We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    The calculus is not a hard subject and I prove this through an easy to read and obvious approach spanning only 100 pages. I have written this book with the following type of student in mind; the non-traditional student returning to college after a long break, a notoriously weak student in math who just needs to get past calculus to obtain a degree, and the garage tinkerer who wishes to understand a little more about the technical subjects. This book is meant to address the many fundamental thought-blocks that keep the average 'mathaphobe' (or just an interested person who doesn't have the time to enroll in a course) from excelling in mathematics in a clear and concise manner. It is my sincerest hope that this book helps you with your needs.Show more Show less

    Fifty-somethings just need an extra dose of inspiration to get us going! My book provides a landslide of inspiration to kickstart your very own fitness transformation, as well as my entire step-by-step journey - told with all the humor and down-to-earth honesty of an old gal on a mission! Packed with advice on how to get started, log your calorie intake and schedule your workouts, this book proves that you can accomplish any goal at any age once you have a plan.

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    Based on years of personal research and client feedback, best-selling author, naturopath and health coach Kylie Ansett answers the question;What is the secret to looking and feeling younger? You will learn: • How to have whiter teeth without using chemicals • How to firm and tone your face for free • How to wake early feeling refreshed and energized every day • How to have the energy of a 25 year old without taking a single supplement • Detox methods that will take years off your face and decades off your body • And much, much more! Do you ever hear yourself making the excuse: “I’m too old for that!”? Do you look in the mirror some days and not recognize who is looking back? (Other days you feel just as old as you look!) Every day more grey hairs. And wrinkles. You don’t have as much energy. You’re not as bendy as you used to be. Skin that used to be firm is, well, less firm. Is there a way? Can you recapture the energy, the vitality and the health of your younger days? Can you start looking younger instead of older every day? Is there a way to turn back time? Look at what others have said about 10 Years Younger: Way more than just about looking good. Straightforward and practical advice for anyone who wants to be more conscious about their health, looks and life choices. - Harmony Davis Interesting, heartfelt, practical and humorous. A great reminder of how easy, cheap and effective looking younger can be. An excellent resource to keep us healthy and younger looking. - Deborah Sutton There is something in here for every woman; all the tips are simple, inexpensive and easy to implement. Read this and your body will thank you. - Julie Extremely entertaining, informative and engaging. I felt like I’d just given myself an enjoyable self-pampering session. It is a workout, a spring clean & rejuvenation for the body and mind. - Melia Vlatko-Rulo Both practical and compelling - gives the most amazing ideas for how to look and feel 10 years younger. What I like the best is the 'try it on' approach. Try them all and see what fits - what a brilliant idea! - Jane E Infante A genuine and honest approach to looking younger; and good health is at the heart of it. - Coral For those who can't or don't want to try 'artificial' ways of staying young, this is a really good book. Many techniques are simple and quick, with proven effects on your body and mind. Well written and concise, with good summaries at the end of each chapter. - J This is an upbeat and original book, about aging well. I liked the format this material was presented in, providing passages followed by an action plan. If you don't envision/equate growing older as a steady, downward slide to multiple meds, limited mobility and sagging jowls, give this one a try! - Geraldine Helen Harman Every ingenious tip was made with either ingredients I could easily find in my cupboard, or no ingredients at all, so I could begin straight away. - Taya M A holistic viewpoint, rather than quick fixes, creams and lotions. Age is as much about attitude and the way we see life.

    New chapters cover how to build a personal carb count database, carb counting for insulin pump users, a whole week of meal plans, and much more.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    This fully updated and expanded book is not about how the music business should work, but how it does work. Industry insider Moses Avalon tells it like it is how producers dip into budgets, artists steal songs, lawyers write contracts in code and shows you how to survive these and other career-stifling situations. Deconstructing actual major and indie-label record deals, this book dissects each party's involvement and offers perspective on their actual roles, how much they get paid, and what their agendas really are. Engineers, managers, producers, artists, labels and lawyers each take their turn in the hot seat. It also outlines realistic alternatives for newcomers, such as "baby" production deals and vanity labels. This third edition includes: an entire chapter comparing ASCAP and BMI a publishing first * new insights for indie artists, including the lowdown on digital-distribution scams and independent A&R * information on new legislation and its impact on sampling and other legal matters * new music-industry "family trees" that reflect recent consolidation and reorganization * 80 pages of new material * and much more.

    Together they provide a complete painting programme.

    straight from an experienced pro that has seen millions of dollars exchange hands at the closing table.” - Peter Voogd, #1 International Bestselling Author of 6 Months to 6 Figures There are countless real estate books on the market today, so why read this one? What sets it apart from all the others out there?Bestselling Author, Alex Goldstein, brings a unique perspective that many others do not. As a successful realtor and investor, Alex has been on both sides of a real estate transaction, so he knows what strategies and techniques will lead to a successful deal, and which ones should be avoided at all costs. That’s why he chose the name, "No Nonsense Real Estate," for his third book.Goldstein offers practical, proven home buying techniques, free of fluff or confusing jargon.This book is for anyone who is getting ready to buy or sell a home and wants to be as informed as possible as they get ready to begin the process so there are no surprises – whether they will be working with a realtor or doing it on their own. 9 REASONS TO READ THIS BOOK NOW: 1. AGENT - Go through the pros and cons of working with a real estate agent, and the two ways that they can add the most value,2. ECONOMICS - You'll understand the fundamental economics of the housing market in the simplest terms possible3. INVESTING - Avoid the top five mistakes (almost) all new real estate investors make4. NEGOTIATIONS - Five critical elements of a successful negotiation5. FINANCING - Possible financing options, from traditional loans to seller financing6. SELLING - Seven secrets that make selling a home as painless as possible7. BUYING - Demystifying contracts and closing costs takes the fear out of the process8. CLOSING - Walk through eight steps involved in a real estate transaction closing9. PRACTICAL - Learn how all the different parts come together in a real life case studyYou also receive three free gifts. Goldstein has put together a special document answering the most popular questions every buyer, seller or investor has during a real estate transaction. You also get special access to an easy-to-understand glossary of the most popular real estate jargon. Last but not least, every reader is access to a free video training that will teach you how to choose the best home for your family.

    On your path to success, both the biggest hurdle and the biggest support is your own mind – depending on how you have trained it.”– CHANAKYANo school or university teaches us how to make friends, have a successful career, maintain a healthy married life, run a family or live life in general. How many times have we wished for a roadmap to navigate the confusing landscape of daily-life, to have a guidebook to show us the way? In his much-awaited book Thus Spoke Chanakya, bestselling author Radhakrishnan Pillai decodes ancient texts from the illustrious Kautilya’s Arthashastra within the context of modern times and doles them out in short, crisp passages for everyday practice and use. A perfect read for those who yearn to master the teachings of Chanakya for overall success. Radhakrishnan Pillai is the bestselling author of Corporate Chanakya, Chanakya’s 7 Secrets of Leadership, Chanakya in You and Katha Chanakya. He has a PhD in Kautilya’s Athashastra and a Master’s degree in Sanskrit. A renowned management consultant and speaker, he heads the Leadership Center at the University of Mumbai.

    It introduces preemptive opening bids, overcalls and takeout doubles.