United Breaks Guitars: The Power of One Voice in the Age of Social Media


Dave Carroll - 2012
    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

Why Are All the Good Teachers Crazy?


Frank Stepnowski - 2009
    With equal parts humanity, insanity, and profanity, Frank Stepnowski, a twenty year veteran of the academic wars, offers unique insight into a world everybody knows about but very few understand. "Step" as he was re-christened by his students, pulls no punches in the classroom, and takes no prisoners in his writing debut. The title, which comes from a line that the author heard many times throughout his career, is both a confession and a confirmation. "I wanted a book," he explains, "that would make people laugh out loud but also open their eyes to just how insane the teaching profession can get. With that in mind, the book is a riotous success, providing searing insight into the classroom and giving an iconoclastic voice to a profession that often goes unheard. Why Are All the Good teachers Crazy? is a wake up call for some, a rallying cry for others, and an invitation to laugh and learn for everyone.Based on actual events, the vivid imagery, colorful characters, and incendiary dialogue of this nuclear powered novel will take readers on a roller coaster ride that they will be talking about long after the ride is over.

Life Is Yours to Win: Lessons Forged from the Purpose, Passion, and Magic of Baseball


Augie Garrido - 2011
    He is also the winner of more National Coach of the Year awards than any other college coach. Garrido’s former teams at Cal State Fullerton and, more recently, at the University of Texas together have compiled a total of five College World Series championships under his leadership. But despite his unmatched record as a winner, Coach Garrido is not a win-at-all-costs coach. He teaches his players to focus on developing character, being good teammates, mastering all facets of the game, and playing with joy in the moment rather than focusing on the scoreboard. Augie teaches that the challenges faced in the batter’s box or on the pitcher’s mound are universal—and that the lessons learned on the diamond are applicable off the field, too. Life Is Yours to Win follows the coach’s journey of self-discovery and his evolution from being driven by fear to being motivated by passion. His unique and compelling book offers this revered leader’s philosophy on life and his thoughtful approach to helping young men understand both who they are and how they can be successful in their work, their relationships, and their communities. Every individual will find advice worth following including: •BE A PLAYER, NOT A PROSPECT—If you want to be considered a star in your field, whatever that may be, you need to be fully engaged. Augie once had his Labrador retriever demonstrate the joy of play to a team that needed a reminder of why they loved baseball as children. •STEP UP, SUPERMAN—Augie stages a costumed Superhero Scrimmage each Halloween to remind his players that their inner superhero is just waiting for the perfect moment when preparation meets opportunity, potential is fulfilled, and destiny is realized. •THE FEARLESS FIELD—To be successful in the often cruel game of baseball, players must master fear and other emotions so they are energized rather than paralyzed. Augie once rented a hearse and placed a casket on the pitcher’s mound to help a slumping Cal State Fullerton team bury their fears and put losses behind them. •BUDDHA AT BAT—Bunting and other “small ball” skills are not as glorified as home runs and big plays, but Coach Garrido’s teams are known for putting players in scoring position and winning games by following a Zen-like philosophy of claiming small victories during each at bat, in each inning that add up to winning records. Augie’s coaching methods are unconventional, but his creativity and wry humor provide masterful life lessons. His insights will help you both on and off the field by providing fresh approaches to conquering fears, living with joy and passion in each moment, establishing personal principles, and appreciating the value of both losing and winning. This is a book by a beloved college coach but it is packed with Major League insights and anecdotes featuring many of baseball’s greatest players and most inspiring spirits. Life Is Yours to Win will appeal to anyone who appreciates the wisdom of a proven winner in sports and in life.

365 Days of Happiness: Because happiness is a piece of cake!


Jacqueline Pirtle - 2018
    Showing that you can put in work to change your life while having fun, the practices are full of whimsy and delight. Jacqueline decided to spend every day of 2017 devoted to her own happiness. She wrote every single day about the things she does to honor her joy, and used these writings to create this 365 day step-by-step guide, so she could teach you how to shift to BE and live in a “high for life” frequency of happiness too—no matter where you are at in your life right now. She started writing these for herself, but has a little sneaky intent to touch your heart every day and initiate new learning, understanding, knowledge, and wisdom for you to get closer to your true, authentic happy self. Through light, bubbly, cheerful passages, each day teaches you to find happiness, use those sour lemons, and shift yourself into a “high for life” frequency where you can reach happiness anywhere at any time.

Steinhoff inside SA's biggest corporate crash


James-Brent Styan - 2018
    24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears


Meera Kothand - 2020
    It takes several years for that—more than a book and a couple of days of reading can promise.  But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education! Here’s a snapshot of what’s packed into this how-to guide: Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises! The 2M (+1) strategy to help you hit your first $1K blogging. How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers. The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include. Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!) 3 MUST-ANSWER questions that will shape your blog’s journey. How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.) AND MORE! Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet? Then scroll to the top and click or tap “Buy Now.”

Brandingpays


Karen Kang - 2013
    The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand.

UnSelling: Sell Less ... To Win More


Peter Bourke - 2011
    The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look (and act) like a hammer looking for a nail – where any nail will do. In reality, the more you sell, the less you win.This is entirely counter-intuitive to the average sales person, mostly because we are taught from the first day of sales training that the key to success is great sales techniques. You can find thousands of books on the art and science of selling – techniques, tricks, even scripts to “sell” the prospect. Our corporate sales training classes always insisted that sales is about understanding the prospect’s needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution – right? Not so fast! The problem: most prospects don’t want to be sold. This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say, “Jump,” we say, “How high?”) to collaborative and does so by having the seller resist the temptation to “sell” (or tell). UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving. The better we understand the client’s problem, the less we have to sell (if at all). This eBook will outline an approach to control and win the most complex deals that includes:• Qualifying new clients that requires no “selling” – period!• Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe• Contrasting the difference between traditional selling and this unique approach to UnSelling• And understanding what to say and how to say itYour sales people and leaders will never “sell” the same way again – and will win more as a result.

Lost Wisdom of the Swastika


Ajay Chaturvedi - 2015
    Following an enormous personal tragedy, he sets out on an introspective journey to the Himalayas. He is questioning the purpose of life when he comes across a mysterious 110-years old man. Thereby starts a journey of learning, unlearning and un raveling the secrets of ancient Indian wisdom that teach you how to live a blessed life. Among them, is the quest to find the inner swastika -one that holds the truth of the physical, the metaphysical and beyond. WRITTEN AS A WORK OF FICTION BUT BASED ON A TRUE ACCOUNT, THIS IS AN ENGAGING STORY OF A MAN TRYING TO FIND HIMSELF

Stick Together: A Simple Lesson to Build a Stronger Team


Jon Gordon - 2021
    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.

Diagnostics of Karma


S.N. Lazarev - 1995
    The books were featured on Russian and Ukrainian TV via interviews with their author.

I’m Already Professionally Developed: Straight from the Teacher’s Desk


Eddie B. - 2019
    But the culture, the work, the bureaucracy, and the stress wore him out.He walked a thin line between inspiration and despair. Each new school year, he’d give his relationship with academia another try, rolling the dice and praying to avoid a breakup.Things improved when he started coping with his struggles by engaging with them through comedy, joining the Teachers Only Comedy Tour. He went from performing on local stages in Houston in front of a few dozen people to telling jokes in major arenas and theaters across the country.From Charlotte to New York City, Dallas to Biloxi, Baton Rouge to Seattle, Montgomery to Denver, and countless other cities across America, tens of thousands of supportive fans have welcomed him with open arms, loud cheers, and contagious laughter.Join the author as he shares the struggles of what it means to be a teacher and celebrates the significance of mentoring, educating, and encouraging students.

Silver Lining


Elizabeth Beisel - 2020
    When Elizabeth Beisel watched the Olympics on television for the first time, she was seven years old in her parents’ living room. She decided right then and there she would compete at the Olympic Games one day. Eight years later, she made her first of three Olympic Teams as a fifteen-year-old. Despite her huge success in the sport, Elizabeth struggled with doubts, failures, and injuries throughout her entire swimming career. In Silver Lining, she he gives a compelling look inside the pressures that come with being an Olympian, and how she mentally conquered the stress of competing at the highest level for over a decade. From a small-town girl with a dream, to winning Olympic medals, Elizabeth gives you a glimpse inside her life as you’ve never seen it before. She is relatable, open, and honest, and her storytelling in Silver Lining> will leave you feeling emotional and inspired to pursue your own dreams, no matter who you are.  Reviews “Silver Lining is a story of amazing perseverance of one of the greatest leaders in our sports history.” – Rowdy Gaines “You will be inspired, and also discover why Elizabeth is one of the most respected athletes to grace a pool deck for Team USA.” – Katie Ledecky “Elizabeth wonderfully captures what it means to be an elite athlete. Silver Lining shows how perseverance, dedication, and a support team can help one overcome life’s biggest obstacles.” – Caeleb Dressel About the Author Elizabeth Beisel is a three-time Olympic swimmer and two-time Olympic medalist for the United States of America. Visit her at www.elizabethbeisel.com.

Educated / Education of an Idealist


Tara Westover
    She hadn't been registered for a birth certificate. She had no school records because she'd never set foot in a classroom, and no medical records because her father didn't believe in hospitals. The Education of an Idealist: The Education of an Idealist combines powerful storytelling, vividly drawn characters and deep political insight. It traces Power's journey from childhood growing up in a pub in Ireland to war correspondent to presidential Cabinet official. In 2005, her critiques of US foreign policy caught the eye of newly elected Senator Barack Obama, who invited her to work with him on Capitol Hill and then on his presidential campaign.

Election Notebook: The Inside Story Of The Battle Over Britain’s Future And My Personal Battle To Report It


Nick Robinson - 2015
    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.