For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

    Whether today’s populism represents a corrective to unfair and obsolete policies or a threat to liberal democracy itself remains up for debate. Yet this much is clear: these challenges indict the triumphalism that accompanied liberal democratic consolidation after the collapse of the Soviet Union. To respond to today’s crisis, good leaders must strive for inclusive economic growth while addressing fraught social and cultural issues, including demographic anxiety, with frank attention. Although reforms may stem the populist tide, liberal democratic life will always leave some citizens unsatisfied. This is a permanent source of vulnerability, but liberal democracy will endure so long as citizens believe it is worth fighting for.

    She shows readers how this civil rights movement radical sought—for more than a half a century—to expose and eradicate the American racial-caste system in jobs, schools, public services, and criminal justice.

    He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them. Lakoff’s years of research and work with leading activists and policy makers have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people support policies which align with their values and identities, but which often run counter to their best interests. Don't Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond. Read it, take action—and help take America back.

    The narrative—sometimes shocking, other times hilarious in its absurdity—gives the listener a real-life understanding of how gun-control laws only make it more difficult for honest, law-abiding people to get guns, while violent crime continues to rise. Using facts and newly uncovered research, Miller exposes the schemes politicians on Capitol Hill, in the White House, and around the country are using to deny people their Second Amendment rights. She exposes the myths that gun grabbers and liberal media use to get new laws passed that infringe on our right to keep and bear arms.

    In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.A little-known classic in the spirit of Machiavelli's "Prince", "How to Win an Election" is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

    Unfortunately, there's some truth to that: there are few places in the world where the turncoats and careerists are so highly rewarded and where loyalty is equated with stupidity. Luckily, another bit of wisdom about the Beltway is also true: the people in Washington aren't like the ones in the rest of the country. The American people treasure loyalty. They stick by a friend when he needs them. They forgive him when he's wrong. They understand the difference between politics and friendship. They are true to their ideals and their schools, loyal to their families and their God.In "Stickin'," the always colorful and insightful political strategist James Carville, who has been accused of being loyal, examines this much-maligned and misunderstood political good. Along the way, he looks at loyalty in the family and among friends, in theory and in practice. He praises some loyal people and skewers some deserving backstabbers. And, of course, it wouldn't be a Carville book if he didn't provide recipes for some good home cooking.

    With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the tragic story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered will offer an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.

    Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders—uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this electronic global economy is all about and what it will take to live within it.With vivid stories drawn from his extensive travels, he dramatizes the conflict of “the Lexus and the olive tree”—the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.

    Constitution: A Reader was developed for teaching the core course on the U.S. Constitution at Hillsdale College. Divided into eleven sections with introductions by members of Hillsdale's Politics Department faculty, readings cover the principles of the American founding; the framing and structure of the Constitution; the secession crisis and the Civil War; the Progressive rejection of the Constitution; and the building of the administrative state based on Progressive principles.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Informed by conversations with elected women leaders from all levels, former three-term Vermont Governor and Ambassador to Switzerland Madeleine M. Kunin asks: What difference do women make? What is the worst part of politics, and what is the best part? What inspired these women to run, and how did they prepare themselves for public life? How did they raise money, protect their families' privacy, deal with criticism and attack ads, and work with the good old boys?Kunin's core message is that America needs an infusion of new leadership to better address the major problems of our time. To see how women can achieve that goal, she combines her personal experience in politics; the lessons of past women's movements; the stories of young women today who have new ideas about their role in society; and interviews with a wide range of women in positions of power, looking for clues to their leadership, as well as the effects of gender stereotyping. She interviews Senator Hillary Rodham Clinton, analyzes her campaign, and addresses the question: Is the country ready? Other interviewees include U.S. Representatives Loretta Sanchez, Linda Sanchez, Deborah Pryce, and Tammy Baldwin, and U.S. Senators Susan Collins, Amy Klobuchar, and Carol Moseley Braun, and Governors Kathleen Sibelius and Janet Napolitano.The next generation of women will be inspired to lead by seeing women like Nancy Pelosi wielding the gavel, and seeing themselves reflected in the portraits in statehouses, courthouses, corporate and university boardrooms, and the White House. Pearls, Politics, and Power will help ensure that this inspiration is not soured or deflected, but channeled into successful candidacies by America's leaders of tomorrow. What will it take for women to assume their rightful places in the political corridors of power?

    Never before have we seen such a penetrating view of the inside drama, tensions, and foibles of champaigns, consultants, and campaigners. Comments Doris Kearns Goodwin, an author.