For, while the order of the alphabet itself became fixed very soon after letters were first invented, their ability to sort and store and organize proved far less obvious. To many of our forebears, the idea of of organising things by the random chance of the alphabet rather than by established systems of hierarchy or typology lay somewhere between unthinkable and disrespectful. The author fascinatingly lays out the gradual triumph of alphabetical order, from its possible earliest days as a sorting tool in the Great Library of Alexandria in the third century BCE, to its current decline in prominence in our digital age of Wikipedia and Google.

    As language evolves faster than ever before, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for spelling, grammar, and punctuation guidelines that would reflect not only the site's lighthearted tone but also how readers actually use language IRL.With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules laid out by Strunk and White: A world without "whom," she argues, is a world with more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen--A World Without "Whom" is essential for readers and writers of virtually everything: news articles, blog posts, tweets, texts, emails, and whatever comes next--so basically everyone.

    A VINTAGE ORIGINAL.What do we see when we read? Did Tolstoy really describe Anna Karenina? Did Melville ever really tell us what, exactly, Ishmael looked like? The collection of fragmented images on a page - a graceful ear there, a stray curl, a hat positioned just so - and other clues and signifiers helps us to create an image of a character. But in fact our sense that we know a character intimately has little to do with our ability to concretely picture our beloved - or reviled - literary figures.In this remarkable work of nonfiction, Knopf's Associate Art Director Peter Mendelsund combines his profession, as an award-winning designer; his first career, as a classically trained pianist; and his first love, literature - he thinks of himself first, and foremost, as a reader - into what is sure to be one of the most provocative and unusual investigations into how we understand the act of reading.

    . . . This treasure trove of linguistics, sociology, history and folklore offers a fascinating look at how, through the centuries, a unique and enduring language has reflected an equally unique and enduring culture.”—Publishers Weekly, starred reviewThe main spoken language of the Jews for more than 1,000 years, Yiddish offers a comprehensive picture of the mind-set that enabled them to survive a millennium of unrelenting persecution across Europe. Through the idioms, phrases, metaphors, and fascinating history of this wonderful tongue, Michael Wex gives us a moving and inspiring portrait of a people, and a language, in exile. From tukhes to goy, meshugener to bobe mayse (cok-and-bull story), Born to Kvetch offers a wealth of material, some that has never appeared in English before, on all elements of Yiddish life, including food, nature, divinity, humanity, and even sex.

    From Leibniz's belief that the I Ching illustrated the principles of calculus to Marco Polo's mistaking a rhinoceros for a unicorn, Umberto Eco offers a dazzling tour of intellectual history, illuminating the ways in which we project the familiar onto the strange to make sense of the world. Uncovering layers of mistakes that have shaped human history, Eco offers with wit and clarity such instances as Columbus's voyage to the New World, the fictions that grew around the Rosicrucians and Knights Templar, and the linguistic endeavors to recreate the language of Babel, to show how serendipities can evolve out of mistakes. With erudition, anecdotes, and scholarly rigor, this new collection of essays is sure to entertain and enlighten any reader with a passion for the curious history of languages and ideas.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    He then fills it in with a tint of etymology and a smattering of quotes that show how the word is used, ending with a list of companion words. The words themselves range from commonplace — like biscuit, a twice-baked cake for Roman soldiers — to loanwords including chaparral, from the Basque shepherds who came to the American West; words from myths, such as hector; metamorphosis words, like silly, which evolved holy to goofy in a mere thousand years; and words well worthy of revival, such as carrytale, a wandering storyteller. Whether old-fangled or brand new, all the words included in The Painted Word possess an ineffable quality that makes them luminous.“A mytagogue, a carrytale and a thaumaturge, Cousineau makes us Argus-eyed to the ubuntu of the aprocryphal and Gemutlichkeit it provides, and if you don’t know what I’m talking about, then you definitely need this book.” -Lemony Snicket

    Americans are not reading enough, they say, or reading the right books, in the right way. In this book, Alan Jacobs argues that, contrary to the doomsayers, reading is alive and well in America. There are millions of devoted readers supporting hundreds of enormous bookstores and online booksellers. Oprah's Book Club is hugely influential, and a recent NEA survey reveals an actual uptick in the reading of literary fiction. Jacobs's interactions with his students and the readers of his own books, however, suggest that many readers lack confidence; they wonder whether they are reading well, with proper focus and attentiveness, with due discretion and discernment. Many have absorbed the puritanical message that reading is, first and foremost, good for you--the intellectual equivalent of eating your Brussels sprouts. For such people, indeed for all readers, Jacobs offers some simple, powerful, and much needed advice: read at whim, read what gives you delight, and do so without shame, whether it be Stephen King or the King James Version of the Bible. In contrast to the more methodical approach of Mortimer Adler's classic How to Read a Book (1940), Jacobs offers an insightful, accessible, and playfully irreverent guide for aspiring readers. Each chapter focuses on one aspect of approaching literary fiction, poetry, or nonfiction, and the book explores everything from the invention of silent reading, reading responsively, rereading, and reading on electronic devices. Invitingly written, with equal measures of wit and erudition, The Pleasures of Reading in an Age of Distraction will appeal to all readers, whether they be novices looking for direction or old hands seeking to recapture the pleasures of reading they first experienced as children.

    Lipton in the Books of Venery that were the constant study of anyone who aspired to the title of gentleman in the fifteenth century. When Mr. Lipton's painstaking research revealed that five hundred years ago the terms of venery had already been turned into the Game of Venery, he embarked on an odyssey that has given us a "slouch of models," a "shrivel of critics," an "unction of undertakers," a "blur of Impressionists," a "score of bachelors," and a "pocket of quarterbacks." This ultimate edition of An Exaltation of Larks is Mr. Lipton's brilliant answer to the assault on language and literacy in the last decades of the twentieth century. In it you will find more than 1,100 resurrected or newly minted contributions to that most endangered of all species, our language, in a setting of 250 witty, beautiful, and remarkably apt engravings.

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    Austin was one of the leading philosophers of the twentieth century. The William James Lectures presented Austin's conclusions in the field to which he directed his main efforts on a wide variety of philosophical problems. These talks became the classic How to Do Things with Words.For this second edition, the editors have returned to Austin's original lecture notes, amending the printed text where it seemed necessary. Students will find the new text clearer, and, at the same time, more faithful to the actual lectures. An appendix contains literal transcriptions of a number of marginal notes made by Austin but not included in the text. Comparison of the text with these annotations provides new dimensions to the study of Austin's work.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    This celebrated account of the decipherment of Linear B in the 1950s by Michael Ventris was written by his close collaborator in the momentuous discovery. In revealing the secrets of Linear B it offers a valuable survey of late pre-Hellenic archaeology, uncovering fascinating details of the religious and economic history of an ancient civilization.

    Renowned classicist Lionel Casson takes us on a lively tour, from the royal libraries of the most ancient Near East, through the private and public libraries of Greece and Rome, down to the first Christian monastic libraries. To the founders of the first public libraries of the Greek world goes the credit for creating the prototype of today’s library buildings and the science of organizing books in them.Casson recounts the development of ancient library buildings, systems, holdings, and patrons, addressing questions on a wide variety of topics, such as:• What was the connection between the rise in education and literacy and the growth of libraries?• Who contributed to the early development of public libraries, especially the great library at Alexandria?• What did ancient libraries include in their holdings?• How did ancient libraries acquire books?• What was the nature of publishing in the Greek and Roman world?• How did different types of users (royalty, scholars, religious figures) and different kinds of “books” (tablets, scrolls, codices) affect library arrangements?• How did Christianity transform the nature of library holdings?Just as a library yields unexpected treasures to a meandering browser, this entertaining book offers to its perusers the surprising history of the rise and development of ancient libraries—a fascinating story never told before.

    As author James Cochrane explains, he does not take issue with the so-called "educated or uneducated" uses of the English language. Between You and I is more concerned with the particular form of English debasement we now have, which might be called the "half-educated" uses of language. Readers may be surprised to find that much of what they thought was "bad" English is in fact perfectly good and that what they have learned to think of as "good" English is sometimes ignorant, dishonest, or just plain stupid.