Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

    In "How to Start a Successful Blog in One Hour" you'll learn how to use WordPress to get a blog online in under an hour. Just follow this seven-step process and your brand new blog will contain: a theme, ten plugins and four tools for building an audience. The best part? The entire process will only take 60 minutes to complete.

    Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart - to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She looks to John Le Carré for a lesson in how to advance plot through dialogue and to Flannery O'Connor for the cunning use of the telling detail. And, most important, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    Halbert explaining the secrets to effect marketing.

    Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    Brimming with examples, quotes, and case studies that include an illuminating discussion of Max Perkins's editorial collaboration with F. Scott Fitzgerald on The Great Gatsby, this book proves how fundamental editing is to great writing. Bell also offers strategic tips and exercises for self-editing, and a series of remarkable interviews, that take us into the studios of established authors such as Michael Ondaatje, Tracy Kidder, and Ann Patchett to learn from their various approaches to shaping their work after its initial creation. Much more than a manual, The Artful Edit inspires readers to think about both the discipline and the creativity of editing and how editing can enhance their work. A vigorous investigation into the history and meaning of the edit, this book, like The Triggering Town and The Elements of Style, is a must-have companion for every writer.

    So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever!Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word.Here's a glimpse of what's waiting for you inside this book:* Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals* How to get more prospects to say "Yes!" to the fees that you propose* Why striving to be the "best" in your field almost never works, and what to do instead* How to charge more - and earn more - by creating new income streams closely related to your core business* How to have more time for the life you want and still have a great income* How to "test the waters" and land freelance work now, even if you're already employed* Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions* Stories of real-life freelancers who destroy the myth that freelancers barely scrape byAnd dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

    Thus, the act of chronicling one’s journey has never been more popular, nor the urge stronger.Writing Away: A Creative Guide to Awakening the Journal-Writing Traveler, will inspire budding memoirists and jetsetting scribes alike. But Writing Away doesn’t stop there—author Lavinia Spalding spins the romantic tradition of keeping a travelogue into a modern, witty adventure in awareness, introducing the traditional handwritten journal as a profoundly valuable tool for self-discovery, artistic expression, and spiritual growth.Writing Away teaches you to embrace mishaps in order to enrich your travel experience, recognize in advance what you want to remember, tap into all your senses, and connect with the physical world in an increasingly technological age. It helps you overcome writer’s block and procrastination; tackle the discipline, routine, structure, and momentum that are crucial to the creative process; and it demonstrates how traveling—while keeping a journal along the way—is the world’s most valuable writing exercise.

    Like Agatha Christie and Raymond Chandler, Sara Paretsky and Thomas Harris, you, too, can learn the trade secrets of quality detective fiction.It's true.  Just one year from now, you can deliver a completed mystery novel to a publisher--by writing only on weekends.  Authors Robert J.  Ray and Jack Remick guide you through the entire mystery-writing process, from creating a killer to polishing off the final draft.  Each weekend you'll focus on a specific task--learning the basics of novel-writing, the special demands of mystery-writing, and the secrets professionals use to create stories one scene at a time, building to a shivery, satisfying climax.  Using Agatha Christie's The Body in the Library as a model for the classical mystery tale and Martin Cruz Smith's Gorky Park for the hard-boiled mystery, this unique step-by-step program gives you all the information you need to reach your ultimate goal: a finished book in just 52 weeks!  Let two successful masters of the genre show you how...Discover: Why you must create your killer first The tricks to writing dialogue that does it all--moves your plot, involves your reader, and makes your style sizzle How to "bury" information (and corpses) for your reader to find Why you should NOT build your book around chapters Special techniques for clearing writer's block Plus: examples from Sue Grafton, Dashiell Hammett, Patricia Cornwell, Thomas Harris, Raymond Chandler, and more.

    Dangling modifiers, gerunds, punctuation marks--it's enough to make you want to drop out of high school. Swearing and sex on the other hand, well, these time-honored pastimes warm the cockles of our hearts. Now, The Elements of F*cking Style drags English grammar out of the ivory tower and into the gutter, injecting a dull subject with a much-needed dose of color.This book addresses everything from common questions ("What the hell is a pronoun?") to philosophical conundrums ("Does not using paragraphs or periods make my thesis read like it was written by a mental patient?"). Other valuable sections include:•All I've got in this world are my sentences and my balls, and I don't break 'em for nobody•A colon is more than an organ that gets cancer•Words your bound to f*ck upOne glance at your friend's blog should tell you everything you need to know about the sorry state of the English language. This book gives you the tools you need to stop looking like an idiot on message boards and in interoffice memos. Grammar has never before been so much f*cking fun.

    The truth is this: Great writers don't have more time than you do. They make time to write. Not only do they make time, they also follow specific routines that help them avoid writer's block altogether. By developing the "writing habit" you'll have the confidence to sit down in front of a computer every day, knowing the words will come. YOUR GOAL: Write 2,000 Words a Day -- Every Day! One of the key factors to effectively developing ANY habit is choosing a specific, measurable goal. So if you want to become a prolific writer, then you'll need to choose a specific word count for each day. While I suggest 2,000 words as a goal, you can pick any number that fits in with your busy schedule. You might choose 500 or 1,000 words a day. Or, you might have more time than I do (or write faster than I do) and choose to write 3,000 or 10,000 words each day. The important thing is to establish a daily word count goal and then stick to it. In "Writing Habit Mastery" you'll learn how to incorporate writing into your daily routine. What you'll get is a strategy and list of tools that will help you develop a sustainable writing habit and demolish writer's block."Writing Habit Mastery" contains a step-by-step blueprint of habits and routines you can use to develop this routine.Inside this guide you'll learn how to: Establish the PERFECT writing routine and environment Find the time to write--even if you have a full-time job Minimize distractions and interruptions Crank out PUBLISHED works on a consistent basis Create an energized state where you're ready to write Make money from your completed books or screenplays < Follow a simple seven-step process that prevents writer's block You can write thousands of words every day. All you need is a strategy to develop this habit.