1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    As mobsters and accountants battled for the soul of the last American frontier town, Las Vegas had endless possibilities—if you didn’t mind high stakes and stiff odds. Sarno invented the modern Las Vegas casino, but he was part of a dying breed—a back-pocket entrepreneur who’d parlayed a jones for action and a few Teamster loans into a life as a Vegas casino owner.For all of his accomplishments, his empire didn’t last. Sarno sold out of Caesars Palace shortly after it opened—partially to get away from the bookies and gangsters who’d taken over the casino—and he was forced to relinquish control of Circus Circus when the federal government indicted him on charges of offering the largest bribe in IRS history—a bribe he freely admitted paying, on the advice of his attorney, Oscar Goodman. Though he ultimately walked out of court a free man, he never got Circus back. And though he guessed the formula that would open up Las Vegas to millions in the 1990s with the design of the Grandissimo, but he wasn’t able to secure the financing for the casino, and when he died in 1984, it remained only a frustrating dream.Sarno's casinos--and his ideas about how to build casinos--created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures. And that remains the template for Las Vegas today.Grandissimo is the story of how Jay Sarno won and lost his casino empire, inventing modern Las Vegas along the way.In Grandissimo, you'll learn Jay's fascinating story, and also plenty of things you never knew about Las Vegas, including:- the true story about how Jimmy Hoffa's Teamsters Union first started funding Sarno projects-how Steve Wynn ended up answering the telephone in Hoffa's suite on the second day Caesars Palace was open- how Sarno, represented by Oscar Goodman, beat a seemingly-airtight case against him when he was accused of offering the largest bribe in IRS history to an undercover agent- how Sarno's unbuilt Grandissimo became the template for the 1990s "mega-resort" era in Las VegasFrom start to finish, it's the story of the man who inspired modern Las Vegas.

    There were no roads, no cars and no telephones. The tiny village that nestled among the rocky hills of Newfoundland's desolate southern coast had existed for generations with ancient customs and patterns of speech that still endured-while the modern world waited impatiently in the wings. Drawing on a wealth of first-hand experience-the Mowats lived in the outport community for five years-Claire Mowat has written a fictional memoir that beautifully recreates an almost vanished world. A world where life revolved tightly around the home and neighbours watched over one another. A world where one's kitchen was open to anyone who might drop in, day or night. A world that Claire Mowat grew to love.

    Here is Mowat's memoirs of his service in World War II, his letters to and from his father, and his bizarre tale of steering German war materials back home to Canada. Photographs.

    Monty fell hard for her and, despite strong family opposition on both sides, they would marry.Valerie was keen to have a large brood and, though her pregnancies were difficult, she gave birth to four children. But they were not enough and in 1947 she adopted the first of three more children who were designated to be playmates for her own. It was a social experiment that would end in tears, as would the fortunes of the iconic company, destroyed by the glue that once bound it together - family.Rocky Road is the story of this chocaholic clan and the creative and eccentric woman who dominated it. Behind the irresistible sweetness of Darrell Lea lay a family who made bitter sacrifices to succeed in the candy business.

    The Asylum is a stunning exposé by a seasoned Wall Street journalist that once and for all reveals the truth behind America’s oil addiction in all its unscripted and dysfunctional glory.In the tradition of Too Big to Fail and Liar’s Poker, author Leah McGrath Goodman tells the amazing-but-true story of a band of struggling, hardscrabble traders who, after enduring decades of scorn from New York’s stuffy financial establishment, overcame more than a century of failure, infighting, and brinksmanship to build the world’s reigning oil empire—entirely by accident.

    

    A must-read as we head into the 2019 federal election.Canadians are becoming increasingly skeptical about their chameleon prime minister. When he entered politics, Justin Trudeau came across as a person with no fixed principles. Now, he presents himself as a conviction politician. What motivated his metamorphosis--belief or opportunism?Either way, in 2019's election he will be judged on results--results that have so far been disappointing for many, even those in his own party. From the ballooning deficit to the Trans Mountain purchase to the fallout of his disastrous trip to India to the unpopular implementation of a carbon tax, Justin Trudeau has presided over his share of controversy. Most damaging, his egregious missteps during the SNC-Lavalin scandal and the subsequent resignation of two top ministers, his principal secretary, and the clerk of the Privy Council have raised serious questions about Trudeau's integrity.As a political columnist for the National Post since 2003and Ottawa bureau chief for Postmedia for the past three years, John Ivison has watched Trudeau evolve as a politician and leader, a fascinating transition that has not been fully captured by any writer. Trudeau traces the complexities of the man himself, now barely visible beneath the talking points, virtue signalling, and polished trappings of office. Ivison concludes that while Trudeau led a moribund Liberal Party to victory in the 2015 election, the shine of his leadership has been worn off by a series of self-inflicted wounds, broken promises, and rookie mistakes.One of the central contentions of Trudeau is already apparent: the prime minister's greatest strengths are also his greatest weaknesses; the famous name, high-handedness, and impulsiveness are as liable to hurl him from office as they were to get him there in the first place.With unprecedented access and insight, John Ivison takes us inside one of the most contentious first terms of any prime minister in our history.

    These unwitting Jewish women were procured for the thousands of new European immigrants who came to establish these colonies. The import of these women left a legacy in each of these countries: the rise of anti–Semitism.Bodies and Souls brings to light a dark, untold chapter in Jewish history – a topic previously hidden because of the extreme shame surrounding it. From the end of the 1860s until the beginning of WWII, thousands of young, impoverished Jewish women were sold into slavery by a notorious criminal gang of Jewish mobsters, the Zwi Migdal. By the turn of the 19th century the Zwi Migdal had established their headquarters in Buenos Aires. However, it was in Rio de Janeiro that The Society of Truth was created.The most shameful part of all of this was how the women were treated by the Jewish community. A group of these women banded together to form The Society of Truth. They stood up against the dogma that said they were impure. Herein lies the irony: this group, cast aside by their community, went on to form a new society for themselves, a society of love, honour to God and faith in each other.

    He’s won the respect of his opponents for his political skill, and the trust and admiration of observers for his unwavering conviction and proven integrity. His personal story, how he rose from modest beginnings in a hard-working family to the threshold of forming government, is less well known.Now, in this fascinating autobiography, we discover the man behind the headlines, who he is, how he thinks, and how he comes by the values that shaped his character. Learn about his vision to empower Canadians to build a more prosperous, hopeful country, to reduce disparities, to protect our rights and freedoms, and to preserve our land and waters for future generations.

    Napoleon himself, expiring at 51 after a lifetime of robust health, suspected otherwise and ordered a thorough autopsy. His suspicions were well founded. So clever was the crime, however, that until recent developments in forensic science, it was impossible to prove a case of murder, let alone name the killer. Now, the authors of The Murder of Napoleon assert, it has been done-by a brilliant man whose 20-year inquest, a feat of detection, has produced one of history's greatest surprises. "Sensational...as gripping as a detective novel yet scrupulously observant of historical fact" (Publishers Weekly) Author Biography: David Hapgood was an editor and writer for The New York Times. He is author or co-author of The Murder of Napoleon, The Screwing of the Average Man, Monte Cassino, and Africa from Independence to Tomorrow. He is a graduate of Swarthmore College and lives in New York City.

    He returned some 20 years later with a wife, four children and the internationally renowned tour company - Contiki Holidays.Written by the founder of Contiki, Only Two Seats Left is the incredible story of how a simple idea with a starting capital of just 25 pounds became a worldwide travel company with an internationally recognised iconic' brand name. To date over two million young people have had the Contiki Challenge.Only Two Seats Left is one of Australasia's great untold business success stories. A touching blend of autobiography, business insight and travel tale all rolled into one book readers won't want to put down.Discover the raw realities of John's journey of difficulties, failures and his most valuable secrets to successful entrepreneurship.In this altogether inspiring narrative, Only Two Seats Left encompasses entrepreneurship, leadership, risk taking, team work, branding, competition and surviving tough times John's personal journey creates a thoroughly entertaining read for anyone who's ever dreamt of taking a risk with that first bold step to venture into the unknown.

    Marie-Joseph Angélique, a twenty-nine-year-old slave, was arrested, tried, and found guilty of starting the blaze that consumed forty-six buildings. Suspecting that she had not acted alone and angered that she had maintained her innocence, Angélique's condemners tortured her after the trial. She confessed but named no accomplices. Before Angélique was hanged, she was paraded through the city. Afterward, her corpse was burned. Angélique, who had been born in Portugal, faded into the shadows of Canadian history, vaguely remembered as the alleged arsonist behind an early catastrophic fire.The result of fifteen years of research, The Hanging of Angélique vividly tells the story of this strong-willed woman. Afua Cooper draws on extensive trial records that offer, in Angélique's own words, a detailed portrait of her life and a sense of what slavery was like in Canada at the time. Predating other first-person accounts by more than forty years, these records constitute what is arguably the oldest slave narrative in the New World.Cooper sheds new light on the largely misunderstood or ignored history of slavery in Canada. She refutes the myth that Canada was a haven at the end of the Underground Railroad. Cooper also provides a context for Canada in the larger picture of transatlantic slavery while re-creating the tragic life of one woman who refused to accept bondage.

    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News