Book picks similar to
Idea Industry: How to Crack the Advertising Career Code by Brett Robbs
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The Wilding of America: Money, Mayhem, and the New American Dream
Charles Derber - 1996
The American Dream champions individualism. But at what price? In this timely revision of The Wilding of America, Charles Derber chronicles the latest incidents of "wilding" - extreme acts of self-interested violence and greed - that signal an eroding of the moral landscape of American society. Despite this ever-increasing emphasis on individualism in America, Derber offers a communitarian alternative that is as inspiring as it is instructive.
Career Superpowers: Succeeding on Purpose
James A. Whittaker - 2014
Take away the pedigreed and the prodigies—you know the people who are going to succeed no matter what—and the brown-nosers and right-time-right-place lottery winners and who do you have left? The people who succeeded on purpose. Study these folks carefully and you’ll find common themes around their path to the top. This book exposes the career strategies of the ultra-successful and analyzes them in detail. You’ll learn about personal strategies for identifying high-payoff activities and gain insight into being more effective as an individual contributor, manager and leader. You will learn how to identify and interact with the right set of career mentors and role models. Being successful doesn’t have to be an accident. Read this book and learn how to succeed on purpose.
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Nicholas Kusmich - 2017
The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.
Yuli Ziv - 2011
You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
Be the Better Broker, Volume 1: Become A Top Producer: A Study of Mortgage Agents, Originators and Loan Officers
Dustan Woodhouse - 2015
This volume (1) focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit. This book is about putting you on a path to success prior even to being licensed. Loaded with specific actions to take today, actions that will improve your value to clients and employers alike. Are you ready to Be the Better Broker?
Welcome To Advertising! Now, Get Lost
Omkar Sane - 2009
Richly illustrated in pop art, and littered with absurd situations - which the author assures us are completely true - Welcome to Advertising! Now, Get Lost has prompted at least one ad guru to regret that he hadn't written it himself.
100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)
Andy Maslen - 2011
Mastering Minimalism: Eight Steps To A Life Of Less Stuff And More Freedom
Emily Josephine - 2017
This book will help make the journey of learning how to be a minimalist much less difficult – even enjoyable – for you. Wannabe minimalists often have not only hundreds, if not thousands, of material goods to declutter, but also a plethora of mainstream mindsets that make navigating their way toward voluntary simplicity a rough and rocky path. I wrote this book to ease that navigation process for newbies. I also wrote it to help intermediate Minimalists who want to dive deeper into the journey, to overcome the obstacles that are holding them back. The steps and tips are those that my husband and I used to begin the journey toward Minimalism, and the ones we continue to use to remain on the path. The book begins by briefly addressing what Minimalism truly is (as opposed to what religious minimalist gurus have made many people think it is). It continues by explaining the benefits of becoming a minimalist. The rest of the book, the bulk of it, describes the steps you need to take in order to master Minimalism; that is, to overcome the insidious materialistic mindset of the modern age and to integrate the philosophy into your soul so completely that it becomes as easy as breathing. The first step toward simple living is one you likely won’t hear about in any other book on the subject. Then, you will be asked to consider two major paradigm shifts that will completely change the way you look at material goods. The remaining steps are more practical and hands-on, enabling you to take instant action on your desire to join the minimalist movement. If you are looking at becoming a minimalist, or you have already begun moving toward it but need some encouragement to “fight the good fight,” read this book. It will help.
No-Fail Habits
Michael Hyatt - 2020
Our work follows us home, even on weekends and vacations.The result is stress, burnout, and strained relationships. Ironically, burning the candle at both ends makes work quality suffer too.Days full of busyness, where you go to bed wondering where all the time went and why so little got done, is primarily the product of habit. One action triggering another that fills every moment of the day, crowding out anything that's not an emergency.It's automated overwork. And when a person succumbs to the stress and leaves for greener pastures, this “burnout pattern” follows them around from one job to the next.But there's good news . . .Self-automation can become your advantage as well.And it's all laid out in the newest book from Michael Hyatt & Company, No-Fail Habits.No-Fail Habits reveals how you can permanently drop habits that don't serve you.You'll also discover how to identify negative triggers and replace them with actions, habits, and rituals that free your time and give you the mental space for deep work—the fertile soil of accomplishment.No-Fail Habits is the blueprint for leveraging habits to build a life of success at work and in your personal life. No-Fail Habits will help you achieve more than you ever thought possible.
Routine Machine: How successful people improve their morning routine, daily habits and guarantee themselves results
John Lamerton - 2019
This book will show you how you can follow a simple, everyday plan to achieve your goals without requiring superhuman effort or natural-born talent. IN THIS BOOK YOU WILL LEARN: ● How to cure an “incurable” disease using just a book ● How one sheet of paper 10x’ed John’s business ● Why John is building a £25million snowball ● Why morning routines don’t need to start at 5 am ● The ONE routine that makes everything else easier ● How ‘90s TV show Gladiators can cure your procrastination ● Why John goes dog walking with Arnold Schwarzenegger ● How Anneka Rice can help you grow your business ● How staring at a wall earns you gold medals ● What Mr Bull from Peppa Pig can teach you about personal development ● Plus insights from hundreds of other Routine Machines, including Rik Mayall, Warren Buffett, Sir Richard Branson, Hulk Hogan, John Lennon, Sir Paul McCartney, Stephen King, Terry Pratchett, Sir Bradley Wiggins, and the 1993/94 Plymouth Argyle squad. JOHN LAMERTON is a self-styled “lazy” entrepreneur and investor, and the “King of Routine”. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, he now mentors fellow ambitious lifestyle business owners; showing them how to design their businesses around the lifestyle they truly desire.
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
Matthew Paulson - 2015
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
Summary: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Elizabeth Keen - 2017
If you’re looking for the original book, search this link http://amzn.to/2uzu0Xl) Charles Bukowski was a popular author and poet, but his rise to fame was difficult. He was a drunk and he was crude. He was middle-aged by the time someone published one of his novels. However, fame did not change Bukowski. He continued to live the drunken life of a loser. His writing was popular because it was honest. In the end, Charles Bukowski became famous because he didn’t care what other people thought of him.Our culture defines success by how much stuff we have. The more we have, the better life we must lead. The problem is that society tells us what we need by reminding us what we lack. We become dissatisfied with our current situation, and strive to get whatever is bigger and better. While this is a good strategy if you’re a business, as a consumer it causes us to never be content with what we have.Advertisements tell us to give a fuck about everything, because it’s good for their businesses. The author urges us to give a fuck about only the important things in life...
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Designers Don't Read
Austin Howe - 2009
He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents
Kate Harper - 2011
Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.