A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    What do an Italian cardinal, a Connecticut blacksmith, and a German diplomat have in common with an MIT linguist, a Hungarian translator, and a Scottish church organist? They were all "hyperpolyglots," "language superlearners," or "massive multilinguals." In Babel No More, Michael Erard delves into the lives and minds of these intriguing individuals both past and present and discovers the upper limit of the human ability to learn, speak, and remember languages. Hyperpolyglots - people who, by one definition, can use six or more languages - are fascinating not simply because what they do is out of the ordinary. Rather, their accomplishments serve as a point of reference for the rest of us; in some ways they are what the author calls a gifted neural tribe, absorbing language for reasons, and with methods, that few people would emulate. But they are also marked by simple, if dogged, methods: the most prolific multilingual in history, Cardinal Mezzofanti, used flashcards. Taken together, their pursuits present a natural experiment into the limits and the nature of memory and language. Part scientific detective story, part travelogue, part valentine to anyone who's ever hoped to sprechen or parler something other than a mother tongue, Babel No More takes us all over the world to look at language learning in an entirely new way.

    With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    The sales figures of E. L. James or Dan Brown seem to be freakish—random occurrences in an unknowable market. So often we hear that nothing but hype explains their success, but what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had tell-tale signs of success all over their pages?Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results bring fresh new insights into how fiction works and why we read. The Bestseller Code offers a new theory for why Fifty Shades of Grey sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five year study of 20,000 novels. Then there is the hunt for “the one”—the paradigmatic example of bestselling writing according to a computer’s analysis of thousands of points of data. The result is surprising, a bit ironic, and delightfully unorthodox.

    The techniques he presents in "How to Learn Any Language" will have you speaking, reading, writing and enjoying any foreign language you want to learn - or have to learn - in a surprisingly short time.Without beating your head against verb conjugations or noun declensions, you can follow Farber's principles and glide toward proficiency in your chosen language. His method consist of four ground-breaking but simple concepts hailed by language-teaching professionals:

    Linguists can now explain how and why language changes, describe its structures, and map its activity in the brain. But despite these advances, much of what people believe about language is based on folklore, instinct, or hearsay. We imagine a word’s origin is it’s “true” meaning, that foreign languages are full of “untranslatable” words, or that grammatical mistakes undermine English. In Don’t Believe A Word, linguist David Shariatmadari takes us on a mind-boggling journey through the science of language, urging us to abandon our prejudices in a bid to uncover the (far more interesting) truth about what we do with words.Exploding nine widely held myths about language while introducing us to some of the fundamental insights of modern linguistics, Shariatmadari is an energetic guide to the beauty and quirkiness of humanity’s greatest achievement.

    For Voices, Zinn and Arnove have selected testimonies to living history—speeches, letters, poems, songs—left by the people who make history happen but who usually are left out of history books—women, workers, nonwhites. Zinn has written short introductions to the texts, which range in length from letters or poems of less than a page to entire speeches and essays that run several pages. Voices of a People’s History is a symphony of our nation’s original voices, rich in ideas and actions, the embodiment of the power of civil disobedience and dissent wherein lies our nation’s true spirit of defiance and resilience.

    Encompassing a grand sweep of human history, A History of the World in 100 Objects begins with one of the earliest surviving objects made by human hands, a chopping tool from the Olduvai gorge in Africa, and ends with objects which characterise the world we live in today. Seen through MacGregor's eyes, history is a kaleidoscope - shifting, interconnected, constantly surprising, and shaping our world today in ways that most of us have never imagined. A stone pillar tells us about a great Indian emperor preaching tolerance to his people; Spanish pieces of eight tell us about the beginning of a global currency; and an early Victorian tea-set speaks to us about the impact of empire. An intellectual and visual feast, this is one of the most engrossing and unusual history books published in years. 'Brilliant, engagingly written, deeply researched' Mary Beard, Guardian 'A triumph: hugely popular, and rightly lauded as one of the most effective and intellectually ambitious initiatives in the making of 'public history' for many decades' Sunday Telegraph 'Highly intelligent, delightfully written and utterly absorbing ' Timothy Clifford, Spectator 'This is a story book, vivid and witty, shining with insights, connections, shocks and delights' Gillian Reynolds Daily Telegraph

    When you feel sick, you’re “under the weather.” When you feel great, you’re “on top of the world.” But whether you’re a “smart cookie” or a tough one, you—and almost everyone you know—have a veritable smorgasbord of expressions stored deep in your brain. So to Speak: 11,000 Expressions That’ll Knock Your Socks Off is the largest collection of its kind. Thoughtfully divided into sixty-seven categories—from Animals to Food & Cooking, from Love to Politics, this reference guide may have more in common with an activity book! Don’t look for definitions and etymologies, because the book is just the beginning. So to Speak is the launchpad for your lifelong journey to explore the universe of expressions. In fact, it’s designed to get readers off the page—and engaging with each other through word games and puzzles. So to Speak spurs discussion, debate, and play, while encouraging the art of listening and celebrating the joy of words. Authors Shirley and Harold Kobliner spent more than half a century nurturing and teaching children. So to Speak is a reflection of their deeply held belief that regardless of a person’s age, the most impactful learning happens when you’re having fun. Whether it’s grandparents teaching their favorite expressions to their grandkids, teens helping adults with the latest lingo or slang, or millennials indulging in their love of wordplay and games, this is the perfect book for any lover of language.

    From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy.Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world’s most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    The Religions Book is also perfect for religion and philosophy students.

    No English dictionary before it had devoted so much space to everyday words, been so thorough in its definitions, or illustrated usage by quoting from Shakespeare and other great writers. Johnson's was the dictionary used by Jane Austen and Charles Dickens, Wordsworth and Coleridge, the Brontës and the Brownings, Thomas Hardy and Oscar Wilde. This new edition, edited by David Crystal, will contain a selection from the original, offering memorable passages on subjects ranging from books and critics to dreams and ethics.

    . . But I think it is sometimes done—or very, very nearly done—in stories.”C.S. Lewis is widely known for his fiction, especially his stories of science fiction and fantasy, for which he was a pioneering author in an age of realistic fiction. In On Stories, he lays out his theories and philosophy on fiction over the course of nine essays, including “On Stories,” “The Death of Words,” and “On Three Ways of Writing for Children.” In addition to these essays, On Stories collects eleven pieces of Lewis’s writing that were unpublished during his lifetime. Along with discussing his own fiction, Lewis reviewed and critiqued works by many of his famous peers, including George Orwell, Charles Williams, Rider Haggard, and his good friend J.R.R. Tolkien, providing a wide-ranging look at what fiction means and how to craft it from one of the masters of his day.

    She takes us from the Paleolithic period and the myths of the hunters right up to the “Great Western Transformation” of the last five hundred years and the discrediting of myth by science. The history of myth is the history of humanity, our stories and beliefs, our curiosity and attempts to understand the world, which link us to our ancestors and each other. Heralding a major series of retellings of international myths by authors from around the world, Armstrong’s characteristically insightful and eloquent book serves as a brilliant and thought-provoking introduction to myth in the broadest sense—and explains why if we dismiss it, we do so at our peril.