HOW RISKY IS IT, REALLY?International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear — too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

    Lilly, M.D.This book examines the sacred realms of self, religion, sex, science, philosophy, drugs, politics, money, crime, war, family & spiritual paths "with no holds barred, with courage & a sense of excitement." It provides readers with unique views of their own inner realities to help unfold new areas for growth & self-realization.

    It has been inspired by the scientific ferment that swept through Britain at the end of the 18th century, and which Holmes now radically redefines as 'the revolution of Romantic Science'.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    He also talks about the philosophy behind total football, the driving force behind the great Dutch side of the 1970s, and a style of football many top teams attempt to emulate today. Then there was the eight years of success as manager of Barcelona, one of the most stressful jobs in the game, and back to Ajax, where, with his emphasis on youth and home-grown talent, he put together another team of superb ability.

    News of both the Ice Man's discovery and his age, which was put at over five thousand years, fascinated scientists and newspapers throughout the world. But what made Sykes's story particularly revelatory was his successful identification of a genetic descendant of the Ice Man, a woman living in Great Britain today. How was Sykes able to locate a living relative of a man who died thousands of years ago?In The Seven Daughters of Eve, he gives us a firsthand account of his research into a remarkable gene, which passes undiluted from generation to generation through the maternal line. After plotting thousands of DNA sequences from all over the world, Sykes found that they clustered around a handful of distinct groups. Among Europeans and North American Caucasians, there are, in fact, only seven. This conclusion was staggering: almost everyone of native European descent, wherever they may live throughout the world, can trace their ancestry back to one of seven women, the Seven Daughters of Eve.Naming them Ursula, Xenia, Helena, Velda, Tara, Katrine, and Jasmine, Sykes has created portraits of their disparate worlds by mapping the migratory patterns followed by millions of their ancestors. In reading the stories of these seven women, we learn exactly how our origins can be traced, how and where our ancient genetic ancestors lived, and how we are each living proof of the almost indestructible strands of DNA, which have survived over so many thousands of years. Indeed, The Seven Daughters of Eve is filled with dramatic stories: from Sykes's identification, using DNA samples from two living relatives, of the remains of Tsar Nicholas and Tsaress Alexandra, to the Caribbean woman whose family had been sold into slavery centuries before and whose ancestry Sykes was able to trace back to the Eastern coast of central Africa. Ultimately, Sykes's investigation reveals that, as a race, what humans have in common is more deeply embedded than what separates us.

    Professor Marcus du Sautoy shows how these masters of abstraction find a role in the real world and proves that mathematics is the driving force behind modern science. He explores the relationship between Newton and Leibniz, the men behind the calculus; looks at how the mathematics that Euler invented 200 years ago paved the way for the internet and discovers how Fourier transformed our understanding of heat, light and sound. In addition, he finds out how Galois’ mathematics describes the particles that make up our universe, how Gaussian distribution underpins modern medicine, and how Riemann’s maths helped Einstein with his theory of relativity. Finally, he introduces Cantor, who discovered infinite numbers; Poincaré, whose work gave rise to chaos theory; G.H. Hardy, whose work inspired the millions of codes that help to keep the internet safe, and Nicolas Bourbaki, the mathematician who never was. The BBC Radio 4 series looking at the people who shaped modern mathematics, written and presented by Marcus du Sautoy. 1 CDs, 150 minutes

    From enthusiasts to those who have just been introduced to the beautiful world of photography, knowing the craft and equipment is essential. This little comprehensive guide for beginners will take you on an amazing journey of discovering how wonderful Digital Photography is and how mesmerizing the art can be. From the advantages of SLR and the importance of shutter speed, to the types of lenses and the significance of good lighting, you will soon be on your journey to capturing the most stunning pictures and a kaleidoscope of dazzling sights to be eternalized. Technology is ever changing and now with Digital Photography, the world can be seen in vivid colors through your art. Begin your journey right here, right now.

    It is truly a vital field, central to the health of society, but it is often poorly understood, largely due to misrepresentations in the media. In this Very Short Introduction, an internationally recognized authority on epidemiology, Dr. Rodolfo Saracci, provides a wealth of information on this key field, dispelling some of the myths surrounding the study of epidemiology, and explaining what epidemiology is and how vital it is to the discovery, control, and prevention of disease in world populations. Dr. Saracci provides a general explanation of the principles behind clinical trials, and explains the nature of basic statistics concerning disease. He also looks at the ethical and political issues related to obtaining and using information concerning patients, and trials involving placebos.

    But as animals can only be spied on by getting quite close Heinrich adopts ravens, thereby becoming a "raven father," as well as observing them in their natural habitat, studying their daily routines, and in the process painting a vivid picture of the world as lived by the ravens. At the heart of this book are Heinrich's love and respect for these complex and engaging creatures, and through his keen observation andanalysis, we become their intimates too.Throughout history there has existed an extraordinary relationship between humans and ravens. Ravens, like early humans, are scavengers on the kills of great carnivores. As scavengers, ravens were associated with hunters they found in the north: wolves and, later, men. The trinity of wolf, man, and raven in the hunt is an extremely ancient one. In considering the appeal of the raven, Bernd Heinrich suspects that a meeting of the minds might reside in that hunting trinity.Heinrich's passion for ravens has led him around the world in his research. Mind of the Raven takes you on an exotic journey--from New England to Germany, Montana to Baffin Island in the high Arctic--offering dazzling accounts of how science works in the field, filtered through the eyes of a passionate observer of nature.Heinrich has a true gift; through his stories, his beautiful writing, illustrations, and photography, the ravens come alive. Each new discovery and insight into their behavior is thrilling to read. just as the title promises, the reader is given a rare glimpse into the mind of these wonderful creatures.Following the dictum of Leonardo da Vinci--"It is not enough to believe what you see. YOU Must also understand what you see"--Bernd Heinrich enables us to see the natural world through the eyes of a scientist. At once lyrical and scientific, Mind of the Raven is bound to be a modern classic.

    That they exist, Simon Singh reveals, underscores the brilliance of the shows' writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor. While recounting memorable episodes such as “Bart the Genius” and “Homer3,” Singh weaves in mathematical stories that explore everything from p to Mersenne primes, Euler's equation to the unsolved riddle of P v. NP; from perfect numbers to narcissistic numbers, infinity to even bigger infinities, and much more. Along the way, Singh meets members of The Simpsons' brilliant writing team-among them David X. Cohen, Al Jean, Jeff Westbrook, and Mike Reiss-whose love of arcane mathematics becomes clear as they reveal the stories behind the episodes. With wit and clarity, displaying a true fan's zeal, and replete with images from the shows, photographs of the writers, and diagrams and proofs, The Simpsons and Their Mathematical Secrets offers an entirely new insight into the most successful show in television history.

    "The Theory of Everything" presents the most complex theories, both past and present, of physics; yet it remains clear and accessible. It will enlighten readers and expose them to the rich history of scientific thought and the complexities of the universe in which we live.

    But things didn't turn out that way. For a start, we turned out to have far fewer genes than originally thought - just over 20,000, the same sort of number as a fruit fly or worm. What's more, the proportionof DNA consisting of genes coding for proteins was a mere 2%. So, was the rest of the genome accumulated 'junk'?Things have changed since those early heady days of the Human Genome Project. But the emerging picture is if anything far more exciting. In this book, John Parrington explains the key features that are coming to light - some, such as the results of the international ENCODE programme, still much debated and controversial in their scope. He gives an outline of the deeper genome, involving layers of regulatory elements controlling and coordinating the switching on and off of genes; the impact ofits 3D geometry; the discovery of a variety of new RNAs playing critical roles; the epigenetic changes influenced by the environment and life experiences that can make identical twins different and be passed on to the next generation; and the clues coming out of comparisons with the genomes ofNeanderthals as well as that of chimps about the development our species. We are learning more about ourselves, and about the genetic aspects of many diseases. But in its complexity, flexibility, and ability to respond to environmental cues, the human genome is proving to be far more subtle than we ever imagined.

    Along the way, he also addressed Batman with his multi-layered ARKHAM ASYLUM and his literary "Gothic" storyline. Callahan examines all five works in detail, drawing out their evolving themes and exploring Morrison's sometimes difficult texts in plain language. Rounding out the volume: an exclusive interview with Morrison, a foreword by popular comics writer Jason Aaron, and an appendix addressing Morrison's even earlier, shorter work. From Sequart Research & Literacy Organization. More info at http: //Sequart.org

    Cannato illuminates the Christian concepts of grace, empathy, and the kingdom of God by examining them in light of cutting-edge scientific theory.