From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite).Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    You'll learn from some of today's top creative nonfiction writers, including:Terry Tempest Williams - Analyze your motivation for writing, its value, and its strength.Alan Cheuse - Discover how interesting, compelling essays can be drawn from every corner of your life and the world in which you live.Phillip Lopate - Build your narrator–yourself–into a fully fleshed-out character, giving your readers a clearer, more compelling idea of who is speaking and why they should listen.Robin Hemley - Develop a narrative strategy for structuring your story and making it cohesive.Carolyn Forche - Master the journalistic ethics of creative nonfiction.Dinty W. Moore - Use satire, exaggeration, juxtaposition, and other forms of humor in creative nonfiction.Philip Gerard - Understand the narrative stance–why and how an author should, or should not, enter into the story.Through insightful prompts and exercises, these contributors help make the challenge of writing creative nonfiction–whether biography, true-life adventure, memoir, or narrative history–a welcome, rewarding endeavor.You'll also find an exciting, creative nonfiction "reader" comprising the final third of the book, featuring pieces from Barry Lopez, Annie Dillard, Beverly Lowry, Phillip Lopate, and more–selections so extraordinary, they will teach, delight, inspire, and entertain you for years to come!

    She received a World Fantasy Award for Lifetime Achievement in 2007, as well as two Mythopoeic Awards and the Guardian Fiction Award for Charmed Life. But she was also a witty, entertaining speaker, a popular guest at science fiction and fantasy conventions and an engaged, scholarly critic of writing that interested her.This collection of more than twenty-five papers, chosen by Diana herself, includes fascinating literary criticism (such as a study of narrative structure in The Lord of the Rings and a ringing endorsement of the value of learning Anglo Saxon) alongside autobiographical anecdotes about reading tours (including an account of her famous travel jinx), revelations about the origins of her books, and thoughts in general about the life of an author and the value of writing. The longest autobiographical piece, 'Something About the Author', details Diana's extraordinary childhood and is illustrated with family photographs. Reflections is essential reading for anyone interested in Diana's works, fantasy or creative writing.The collection features a foreword by Neil Gaiman and an introduction and interview by Charlie Butler, a respected expert on fantasy writing.

    And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"

    Each writer begins with a favorite passage from a novel, a song, a poem—something that gets them started and keeps them going with the creative work they love. From there, incredible lessons and stories of life-changing encounters with art emerge, like how sneaking books into his job as a night security guard helped Khaled Hosseini learn that nothing he creates will ever be truly finished. Or how a college reading assignment taught Junot Díaz that great art can be a healing conversation, and an unexpected poet led Elizabeth Gilbert to embrace an unyielding optimism, even in the face of darkness. LIGHT THE DARK collects the best of The Atlantic‘s much-acclaimed “By Heart” series edited by Joe Fassler and adds brand new pieces, each one paired with a striking illustration. Here is a guide to creative living and writing in the vein of Daily Rituals, Bird by Bird, and Big Magic for anyone who wants to learn how great writers find inspiration—and how to find some of your own.CONTRIBUTING AUTHORS: Elizabeth Gilbert, Junot Díaz, Marilynne Robinson, Jonathan Lethem, Michael Chabon, Aimee Bender, Mary Gaitskill, Stephen King, Neil Gaiman, Roxane Gay, Angela Flournoy, Jonathan Franzen, Yiyun Li, Leslie Jamison, Claire Messud, Edwidge Danticat, David Mitchell, Khaled Hosseini, Ayana Mathis, Kathryn Harrison, Azar Nafisi, Hanya Yanagihara, Jane Smiley, Nell Zink, Emma Donoghue, Jeff Tweedy, Eileen Myles, Maggie Shipstead, Sherman Alexie, Andre Dubus III, Billy Collins, Lev Grossman, Karl Ove Knausgaard, Charles Simic, Jim Shepard, T.C. Boyle, Tom Perrotta, Viet Than Nguyen, William Gibson, Mark Haddon, Ethan Canin, Jessie Ball, Jim Crace, and Walter Mosley.“As [these authors] reveal what inspires them, they, in turn, inspire the reader, all while celebrating the beauty and purpose of art.” –Booklist

    In this book-length essay, he offers a full range of notes and gives rare insight into a veteran writer’s process by inviting the reader to watch over his shoulder as he creates the short story “The Governor’s Ball.”“This is a story of a story,” he begins, and proceeds to offer practical advice for creating a great story, from the first glimmer of an idea to the final sentence. Carlson urges the writer to refuse the outside distractions—a second cup of coffee, a troll through the dictionary—and attend to the necessity of uncertainty, the pleasures of an unfolding story.“The Governor’s Ball”—included in its entirety—serves as a fascinating illustration of the detailed anatomy of a short story.

    Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to: • Create layered characters by considering personality traits, natural attributes, and backgrounds • Develop your character's emotional journey and tie it to your plot's inciting incident • Construct a three-act story structure that can complement and sustain your character arc • Expose character backstory in a manner that accentuates plot points Seamlessly intertwine plot and character to create a compelling page-turner filled with characters to whom readers can't help but relate • And much more Filled with helpful examples and friendly instruction, Plot Versus Character takes the guesswork out of creating great fiction by giving you the tools you need to inject life into your characters and momentum into your plots.

    In this expanded new edition, Mel Helitzer, named the "funniest professor in the country" by Rolling Stone magazine, and funnyman Mark Shatz pack in even more insight and instruction, including:- Humor writing exercises to punch up your jokes- Extra information on writing for sitcoms and stand-up- Comedic brainstorming techniques using associations and listings- Exclusive tips for writing humor for specific markets like editorials, columns, speeches, advertising, greeting cards, t-shirts, and moreTap into your comedic genius with Comedy Writing Secrets, 2nd edition, and you'll always leave ?em laughing!

    "But try to find words for the shades of a mottled sassafras leaf, or the reflectivity of a bay on an August morning, or the very beginnings of desire stirring in the gaze of someone looking right into your eyes . . ." Doty finds refuge in the sensory experience found in poems by Blake, Whitman, Bishop, and others. The Art of Description is an invaluable book by one of America's most revered writers and teachers.

    In On Writing and Worldbuilding, we will discuss specific and applicable ideas to consider, from effective methods of delivering exposition and foreshadowing, to how communication, commerce, and control play into the fall of an empire.

    From crafting your own obituary to penning an ode to an onion, each page of this playful journal invites inspiration and provides plenty of space to write. Brimming with entertaining exercises from the literary minds of the San Francisco Writers' Grotto, this is the ultimate gift for scribes of every stripe.

    Now, in his first book of nonfiction, Percy challenges the notion that literary and genre fiction are somehow mutually exclusive. The title essay is an ode to the kinds of books that make many readers fall in love with fiction: science fiction, fantasy, mysteries, horror, from J.R.R. Tolkien to Anne Rice, Ursula K. Le Guin to Stephen King. Percy's own academic experience banished many of these writers in the name of what is "literary" and what is "genre." Then he discovered Michael Chabon, Aimee Bender, Cormac McCarthy, Margaret Atwood, and others who employ techniques of genre fiction while remaining literary writers. In fifteen essays on the craft of fiction, Percy looks to disparate sources such as Jaws, Blood Meridian, and The Girl with the Dragon Tattoo to discover how contemporary writers engage issues of plot, suspense, momentum, and the speculative, as well as character, setting, and dialogue. An urgent and entertaining missive on craft, Thrill Me brims with Percy's distinctive blend of anecdotes, advice, and close reading, all in the service of one dictum: Thrill the reader.

    Whether puncturing the lies of politicians, wittily dissecting the English character or telling unpalatable truths about war, Orwell's timeless, uncompromising essays are more relevant, entertaining and essential than ever in today's era of spin.Contents:"Why I Write", first published 1946"The Lion and the Unicorn", first published 1940"A Hanging", first published 1931"Politics and the English Language", first published 1946