B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    To truly know God, this must become our life’s driving desire as well… our Soul Obsession. And when we fall obediently in step with God, we’ll see Him perform miracles through us to rescue people and give them new life.In his powerful new book, internationally known author Nicky Cruz shares powerful personal stories of faithful obedience, even in the midst of difficult circumstances–including the amazing story of his mother’s deathbed conversion and healing. You, too, can move past doubts, understand both the natural and supernatural worlds, and develop a faith that can move any mountain, no matter how high or wide or difficult.“Do we truly understand the power we have at our fingertips? Do we grasp the significance of the message that we bring to a lost world? Do we comprehend how easily evil can be beaten and revoked by simply opening ourselves up to the moving of the Holy Spirit among us? Do we know what God is capable of doing among us?“If you want to change the world, begin by letting God change you. By letting the passion of Jesus become your passion. By letting the Holy Spirit be your only guide and mentor, every step, every minute of the day. By allowing God to set your heart on fire with a Soul Obsession!”–Nicky Cruz

    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    He has cult status and commands a respect that few, even in the violent world he moves in, can equal. To him, violence is simply an accepted part of his profession. He doesn't exaggerate it, he can't excuse it and he refuses to apologize for it. His name may mean nothing to you—he's no actor, no showman, no wannabe celebrity. He does, however, live by a merciless code, and though he may not have cloven hooves and a tail, if he goes after someone, all hell comes with him.

    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    Millions more read his weekly newspaper column. Why? Because Rooney tells it like it is. But Rooney fans have never seen him quite like this. Andy Rooney is plain frustrated by what's going on in America and the world. Why can't Americans--let alone our president--speak English anymore? How do we expect to fight a terrorist enemy that we can't even locate? And when did capitalism go so terribly wrong? This book isn't all heady stuff, though. Readers will also get the familiar--and hysterical--Rooney gripes about everyday foibles, such as the impossibility of physically locating your driver's registration, of purchasing a genuinely healthy breakfast cereal, or of enjoying a college reunion--unless everyone ends up in their nighties, that is. PublicAffairs is pleased to present its fifth collaboration with Andy Rooney. Loyal Rooney fans and anyone who enjoys a good laugh at life's absurdities will be thrilled to add it to the bookshelf during the holidays.

    New Japan Pro Wrestling is the country's most recognisable brand. It attracts scores of fans to annual Tokyo Dome shows, has made household names of its most prominent talent, and is increasingly in demand by a rabid international audience. Yet NJPW's 40+ year history has been a rocky one. The company has endured strong competition, scandals and riots, and for a time it seemed like poor decision making would sink what was once a national institution. For the first time in English, Lion's Pride: The Turbulent History of New Japan Pro Wrestling explores NJPW's triumphs and tribulations. Starting with the origins of pro wrestling in post war Japan, Lion's Pride covers the company's inception in 1972, through its boom in the early 1980s, its influence on the medium at large in the '90s, and its downturn and subsequent revival in the last two decades. Alongside a detailed and informative history are essays detailing the intricacies of Japanese wrestling psychology, how NJPW's key players shaped the company, and much more besides. A crucial reference guide for any wrestling fan, Lion's Pride offers an entertaining and insightful glance behind the scenes of the 'King of Sports'.

    Now, The 17 Day Diet Workbook helps dieters stay focused and get their best results.The instant bestseller The 17 Day Diet offers an easy-to-follow dieting plan that can help change your eating habits, your health, and your life. Now The 17 Day Diet Workbook offers an even more guided dieting experience for readers who want a little extra structure. Complete with a brief overview of the 17 Day Diet plan and philosophy, this interactive guide provides a day-by-day breakdown of how to get through 17 days in each of the four central cycles. Each section supplies food charts, shopping lists, 17-minute workouts, tips from Dr. Mike, and a notes section to keep track of personal progress. There are also new details about hurdles you might experience in the different cycles and suggestions for how to stay on track no matter what. The 17 Day Diet has already helped thousands of people lose weight and make lasting life changes. Now, with this workbook, it is easier than ever to start making changes and getting results fast!

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    Most arrive safely and go home with their families in a matter of days. But not all babies come into the world healthy and almost half a million arrive well before they are expected. These newborns need tiny medicine. Told from the first-person perspective, Dr. Chris DeRienzo—a neonatologist, health system leader and frequent keynote speaker—walks readers through the human experience of caring for the world's smallest and sickest patients. His stories share the absurd and the sublime parts of being a doctor and detail how they have shaped who he is as a husband, father, and person. Readers will learn the secrets of the NICU, the loneliness that comes with life and death decisions, and the incredibly powerful sense of purpose and triumph that comes with just making it through the night and keeping everyone alive. In the end, this book delivers an insider's view of a doctor's life never before accessible without a white coat.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

    Both tremendous soups, and magnificent meat and fish dishes, and airy pastries, and sweet desserts - everything you won't list it. Ne you want to spend a great lot of time and at the same time always to please the relatives with a tasty and nourishing lunch? Then these recipes - the fact that it is necessary for you. Extremely tasty dishes which will bring you and guests incomparable culinary pleasure.