"Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

     A new home can be a happy ending. Or a fresh start. Or a hiding place... Kate Jones is running away. She has left her old life behind, changing both her own name and her daughter’s. No-one must ever connect Kate with the mistake that destroyed her life. Starting afresh on Parkview Road – a brand new street full of newly built houses – Kate looks at the other women on the street with envy. They seem to have it all: Gisela with her busy life, full house and successful children, Sally with her exciting spontaneous marriage, her glamorous holidays, her high-flying career. The pictures that Kate's new friends post online confirm their seemingly perfect existence, whilst Kate hides from the world at all costs. Until one day, everything changes. Kate is called to the scene of a devastating accident, which is about to test everything the women thought they knew about each other, and themselves. From the bestselling author of The Silent Wife, The Woman I Was Before is a book about the things we hide from those closest to us – and the terrible consequences that keeping those secrets can have. Perfect for fans of Jodi Picoult, Liane Moriarty and Diane Chamberlain.

    Creativity For Sale is the story of how Jason took a crazy idea (IWearYourShirt) and turned it into social media marketing empire that generated over $1M in revenue in just a few short years. Whether you work at a 9-5 desk job, currently own your own business, or are an aspiring creative entrepreneur, this book will serve as a practical guide to helping you make money doing what you love. Jason shares his exact strategies, tips, tricks, and processes that have helped him create profitable businesses that get noticed by the likes of The Today Show, CNBC, Wall Street Journal, The New York Times, and many more media outlets. In Creativity For Sale, Jason shares stories of realigning his values and goals in life to become happier, healthier, and more focused. The world of online marketing and social media are noisy and crowded, this book will help you learn how to stand out from the crowd.

    You’re a busy person with stuff to do. You want the Bible, only funnier. And shorter. Enter The Twible, which brings you every chapter as tweeted in 140 characters or less, from Genesis to Revelation!Find out what the Bible says you’re supposed to do if a friend starts worshiping another god, your child disrespects you in public, or you break the Sabbath. (The answers to those dilemmas are to stone your friend, stone your child, and stone yourself. In that order.) Learn where Paul swears in the New Testament, and why Jeremiah could benefit from antidepressants. Inside The Twible you’ll find:• A tweet for each of the 1,189 chapters of the Bible• A summary of every book of the Bible in seven words or less• Dozens of informative sidebars (print edition only)• More than 50 original cartoons • A glossary telling you who’s who in the Bible• UnicornsFrom start to finish, The Twible brings the Bible to wonderful, wicked, weird life.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

    This practical book takes experienced web developers through the new discipline of frontend architecture, including the latest tools, standards, and best practices that have elevated frontend web development to an entirely new level.Using real-world examples, case studies, and practical tips and tricks throughout, author Micah Godbolt introduces you to the four pillars of frontend architecture. He also provides compelling arguments for developers who want to embrace the mantle of frontend architect and fight to make it a first-class citizen in their next project.The four pillars include:Code: how to approach the HTML, CSS, and JavaScript of a design systemProcess: tools and processes for creating an efficient and error-proof workflowTesting: creating a stable foundation on which to build your siteDocumentation: tools for writing documentation while the work is in progress

    broke my heart. Five years later and the cocky, handsome as hell, arrogant ass comes strolling back into my life with one thing on his mind: claiming me as his all over again. It was hard enough having my heart broken once, but could I handle having it happen again? I'm weak for the man, and his lick worthy ab's I know it. I'm just not sure he's worth the heartache all over again, but we will soon find out... WARNING: This is book two in the Mr. Series. Each book can be read as a standalone and contains a happily ever after that is sure to please. Instalove, surprise babies, forbidden romance, and all things smut are the theme here so if you don’t like your reads sizzling hot, and fast as hell then this book probably isn’t for you.

    Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

    But now she is about to graduate from college. Knowing her crazy years are about to be left behind her, she decides to attend one last frat party, but while there, she makes the devastating decision to drink and drive, ending her life. For Harrison, this is devastating, as one would imagine. Not only has he lost the only family he has, but he feels like it is his fault for having been too permissive of a parent. And Caroline, her best friend, is left with some survivor’s guilt of her own, having declined Sarah’s invitation to the party. Having grown up with Sarah, she knew her father, but it has been years since the two of them have seen each other. And now, with Caroline all grown up and the two of them sharing their grief, there seems to be a magnetism between them. But can love arise out of such a situation? Or are they really just two people working out their grief together? Best Friend's Daddy is an 80,000 word single dad standalone romance. No cheating and has a HEA. For a limited time it has 4 bonus books included.

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    As a new media triple threat -- YouTuber, keynote speaker and author -- she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.A collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. This complete guide will show you how to:overcome the 3 major fears that hold many people back from making videoscreate your most engaging vlog every time with the Authority Video Formulaachieve your on-camera talent (and no, you don't need to be a natural!)leverage the "secret" to video success that creates fans for lifeand much more!

    Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites. Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface. Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.

    When the struggling writer was asked to take over the unpaid, anonymous position of advice columnist, Strayed used empathy and her personal experiences to help those seeking guidance for obstacles both large and small. Tiny Beautiful Things is a play about reaching when you’re stuck, healing when you’re broken, and finding the courage to take on the questions which have no answers.