A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    You'll spend a week on this for sure.A History of the Middle Ages is the amazing story of European man in transition. It is a dramatic chronicle of 1,000 years of political, social, and economic transformation beginning with the dissolution of the classical Mediterranean civilization and ending with the first flowering of the Renaissance. It is also the story of two new religions, Christianity and Islam, both of which were destined to dominate the mind of every person in those new civilizations arising in their wake. This was the great Age of Faith, a time of darkness and a time of enlightenment...a time of lords and vassals, popes and kings, and commerce and cathedrals.Size of Audible Audio Book: 1146 minutes in 3 partsPart 1: 6 hr 15 minPart 2: 6 hr 29 minPart 3: 6 hr 22 min

    Thompson, Joyce Johnson, Richard Hell, and others. It includes rare pieces from the Rolling Stone archives by William Burroughs, Lester Bangs, and Robert Palmer as well as intimate photographs by Robert Frank, Annie Leibovitz, and rarely seen photos taken by the Beats themselves. A rich tapestry of voices and a visual treat, this treasury of Beat lore and literature is a true collector's item whose entertainment value will go on...and on."A huge dim sum cart of a book...a first-rate companion." --Publishers Weekly"Compelling reading."--The Denver Post

    She rode out at the head of an army in both victory and defeat; saw her second husband assassinated, and married his murderer. At twenty-five she entered captivity at the hands of her rival queen, from which only death would release her.The life of Mary Stuart is one of unparalleled drama and conflict. From the labyrinthine plots laid by the Scottish lords to wrest power for themselves, to the efforts made by Elizabeth's ministers to invalidate Mary's legitimate claim to the English throne, John Guy returns to the archives to explode the myths and correct the inaccuracies that surround this most fascinating monarch. He also explains a central mystery: why Mary would have consented to marry – only three months after the death of her second husband, Lord Darnley – the man who was said to be his killer, the Earl of Bothwell. And, more astonishingly, he solves, through careful re-examination of the Casket Letters, the secret behind Darnley's spectacular assassination at Kirk o'Field. With great pathos, Guy illuminates how the imprisoned Mary's despair led to a reckless plot against Elizabeth – and thus to her own execution.The portrait that emerges is not of a political pawn or a manipulative siren, but of a shrewd and charismatic young ruler who relished power and, for a time, managed to hold together a fatally unstable country.

    On one side stood the shield-wall of the expanding kingdom of the Anglo-Saxons. On the other side stood a remarkable alliance of rival kings – at least two from across the sea – who'd come together to destroy them once and for all. The stakes were no less than the survival of the dream that would become England. The armies were massive. The violence, when it began, was enough to shock a violent age. Brunanburh may not today have the fame of Hastings, Crécy or Agincourt, but those later battles, fought for England, would not exist were it not for the blood spilled this day. Generations later it was still called, quite simply, the 'great battle'. But for centuries, its location has been lost. Today, an extraordinary effort, uniting enthusiasts, historians, archaeologists, linguists, and other researchers – amateurs and professionals, experienced and inexperienced alike – may well have found the site of the long-lost battle of Brunanburh, over a thousand years after its bloodied fields witnessed history. This groundbreaking new book tells the story of this remarkable discovery and delves into why and how the battle happened. Most importantly, though, it is about the men who fought and died at Brunanburh, and how much this forgotten struggle can tell us about who we are and how we relate to our past.

    environmental movement that covers the colonial period through 1999. It provides students with a balanced, historical perspective on the history of the environmental movement in relation to major social and political events in U.S. history. The book highlights important people and events, places critical concepts in context, and shows the impact of government, industry, and population on the American landscape. Comprehensive yet brief, First Along the River discusses the religious and philosophical beliefs that shaped Americans' relationship to the environment, traces the origins and development of government regulations that impact Americans' use of natural resources, and shows why popular environmental groups were founded and how they changed over time.

    shirt makers; tying a Windsor knot to making a pot of tea; Victoria sponge to fish pie, and the rules of cricket to Gilbert and Sullivan operas.

    Its principles can be found in our Bill of Rights and in the Constitution. But what was this strange document that dwells on tax relief and greater fishing rights, and how did it gain legendary status?Dan Jones takes us back to 1215, the turbulent year when the Magna Carta was just a peace treaty between England’s King John and a group of self-interested, violent barons who were tired of his high taxes and endless foreign wars. The treaty would fail within two months of its confirmation. But this important document marked the first time a king was forced to obey his own laws. Jones’s 1215 follows the story of the Magna Carta’s creation, its failure, and the war that subsequently engulfed England and is book that will appeal to fans of microhistories of pivotal years like 1066, 1491, and especially 1776—when American patriots, inspired by that long-ago defiance, dared to pick up arms against another English king.

    But Vidal was also a terrific conversationalist; indeed Dick Cavett once described him as “the best talker since Oscar Wilde.” Vidal was never more eloquent, or caustic, than when let loose on his favorite topic: the history and politics of the United States.This book is made up from four interviews conducted with his long-time interlocutor, the writer and radio host Jon Wiener, in which Vidal grapples with matters evidently close to his heart: the history of the American Empire, the rise of the National Security State, and his own life in politics, both as a commentator and candidate.The interviews cover a twenty-year span, from 1988 to 2008, when Vidal was at the height of his powers. His extraordinary facility for developing an argument, tracing connections between past and present, and drawing on an encyclopedic knowledge of America’s place in the world, are all on full display. And, of course, it being Gore Vidal, an ample sprinkling of gloriously acerbic one-liners is also provided.

    A mere month later, facing quickly diminishing supplies and a fierce native population, White sailed back to England in desperation. He persuaded the wealthy Sir Walter Raleigh, the expedition's sponsor, to rescue the imperiled colonists, but by the time White returned with aid the colonists of Roanoke were nowhere to be found. He never saw his friends or family again.In this gripping account based on new archival material, colonial historian James Horn tells for the first time the complete story of what happened to the Roanoke colonists and their descendants. A compellingly original examination of one of the great unsolved mysteries of American history, A Kingdom Strange will be essential reading for anyone interested in our national origins.

    But we are also an animal that does not think it is an animal. How well do we really know ourselves?How to Be Animal tells a remarkable story of what it means to be human and argues that at the heart of our existence is a profound struggle with being animal. We possess a psychology that seeks separation between humanity and the rest of nature, and we have invented grand ideologies to magnify this. As well as piecing together the mystery of how this mindset evolved, Challenger's book examines the wide-reaching ways in which it affects our lives, from our politics to the way we distance ourselves from other species. We travel from the origin of homo sapiens through the agrarian and industrial revolutions, the age of the internet, and on to the futures of AI and human-machine interface. Challenger examines how technology influences our sense of our own animal nature and our relationship with other species with whom we share this fragile planet.That we are separated from our own animality is a delusion, according to Challenger. Blending nature writing, history, and moral philosophy, How to Be Animal is both a fascinating reappraisal of what it means to be human, and a robust defense of what it means to be an animal.

     Elizabeth I criminalised Catholicism in England. For refusing to attend Anglican services her subjects faced crippling fines and imprisonment. For giving refuge to outlawed priests -- the essential conduits to God's grace -- they risked death. Almost two hundred Catholics were executed in Elizabeth's reign and hundreds more wasted away in prison. They were beleaguered on the one hand by a Papacy that branded Elizabeth a heretic and sanctioned her deposition and on the other by a government that saw itself fighting a war on terror and deployed every weapon in its arsenal, including torture, to combat the threat. With every invasion scare and attempt on Elizabeth's life, the danger for England's Catholics grew. God's Traitors explores this agonising conflict of loyalty from the perspective of one Catholic family, the Vauxes of Harrowden Hall. To follow the Vaux story -- from staunch loyalty to passive resistance to increasing activism -- is to see, in microcosm, the pressures and painful choices that confronted the Catholic community of Reformation England. Theirs in an enthralling tale of plots, priest-holes and persecution plated out in a world of shadows people by spies and agents provocateurs. They lived in a state of siege, under constant surveillance. The petty squabbles, unsuitable marriages, love and laughter of family life were punctuated by dawn raids, sudden arrests and clandestine meetings. Above all, this is a timeless and timely story of human courage and frailty, repression and reaction and the power of faith against the sternest of odds.

    The Curtain is a seven-part essay by Milan Kundera, along with The Art of the Novel and Testaments Betrayed composing a type of trilogy of book-length essays on the European novel.

    

    It would alsomake a good RCIA resource as well as a blockbuster stimulus fordiscussions."—Book Nook, Pecos BenedictineThe authors answer the question, "Why Be Catholic?" fairly and squarely, showing a deep appreciation about what is good in Catholicism and a penetrating honesty about the Church's shortcomings. Rohr and Martos also examine what it means to be Catholic in the United States today. Finally, to answer the title question in a more personal way, they present portraits of some outstanding Catholics, especially those we call saints, who have found personal fulfillment by living their faith to the utmost.After reading this book, you will appreciate more fully the unique heritage of the Catholic Church. You will understand how its magnificent tradition enriches the lives of Catholics today and propels the ever-changing Church into the 21st century and third millennium. A popular resource for RCIA, evangelization and religious education.