Center for Children, a multidisciplinary clinic dedicated to caring for children with autism and related conditions. The Thoughtful House is designed to integrate biomedical, gastrointestinal, and educational intervention into a coordinated effort, and to use this model to perform clinical research. It officially opened January 1st, 2006, and Dr Jepson is now its Medical Director.

    From his unique childhood growing up with a gay father and a domineering mother to his tragically early death in 2007 after battling the NHS for a drug that could prolong his life, David Nolan investigates the lives and times of the man they called "Mr. Manchester." Drawing on nearly 50 interviews with musicians, DJs, writers, actors, family, and friends—including Wilson's partner of 17 years Yvette Livesey, You're Entitled To An Opinion . . . paints a picture of a unique, driven, and chaotic man whose inspiration and influence is still being felt today across the worlds of music and television.