To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    I have taught these simple processes to men and women all over the world, and recently over a thousand men and women of all religious affiliations attended a special class in Los Angeles where I presented the highlights of what is offered in the pages of this book. Many came from distances of two hundred miles for each class lesson. The special features of this book will appeal to you because they show you why oftentimes you get the opposite of what you prayed for and reveal to you the reasons why. People have asked me in all parts of the world and thousands of times, ?Why is it I have prayed and prayed and got no answer?? In this book you will find the reasons for this common complaint. The many ways of impressing the subconscious mind and getting the right answers make this an extraordinarily valuable book and an ever present help in time of trouble.

    Why? Because this little book aimed to educate teenagers about democracy, sex and drugs – in frank, simple language – and encouraged them to view adults as “paper tigers”.The Little Red Schoolbook has been unavailable for more than 40 years, but it remains surprisingly relevant for young people today. Reissued here in its original and uncensored format, with informative footnotes and a new foreword by the surviving author Søren Hansen, it encourages teenagers to have the confidence to seek information for themselves, challenge authority and question the status quo.

     Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types of humor that you’ll encounter in daily conversation – stuff you can really use with people you talk to. We’re not all trying to become standup comedians, and this isn’t a book about ha-ha jokes with setups and punch lines. Learn to simply make a better impression on people, put them at ease, charm them, and make them smile with you. Learn witticisms, quips, retorts, comebacks, and wisecracks without being cheesy or corny. Don’t worry if you feel like you’ve never understood humor or how to be funny. I’ve done the work for you and analyzed everyone from comedy writers to standup comedians and given you step-by-step, complete guidance to use common joke structures in everyday situations. Adaptable to any premise, topic, or setting! Strategies to instantly be clever and witty and sound like a world-class comedian. Patrick King is an internationally bestselling author and sought-after Social Skills and Conversation Coach. He teaches building rapport, and a major part of that is using humor to connect with others – shared moments of laughter are incredible bonding moments, and you'll be able to create them without being "that guy/girl". What techniques will you learn to make people laugh spontaneously? • What makes an impactful comedic delivery and storytelling. • How to use irony and sarcasm conversationally. • How to create and build a banter chain with others. • Injecting role play into any situation. You will also learn the following: • How to play on people’s expectations and sense of contrast. • The art of misconstruing. • Why relatability is so darn funny. • The famous “comic triple.” Humor is the highway to the relationships you want in life. It’s not just hilarious jokes and mastering laugh tactics. When you can make someone laugh, you create a shared moment and experience that leads immediately to rapport and friendship. Humor is the ability to lighten people’s moods, ease tension, provide comfort, and give perspective in tough times to make everything okay. 100% proven and replicable techniques to be interesting and funny, broken down for your consumption and use. Click the BUY NOW button at the top right of this page!

    In Utopistics, Immanuel Wallerstein argues that the global order that nourished those dreams is on the brink of disintegration. Pointing to the globalization of commerce, the changing nature of work and the family, the failures of traditional liberal ideology, and the danger of profound environmental crises, the founder of world-systems analysis argues that the nation-state system no longer works. The next twenty-five to fifty years will see the final breakdown of that system, and a time of great conflicts and disorder. It will also be a period in which individual and collective action will have a greater impact on the future than has been possible for 500 years. Utopistics distills Wallerstein’s hugely influential work on the modern world-system in an accessible way. This fascinating and provocative look into our collective political destiny poses urgent questions for anyone concerned with social change in the next millennium.

    In fact, that's exactly why we're handing you Cocktail Party Cheat Sheets—a totally effective, foolproof guide to starting and sustaining conversations on every topic under the sun. Want to wax wise about barbarians, socialist theory, and jazz musicians? What about Keynesian economics, the Dead Sea Scrolls, and James Joyce's Ulysses? Well, it's all right here in front of you.We've jam-packed this book with jaw-dropping facts and hysterical anecdotes that are sure to please. So go ahead and stock up for your next soiree. We're not guaranteeing it will make you the most knowledgeable person in the room . . . just the most interesting.

    In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zúniga, otherwise known as “Kos,” is today’s symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessor’s doctrine, Saul Alinksy’s Alinsky’s Rules for Radicals, and places this epic hand-book in today’s digital era, empowering every American to make a difference in the 21st century. As founder of the largest political blog in the nation, Kos knows how it’s done, because he’s done it with tremendous success. In Taking on the System, he shares practical guidelines on how grassroots movements can thrive in the age of global information, while referencing historical and present examples of the tragedy caused without those actions. The walls between the people and the power—the so-called rabble and the so-called elite—are being torn down by technology, and a new army of amateurs are storming the barriers to effect political, cultural, and environmental transformation. Readers will come to understand how they too can change the world.

    But it's coming, and when it does, it will change our lives as much as any invention ever has. Imagine being able to program matter itself-to change it, with the click of a cursor, from hard to soft, from paper to stone, from fluorescent to super-reflective to invisible. Supported by organizations ranging from Levi Strauss and IBM to the Defense Department, solid-state physicists in renowned laboratories are working to make it a reality. In this dazzling investigation, Wil McCarthy visits the laboratories and talks with the researchers who are developing this extraordinary technology, describes how they are learning to control it, and tells us where all this will lead. The possibilities are truly astonishing.

    Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.

    It was ranked #1 political thriller by Amazon reader reviews for 8 months in 2012-2013. It has been favorably compared to Ayn Rand’s Atlas Shrugged many times, but also to George Orwell’s 1984, Michael Chrichton’s State of Fear and Aldous Huxley’s Brave New World. In this novel the U.S. is nearing economic collapse as a result of political corruption, an un-repayable national debt, the selling of legislation by members of Congress, central command of the economy and devaluing of the national currency. Power hungry members of Congress have made democracy and the Constitution a sham with legislation making it almost impossible for a challenger to defeat an incumbent and absolutely impossible for a third party to compete. In a dramatic and very public manner the libertarian TLR accuse Congress of having “increased your powers far beyond the constitutional limits of your offices. You have become a political aristocracy taking our property and our production as if we are your serfs.” They give Congress “three days to approve a proposed Term Limits Amendment to the Constitution or, unless you first resign, the long-term incumbents will be term-limited in the only way you leave us.” If the amendment passes and is then approved by the people, it will prevent professional politicians from ever again serving in Congress. They announce to the nation, “Ours is the only form of revolution now possible in the United States. But our revolution has this advantage: If lives must be taken, it will be those that have stolen the lives and rights and property of the people, or, perhaps it will be our own.” In a brutal hunt for the TLR, the Department of Justice wrongly targets term-limit supporters and those who have opposed the administration or the Department of Justice. But it is clear the TLR will not be easily found or stopped when the first senator is “term-limited” in spite of all that federal authorities can do to stop them. The TLR are inside the federal law enforcement agencies that are hunting them. The characters on both sides in the struggle are as realistic as I could make them. Brave souls who defend liberty and family, lovers and cowards and even NSA, FBI and CIA agents confront their consciences and make their choices to aid the TLR or smash them. The novel examines a critical issue: If our liberties—our right to own ourselves and make our own choices in life—are diminishing with every year, is deadly force justified as a self-defense issue? If not, will we ever regain our individual rights? Erne el@ernelewis.com

    This book answers such questions as Why are there more black boys in remedial and special education classes than girls? Why are more girls on the honor roll? When do African American boys see a positive black male role model? Is the future of black boys in the hands of their mothers and white female teachers? and When does a boy become a man? The significance of rite of passage activities, including mentoring, male bonding, and spirituality, are all described.

    Now in its fourteenth edition, the most popular anthology in sociology includes new articles on our changing world while also retaining its classic must-read essays. Focusing on social interaction in everyday life, the forty-six selections bring students face-to-face with the twin projects of contemporary sociology: understanding the individual's experience of society and analyzing social structure. The fourteenth edition's exceptional new readings include selections on the role of sympathy in everyday life, mistaken perceptions of the American family, the effects of a criminal record on getting a job, and the major social trends affecting our future. Together with these essential new articles, the selections by Peter Berger, Herbert Gans, Erving Goffman, Donna Eder, Zella Luria, C. Wright Mills, Deborah Tannen, Barrie Thorne, Sidney Katz, Philip Zimbardo, and many others provide firsthand reporting that gives students a sense of "being there." Henslin also explains basic methods of social research, providing insight into how sociologists explore the social world. The selections in Down to Earth Sociology highlight the most significant themes of contemporary sociology, ranging from the sociology of gender, power, politics, and religion to the contemporary crises of racial tension, crime, rape, poverty, and homelessness.

    The author investigates three converging elements in his examination of human differences: individual attitudes and behaviors, cultural expectations, and institutional policies and practices. This examination provides the basis for the conceptual organization of the text.

    When she goes to visit him and takes a tour of Oxford and Rhodes House, she begins questioning her belief in a system she has previously revered, as she learns the truth behind what Virginia Woolf described almost a century earlier as the 'stream of gold and silver' that flows through elite institutions and dictates decisions about who deserves to be educated there. The question that forms in her mind drives the following two years of conversations and investigations: who gets to be smart?Interrogating the adage, 'knowledge is power', and calling institutional prejudice to account, Bri once again dives into her own privilege and presumptions to bring us the stark and confronting results. Far from offering any 'equality of opportunity', Australia's education system exacerbates social stratification. The questions Bri asks of politics and society have their answers laid bare in the response to the Ramsay Centre for Western Civilisation, COVID-19, and the Black Lives Matter protests of 2020.

    The Drive-By Truckers, as they named themselves, grew into one of the best and most consequential rock bands of the twenty-first century, a great live act whose songs deliver the truth and nuance rarely bestowed on Southerners, so often reduced to stereotypes.Where the Devil Don’t Stay tells the band’s unlikely story not chronologically but geographically. Seeing the Truckers’ albums as roadmaps through a landscape that is half-real, half-imagined, their fellow Southerner Stephen Deusner travels to the places the band’s members have lived in and written about. Tracking the band from Muscle Shoals, Alabama, to Richmond, Virginia, to the author’s hometown in McNairy County, Tennessee, Deusner explores the Truckers’ complex relationship to the South and the issues of class, race, history, and religion that run through their music. Drawing on new interviews with past and present band members, including Jason Isbell, Where the Devil Don’t Stay is more than the story of a great American band; it’s a reflection on the power of music and how it can frame and shape a larger culture.