Trust Me, I'm Lying: Confessions of a Media Manipulator


Ryan Holiday - 2012
    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

The Emotion Machine: Commonsense Thinking, Artificial Intelligence, and the Future of the Human Mind


Marvin Minsky - 2006
    The human mind has many different ways to think, says Marvin Minsky, the leading figure in artificial intelligence and computer science. We use these different ways of thinking in different circumstances, and some of them we don't even associate with thinking. For example, emotions, intuitions, and feelings are just other forms of thinking, according to Minsky. In his groundbreaking new work, "The Emotion Machine," Minsky shows why we should expand our ideas about thinking and how thinking itself might change in the future."The Emotion Machine" explains how our minds work, how they progress from simple kinds of thought to more complex forms that enable us to reflect on ourselves -- what most people refer to as consciousness, or self-awareness. Unlike other broad theories of the mind, this book proceeds in a step-by-step fashion that draws on detailed and specific examples. It shows that thinking -- even higher-level thinking -- can be broken down into a series of specific actions. From emotional states to goals and attachments and on to consciousness and awareness of self, we can understand the process of thinking in all its intricacy. And once we understand thinking, we can build machines -- artificial intelligences -- that can assist with our thinking, machines that can follow the same thinking patterns that we follow and that can think as we do. These humanlike thinking machines would also be emotion machines -- just as we are.This is a brilliant book that challenges many ideas about thinking and the mind. It is as insightful and provocative as it is original, the fruit of a lifetime spentthinking about thinking.

An Incomplete Education: 3,684 Things You Should Have Learned But Probably Didn't


Judy Jones - 1987
    Now this instant classic has been completely updated, outfitted with a whole new arsenal of indispensable knowledge on global affairs, popular culture, economic trends, scientific principles, and modern arts. Here's your chance to brush up on all those subjects you slept through in school, reacquaint yourself with all the facts you once knew (then promptly forgot), catch up on major developments in the world today, and become the Renaissance man or woman you always knew you could be! How do you tell the Balkans from the Caucasus? What's the difference between fission and fusion? Whigs and Tories? Shiites and Sunnis? Deduction and induction? Why aren't all Shakespearean comedies necessarily thigh-slappers? What are transcendental numbers and what are they good for? What really happened in Plato's cave? Is postmodernism dead or just having a bad hair day? And for extra credit, when should you use the adjective continual and when should you use continuous? An Incomplete Education answers these and thousands of other questions with incomparable wit, style, and clarity. American Studies, Art History, Economics, Film, Literature, Music, Philosophy, Political Science, Psychology, Religion, Science, and World History: Here's the bottom line on each of these major disciplines, distilled to its essence and served up with consummate flair.

The Story of Art


E.H. Gombrich - 1950
    Attracted by the simplicity and clarity of his writing, readers of all ages and backgrounds have found in Professor Gombrich a true master, and one who combines knowledge and wisdom with a unique gift for communicating his deep love of the subject. The Story of Art, one of the most famous and popular books on art ever written, has been a world bestseller for over four decades. Attracted by the simplicity and clarity of his writing, readers of all ages and backgrounds have found in Professor Gombrich a true master, and one who combines knowledge and wisdom with a unique gift for communicating his deep love of the subject.For the first time in many years the book has been completely redesigned. The illustrations, now in colour throughout, have all been improved and reoriginated, and include six fold-outs. The text has been revised and updated where appropriate, and a number of significant new artists have been incorporated. The bibliographies have been expanded and updated, and the maps and charts redrawn. The Story of Art has always been admired for two key qualities: it is a pleasure to read and a pleasure to handle. In these respects the new edition is true to its much-loved predecessors: the text runs as smoothly as ever and the improved illustrations are always on the page where the reader needs them. In its new edition, this classic work continues its triumphant progress tirelessly for yet another generation, to remain the title of first choice for any newcomer to art or the connoisseur. The Story of Art has always been admired for two key qualities: it is a pleasure to read and a pleasure to handle. In these respects the new edition is true to its much-loved predecessors: the text runs as smoothly as ever and the improved illustrations are always on the page where the reader needs them. In its new edition, this classic work continues its triumphant progress tirelessly for yet another generation, to remain the title of first choice for any newcomer to art or the connoisseur.

The Illustrated A Brief History of Time/The Universe in a Nutshell


Stephen Hawking - 1988
    In this new book Hawking takes us to the cutting edge of theoretical physics, where truth is often stranger than fiction, to explain in laymen's terms the principles that control our universe. Like many in the community of theoretical physicists, Professor Hawking is seeking to uncover the grail of science - the elusive Theory of Everything that lies at the heart of the cosmos. In his accessible and often playful style, he guides us on his search to uncover the secrets of the universe - from supergravity to supersymmetry, from quantum theory to M-theory, from holography to duality. He takes us to the wild frontiers of science, where superstring theory and p-branes may hold the final clue to the puzzle. And he lets us behind the scenes of one of his most exciting intellectual adventures as he seeks "to combine Einstein's General Theory of Relativity and Richard Feynman's idea of multiple histories into one complete unified theory that will describe everything that happens in the universe." With characteristic exuberance, Professor Hawking invites us to be fellow travelers on this extraordinary voyage through space-time. Copious four-color illustrations help clarify this journey into a surreal wonderland where particles, sheets, and strings move in eleven dimensions; where black holes evaporate and disappear, taking their secret with them; and where the original cosmic seed from which our own universe sprang was a tiny nut. The Universe in a Nutshell is essential reading for all of us who want to understand the universe in which we live. Like its companion volume, A Brief History of Time, it conveys the excitement felt within the scientific community as the secrets of the cosmos reveal themselves.

The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World


Pedro Domingos - 2015
    In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible.

Super Graphic: A Visual Guide to the Comic Book Universe


Tim Leong - 2013
    This book by one of Wired magazine's art directors traverses the graphic world through a collection of pie charts, bar graphs, timelines, scatter plots, and more. Super Graphic offers readers a unique look at the intricate and sometimes contradictory storylines that weave their way through comic books, and shares advice for navigating the pages of some of the most popular, longest-running, and best-loved comics and graphic novels out there. From a colorful breakdown of the DC Comics reader demographic to a witty Venn diagram of superhero comic tropes and a Chris Ware sadness scale, this book charts the most arbitrary and monumental characters, moments, and equipment of the wide world of comics.

The Beginning of Infinity: Explanations That Transform the World


David Deutsch - 2011
    Taking us on a journey through every fundamental field of science, as well as the history of civilization, art, moral values, and the theory of political institutions, Deutsch tracks how we form new explanations and drop bad ones, explaining the conditions under which progress—which he argues is potentially boundless—can and cannot happen. Hugely ambitious and highly original, The Beginning of Infinity explores and establishes deep connections between the laws of nature, the human condition, knowledge, and the possibility for progress.

Galatea 2.2


Richard Powers - 1995
    There he runs afoul of Philip Lentz, an outspoken cognitive neurologist intent upon modeling the human brain by means of computer-based neural networks. Lentz involves Powers in an outlandish and irresistible project: to train a neural net on a canonical list of Great Books. Through repeated tutorials, the device grows gradually more worldly, until it demands to know its own name, sex, race, and reason for exisiting.

Enlightenment Now: The Case for Reason, Science, Humanism, and Progress


Steven Pinker - 2018
    Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.

Chariots of The Gods


Erich von Däniken - 1999
    This world-famous bestseller has withstood the test of time, inspiring countless books and films, including the author's own popular sequel, The Eyes of the Sphinx. But here is where it all began--von Daniken's startling theories of our earliest encounters with alien worlds, based upon his lifelong studies of ancient ruins, lost cities, potential spaceports, and a myriad of hard scientific facts that point to extraterrestrial intervention in human history. Most incredible of all, however, is von Daniken's theory that we ourselves are the descendants of these galactic pioneers--and the archeological discoveries that prove it... * An alien astronaut preserved in a pyramid * Thousand-year-old spaceflight navigation charts * Computer astronomy from Incan and Egyptian ruins * A map of the land beneath the ice cap of Antarctica * A giant spaceport discovered in the Andes Includes remarkable photos that document mankind's first contact with aliens at the dawn of civilization.

Four Futures: Life After Capitalism


Peter Frase - 2015
    In Four Futures, Frase imagines how this post-capitalist world might look, deploying the tools of both social science and speculative fiction to explore what communism, rentism, socialism and exterminism might actually entail.Could the current rise of real-life robocops usher in a world that resembles Ender’s Game? And sure, communism will bring an end to material scarcities and inequalities of wealth—but there’s no guarantee that social hierarchies, governed by an economy of “likes,” wouldn’t rise to take their place. A whirlwind tour through science fiction, social theory and the new technologies already shaping our lives, Four Futures is a balance sheet of the socialisms we may reach if a resurgent Left is successful, and the barbarisms we may be consigned to if those movements fail.

Rise of the Robots: Technology and the Threat of a Jobless Future


Martin Ford - 2015
    In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

Whole Earth Discipline: An Ecopragmatist Manifesto


Stewart Brand - 2009
    According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are underway on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization--half the world's population now lives in cities, and eighty percent will by midcentury--is altering humanity's land impact and wealth. And biotechnology is becoming the world's dominant engineering tool. In light of these changes, Brand suggests that environmentalists are going to have to reverse some longheld opinions and embrace tools that they have traditionally distrusted. Only a radical rethinking of traditional green pieties will allow us to forestall the cataclysmic deterioration of the earth's resources.Whole Earth Discipline shatters a number of myths and presents counterintuitive observations on why cities are actually greener than the countryside, how nuclear power is the future of energy, and why genetic engineering is the key to crop and land management. With a combination of scientific rigour and passionate advocacy, Brand shows us exactly where the sources of our dilemmas lie and offer a bold and inventive set of policies and solutions for creating a more sustainable society. In the end, says Brand, the environmental movement must become newly responsive to fast-moving science and take up the tools and discipline of engineering. We have to learn how to manage the planet's global-scale natural infrastructure with as light a touch as possible and as much intervention as necessary.

The Best American Essays of the Century


Joyce Carol Oates - 2000
    Joyce Carol Oates has collected a group of works that are both intimate and important, essays that move from personal experience to larger significance without severing the connection between speaker and audience. From Ernest Hemingway covering bullfights in Pamplona to Martin Luther King, Jr.’s “Letter from Birmingham Jail,” these essays fit, in the words of Joyce Carol Oates, “into a kind of mobile mosaic suggest[ing] where we’ve come from, and who we are, and where we are going.” Among those whose work is included are Mark Twain, John Muir, T. S. Eliot, Richard Wright, Vladimir Nabokov, James Baldwin, Tom Wolfe, Susan Sontag, Maya Angelou, Alice Walker, Joan Didion, Cynthia Ozick, Saul Bellow, Stephen Jay Gould, Edward Hoagland, and Annie Dillard.Foreword / by Robert Atwan --Introduction / by Joyce Carol Oates --Corn-pone opinions / Mark Twain --Of the coming of John / W.E.B. Du Bois --Law of acceleration / Henry Adams --Stickeen / John Muir --Moral equivalent of war / William James --Handicapped / Randolph Bourne --Coatesville / John Jay Chapman --Devil baby at Hull-house / Jane Addams --Tradition and the individual talent / T.S. Eliot --Pamplona in July / Ernest Hemingway --Hills of Zion / H.L. Mencken --How it feels to be colored me / Zora Neale Hurston --Old stone house / Edmund Wilson --What are master-pieces and why are there so few of them / Gertrude Stein --Crack-up / F. Scott Fitzgerald --Sex Ex Machina / James Thurber --Ethics of living Jim Crow: an autobiographical sketch / Richard Wright --Knoxville: Summer of 1915 / James Agee --Figure a poem makes / Robert Frost --Once more to the lake / E.B. White --Insert flap "A" and throw away / S.J. Perelman --Bop / Langston Hughes --Future is now / Katherine Anne Porter --Artists in uniform / Mary McCarthy --Marginal world / Rachel Carson --Notes of a native son / James Baldwin --Brown wasps / Loren Eiseley --Sweet devouring / Eudora Welty --Hundred thousand straightened nails / Donald Hall --Letter from Birmingham jail / Martin Luther King, Jr. --Putting daddy on / Tom Wolfe --Notes on "Camp" / Susan Sontag --Perfect past / Vladimir Nabokov --Way to Rainy Mountain / N. Scott Momaday --Apotheosis of Martin Luther King / Elizabeth Hardwick --Illumination rounds / Michael Herr --I know why the caged bird sings / Maya Angelou --Lives of a cell / Lewis Thomas --Search for Marvin Gardens / John McPhee --Doomed in their sinking / William H. Gass --No name woman / Maxine Hong Kingston --Looking for Zora / Alice Walker --Women and honor: some notes on lying / Adrienne Rich --White album / Joan Didion --Aria: a memoir of a bilingual childhood / Richard Rodriguez --Solace of open spaces / Gretel Ehrlich --Total eclipse / Annie Dillard --Drugstore in winter / Cynthia Ozick --Okinawa: the bloodiest battle of all / William Manchester --Heaven and nature / Edward Hoagland --Creation myths of Cooperstown / Stephen Jay Gould --Life with daughters: watching the miss America Pageant / Gerald Early --Disposable rocket / John Updike --hey all just went away / Joyce Carol Oates --Graven images / Saul Bellow --Biographical notes --Appendix: Notable twentieth-century American literary nonfiction