No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Well, you don't have to resemble a model to achieve a Bowflex body. Now, you can apply the complete science behind what it takes to get that lean, muscular look. The course of action you're holding in your hands contains the best-possible routines and practices that, combined, cause greater and faster results.The Bowflex exercise system is based on the simple bow-and-arrow principle. Its patented Power Rod technology flexes and extends to provide force or resistance, part of your week-by-week workouts, which focus on all major muscle groups. Merge the recommended Bowflex routines with Dr. Ellington Darden's guidelines on eating, hydrating, and resting, and you'll be well on your way to getting the results you've always wanted.In addition to four fat-loss meal plans, you'll find complete programs for out-of-shape athletes, women who want to reduce their hips and thighs, and individuals who wish to focus on their abdominals. Choose the one that's right for you, depending on your age, experience, body type, and personal goals. Throughout these pages you'll be inspired by reports and photographs of real results from real people using a real Bowflex machine.With a little discipline and patience, you'll see your extra fat begin to vanish, revealing your muscles' lean lines. In only six weeks, a man could drop 35 pounds of fat and 5 inches from his waist. A woman could lose 19 pounds of fat and 4 inches from her thighs. And both can build 3 pounds of muscle. Best of all, you will experience strength, firmness, and muscular refinement as never before.Elegant, instructive photographs of Dr. Darden's top 23 Bowflex exercises make this the ideal fitness manual for both men and women-- those who already use the Bowflex system as well as the many new users of this fast-growing home-exercise system. The only authorized book on the subject, The Bowflex Body Plan will help you lose fat, build muscle, and reshape your body-- fast.Soon you will have the results you've always wanted. Soon you will have a Bowflex body.

    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

    Every year, tens of thousands of people embark towards taking the exam via private study, Cisco Academy courses, or online training. The sad truth is most students quit along the way, and for those few who actually do attempt it, only 50% pass. All that time, effort, and money wasted! If there are so many manuals, CBT courses, lab simulators, exam engines, and study resources out there, then what goes wrong? This is the question Cisco trainer Paul Browning wanted to get to the bottom of. After interviewing thousands of students, he discovered that most people quit because they are simply overwhelmed with the sheer volume of material they need to digest and, of course, the large number of hands-on skills they need to be able to demonstrate in the exam. Add to that the day-to-day stresses of commuting to work, bringing up a family, and the distraction of everyday problems and challenges; it's no wonder people quit. This is where Cisco CCNA in 60 Days can help. Devised by two industry experts and countless Cisco students just like you, the 60-day programme breaks down every exam requirement into a daily study task. All you need to do is open the book at the relevant day (from 1 to 60), read the theory, and complete the lab. Every lesson is reviewed several times in the form of exam questions, review sessions, a handy exam cram guide, and, of course, hands-on labs for you to follow. You can choose to take the CCENT after the first 30 days and the ICND2 after the next 30 days, or you can take the CCNA after 60 days of study. Here is what is included in your study guide: 60 daily study tasks Full explanations of theory Real-world tips and advice Over 47 hands-on labs, plus 15 bonus CCENT and ICND2 labs CCENT and ICND2 cram guides Bonus VLSM guide Motivational goal-setting guide Downloadable videos Author Paul Browning is a former police officer who used his CCNA qualification to help him make a career change to IT. He worked for Cisco in the UK for a while, and then went on to start his own Cisco training company, which he ran for 8 years before moving into online Cisco training. He is the author of several Cisco study guides. He has also created the online Cisco certification training sites, including www.howtonetwork.net and www.in60days.net. Technical author Farai Tafa used to work in a shoe shop but decided he wanted more out of life, so he began to study for his Cisco exams. He is now a dual CCIE and one of the leading Cisco consultants in the US. He currently designs, installs, and troubleshoots networks for large companies.

    That means you can't tap into the full power of Rails unless you master the Ruby language. ""Ruby for Rails,"" written by Ruby expert David Black (with a forward by David Heinemeier Hansson), helps Rails developers achieve Ruby mastery. Each chapter deepens your Ruby knowledge and shows you how it connects to Rails. You'll gain confidence working with objects and classes and learn how to leverage Ruby's elegant, expressive syntax for Rails application power. And you'll become a better Rails developer through a deep understanding of the design of Rails itself and how to take advantage of it.Newcomers to Ruby will find a Rails-oriented Ruby introduction that's easy to read and that includes dynamic programming techniques, an exploration of Ruby objects, classes, and data structures, and many neat examples of Ruby and Rails code in action. ""Ruby for Rails"": the Ruby guide for Rails developers!What's Inside Classes, modules, and objects Collection handling and filtering String and regular expression manipulation Exploration of the Rails source code Ruby dynamics Many more programming concepts and techniques!

    “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.www.big-data-book.com

    You've got the programming chops, you're up on the latest tech, you're sitting at your workstation... now what? New Programmer's Survival Manual gives your career the jolt it needs to get going: essential industry skills to help you apply your raw programming talent and make a name for yourself. It's a no-holds-barred look at what really goes on in the office--and how to not only survive, but thrive in your first job and beyond. Programming at industry level requires new skills - you'll build programs that dwarf anything you've done on your own. This book introduces you to practices for working on large-scale, long-lived programs at a professional level of quality. You'll find out how to work efficiently with your current tools, and discover essential new tools. But the tools are only part of the story; you've got to get street-smart too. Succeeding in the corporate working environment requires its own savvy. You'll learn how to navigate the office, work with your teammates, and how to deal with other people outside of your department. You'll understand where you fit into the big picture and how you contribute to the company's success. You'll also get a candid look at the tougher aspects of the job: stress, conflict, and office politics. Finally, programming is a job you can do for the long haul. This book helps you look ahead to the years to come, and your future opportunities--either as a programmer or in another role you grow into. There's nothing quite like the satisfaction of shipping a product and knowing, "I built that." Whether you work on embedded systems or web-based applications, in trendy technologies or legacy systems, this book helps you get from raw skill to an accomplished professional.

    The text relates the fundamentals to three real-world examples: Intel's 8085, Motorola's 6800, and the 6502 chip used by Apple Computers. This edition includes a student version of the TASM cross-assembler software program, experiments for Digital Computer Electronics and more.

    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

    The Windows Command Line Beginner's Guide gives users new to the Windows command line an overview of the Command Prompt, from simple tasks to network configuration.In the Guide, you'll learn how to:-Manage the Command Prompt.-Copy & paste from the Windows Command Prompt.-Create batch files.-Remotely manage Windows machines from the command line.-Manage disks, partitions, and volumes.-Set an IP address and configure other network settings.-Set and manage NTFS and file sharing permissions.-Customize and modify the Command Prompt.-Create and manage file shares.-Copy, move, and delete files and directories from the command line.-Manage PDF files and office documents from the command line.-And many other topics.

    It's the expertise you need when your start-up gets an unexpected spike in web traffic, or when a new feature causes your mature application to fail. In this collection of essays and interviews, web veterans such as Theo Schlossnagle, Baron Schwartz, and Alistair Croll offer insights into this evolving field. You'll learn stories from the trenches--from builders of some of the biggest sites on the Web--on what's necessary to help a site thrive.Learn the skills needed in web operations, and why they're gained through experience rather than schoolingUnderstand why it's important to gather metrics from both your application and infrastructureConsider common approaches to database architectures and the pitfalls that come with increasing scaleLearn how to handle the human side of outages and degradationsFind out how one company avoided disaster after a huge traffic delugeDiscover what went wrong after a problem occurs, and how to prevent it from happening againContributors include:John AllspawHeather ChampMichael ChristianRichard CookAlistair CrollPatrick DeboisEric FlorenzanoPaul HammondJustin HuffAdam JacobJacob LoomisMatt MassieBrian MoonAnoop NagwaniSean PowerEric RiesTheo SchlossnagleBaron SchwartzAndrew Shafer

    Requiring only basic algebra and trigonometry, the new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice. This edition contains greatly expanded and updated material on the Internet, cell phones, and wireless technologies. Practical skills like testing and troubleshooting are integrated throughout. A brand-new Laboratory & Activities Manual provides both hands-on experiments and a variety of other activities, reflecting the variety of skills now needed by technicians. A new Online Learning Center web site is available, with a wealth of learning resources for students. An Instructor Productivity Center CD-ROM features solutions to all problems, PowerPoint lessons, and ExamView test banks for each chapter.

    By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    The concepts and techniques described are the actual ones used by real game studios like Electronic Arts and Naughty Dog. The examples are often grounded in specific technologies, but the discussion extends way beyond any particular engine or API. The references and citations make it a great jumping off point for those who wish to dig deeper into any particular aspect of the game development process.Intended as the text for a college level series in game programming, this book can also be used by amateur software engineers, hobbyists, self-taught game programmers, and existing members of the game industry. Junior game engineers can use it to solidify their understanding of game technology and engine architecture. Even senior engineers who specialize in one particular field of game development can benefit from the bigger picture presented in these pages.