Book picks similar to
Ramping Your Brand: How to Ride the Killer CPG Growth Curve by James F. Richardson
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Larry H. Miller—Behind the Drive: 99 Inspiring Stories from the Life of an American Entrepreneur
Bryan Miller - 2015
Miller shared his painful and joyful lessons about the many facets of his life and legacy and candidly spoke about the people and circumstances that influenced him. In Behind the Drive, the tables are turned as we hear firsthand from both famous and obscure people whose lives were influenced, inspired, and even transformed by the compassion, generosity, and leadership of Larry. More than 100 individuals share personal stories about the man who they came to know and love as a philanthropist, a Good Samaritan, an angel in disguise. Quite frankly, Larry H. Miller was addicted to helping people. It didn't matter who they were. It didn't matter what he was doing at the time. When Larry heard the call for help, he unassumingly went about to make things better. The marvel of Miller isn't what he did to shape a community or touch a life, it's how he did it—one person at a time. Readers might ask how did Larry H. Miller have the time to personally impact so many lives? The answer—Larry chose to use his time a little bit differently than most. Behind the Drive pulls back the curtain and shows us the difference one person can make when he's driven to serve.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
WordPress Websites Step-by-Step - The Complete Beginner's Guide to Building a Website or Blog With WordPress
Caimin Jones - 2013
You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.
Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered
Brian Tracy - 1986
In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.
Dyslexia Tool Kit for Tutors and Parents: What to do when phonics isn't enough
Yvonna Graham - 2012
Gathered from the latest research on dyslexia along with early practices which have been overlooked in the test-intensive school environment, a successful dyslexia tutor shares the tools of her trade because she believes that it's a crime to let bright children grow up illiterate!
Zombie Economics: A Guide to Personal Finance
Lisa Desjardins - 2011
It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"
Dear William: A Father's Memoir of Addiction, Recovery, Love, and Loss
David Magee - 2021
The last time David Magee saw his son alive, William told him to write their family’s story in the hopes of helping others. Days later, David found William dead from an accidental drug overdose. Now, in a memoir suggestive of Augusten Burroughs meets Glennon Doyle, award-winning columnist and author David Magee answers his son's wish with a compelling, heartbreaking, and impossible to put down book that speaks to every individual and family. With honesty and heart, Magee shares his family’s intergenerational struggle with substance abuse and mental health issues, as well as his own reckoning with family secrets—confronting the dark truth about the adoptive parents who raised him and a decades-long search for identity. He wrestles with personal substance misuse that began at a young age and, as a father, he sees destructive patterns repeat and develop within his own children. While striving to find a truly authentic voice as a writer despite authoring nearly a dozen previous books, Magee ultimately understands that William had been right and their own family’s history is the story he needs to tell. A poignant and uplifting message of hope translates unimaginable tragedy into an inspirational commitment to saving others, as David founded the William Magee Institute for Student Wellbeing at the University of Mississippi. His mission to share solutions to self-medication and addiction, particularly as it touches America’s high school and college students, emphasizes that William’s story is about much more than a tragic addiction—it’s an American story of a family broken by loss and remade with love. Dear William inspires readers to find purpose, build resilience, and break the cycles that damage too many individuals and the people who love them. It’s a life-changing book revealing how voids can be filled, and peace—even profound, lasting happiness—is possible.
One Hit Away: A Memoir of Recovery
Jordan P. Barnes - 2020
But though Jordan had long accepted his fate, his parents still held out hope, and would do everything in their power to get him the help he so desperately needed.After a harrowing journey that proves the life of an active addict will always get worse, never better, Jordan found himself at the gates of Sand Island, Hawaii’s most notorious two-year inpatient treatment facility. He soon discovers that though his heart was in the right place, the hardest battle of his life was yet to come.One Hit Away is his arduous and unlikely true story of recovery, rehabilitation and redemption.
The Motley Fool Guide to Investing for Beginners
The Motley Fool - 2015
So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.
How a Foreign Chocolate won Indian Hearts: The Cadbury Story (Rupa Quick Reads)
Anisha Motwani - 2017
The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.
The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success
Ed Ruggero - 2003
Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".
Foster the Family: Encouragement, Hope, and Practical Help for the Christian Foster Parent
Jamie C. Finn - 2022
Becoming a foster parent is messy, exhausting, and sometimes overwhelming. But you aren't alone. Foster the Family is written by a foster parent, for foster parents, and offers relatable stories as well as hope and direction from God's Word when you desperately need it. When it comes to the hectic life of a foster parent, Jamie Finn gets it. A mother who shares her home with as many as six biological, adoptive, and foster children at any one time, Jamie is no stranger to the court dates, appointments with therapists, and daily frustration that come with multiple children, each with unique stories and needs. But she's also experienced firsthand the joy and rewards. In Foster the Family, Finn offers practical tips for foster parents navigating a broken system. Sharing everything from moments at the dinner table to the unexpected return of a child's biological family member, Foster the Family offers honest, empathetic insights through the lens of the gospel, including: It's okay to feel confused, heartbroken, and joyful at the same timeScripture offers truth and comfort about families in any formNo two children, cases, or challenges are the sameThe foster care system is challenging, but not impossible Being a foster parent can be the hardest and best call of your life. But there is hope.
Living Fully: Dare to Step into Your Most Vibrant Life
Mallory Ervin - 2022
But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey--from achievement and accolades to devastating, never-before-shared lows--guided her and led her to a deeply fulfilling life.In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a "just fine" existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory encourages readers to:- stop returning to a "just getting by" mentality- shift perspective so blessings don't become burdens- remember that life's curveballs don't have to knock you off your feet- identify your passions and get back to your truest self- slow down and enjoy the extraordinary in the everyday moments- quiet the voice of fear- get clear on the life you want"I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all, " Mallory says. "I want you to wake up and stay awake."For anyone hungry for a richer life, or tired of coasting through life in a "cruise control" mindset, Living Fully is the ultimate invitation to embrace abundance and joy--and not look back!
The Last Enforcer: Outrageous Stories From the Life and Times of One of the NBA's Fiercest Competitors
Charles Oakley - 2022
But his individual stats weren’t remarkable, and while he helped power the Knicks to ten consecutive playoffs, he never won a championship. So why does he hold such a special place in the minds, hearts, and memories of NBA players and fans? Because over the course of nineteen years in the league, Oakley was at the center of more unbelievable encounters than Forrest Gump, and nearly as many fights as Mike Tyson. He was the friend you wish you had, and the enemy you wish you’d never made. If any opposing player was crazy enough to start a fight with him, or God forbid one of his teammates, Oakley would end it. “I can’t remember every rebound I grabbed but I do have a story—the true story—of just about every punch and slap on my resume,” he says. In The Last Enforcer, Oakley shares one incredible story after the next—all in his signature “unflinchingly tough, honest, and ultimately endearing” (Harvey Araton, New York Times bestselling author) style—about his life in the paint and beyond, fighting for rebounds and respect. You’ll look back on the era of the 1990s NBA, when tough guys with rugged attitudes, unflinching loyalty, and hard-nosed work ethics were just as important as three-point sharpshooters. You’ll feel like you were on the court, in the room, can’t believe what you just saw, and need to tell everyone you know about it.
Ditch the Pitch: The Art of Improvised Persuasion
Steve Yastrow - 2014
In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."