Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in

    As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

    Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a journey of radical self-inquiry, helping you to reset your life by sorting through the emotional baggage that is holding you back professionally and, even more important, in your relationships.Jerry has taught CEOs and their top teams to realize their potential by using the raw material of their lives to find meaning, to build healthy interpersonal bonds, and to become more compassionate and bold leaders. In Reboot, he inspires everyone to hold themselves responsible for their choices and for the possibility of truly achieving their dreams.Work does not have to destroy us. Work can be the way in which we achieve our fullest self, Jerry firmly believes. What we need, sometimes, is a chance to reset our goals and to reconnect with our deepest selves and with each other. Reboot moves and empowers us to begin this journey.

    Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    The national bestseller that shows how anyone can master the proven scientific techniques of neurolinguistic programming (NLP) and forge instant relationships, instant chemistry, instant intimacy at will--now with a special chapter on sexual rapport! Trains the reader to control others' perceptions, dissolve communication barriers, create more intimate relationships, negotiate more effectively, and more.

    However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. Discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want to:Get your point across effectivelyPersuade other people to your way of thinkingKeep your cool in a heated situationWin people overGet what you wantTackle a difficult person or topicBe convincing and articulateHave great confidence when you speak In How to Argue, leading lawyer Jonathan Herring reveals the secrets and subtleties of making your case and winning hearts and minds. At home or at work, you'll be well equipped to make everything you say have the desired effect, every time.

    If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

    And like it or not, it’s one of the most important things you do on a daily basis. Successful conversationshelp you advance professionally and make, maintain, and deepen relationships. Moreover, research shows that talking, when done on a substantive level, is correlated with a feeling of happiness and general well-being.Being a great conversationalist requires practice and effort. The good news is it’s a skill set anyone can acquire and refine. In just six lectures, How Conversation Works: 6 Lessons for Better Communication will teach you key strategies that can dramatically improve your ability to converse with anyone, from strangers to supervisors. Delivered by award-winning English professor Anne Curzan of the University of Michigan, this highly practical course focuses on the fundamental principles you need to know to become more conversationally aware and savvy at home, in the workplace, and beyond.You’ll be amazed by how much you can learn by stepping back from conversations and examining how they operate. You’ll notice things you never picked up on before—like what kind of speaker you are, the strategies you typically rely on (often without realizing it), and the subtleties of the strategies others may use when speaking with you. You’ll find yourself putting these lessons into practice to create more effective dialogues from the very first lecture.Choose Your Words WiselyAn expression like “shooting the breeze” makes conversation sound easy and free-flowing, but even low-stakes conversations have an underlying systematic structure that propels them along. This course examines that framework while showing you how the effective selection of words can help you forge connections and accomplish your objectives.Professor Curzan walks you through techniques for negotiating a variety of difficult situations, from proffering successful apologies to engaging in “face-threatening acts”—those uncomfortable moments that have the potential to do damage if your words aren’t chosen carefully.You’ll learn graceful ways of pointing out a mistake; asking someone to do something he or she doesn’t want to do; preparing a person for “no”; asking for a big favor; and providing information the recipient doesn’t want to hear.Conversations can only deepen connections when you pull your weight. In How Conversation Works, you’ll learn this involves knowing how to skillfully open and close an exchange, take turns speaking or “negotiate the conversational floor,” and send people subtle signals.Perhaps most important is sharing the burden to make discussions feel more mutual and enjoyable. These lectures arm you with numerous conversation-facilitating devices such as asking your fair share of questions and follow-up questions, which requires active listening; providing informative (but not overly informative!) answers to other people’s questions; introducing new topics for discussion and picking up on the topics of others; and telling good stories and helping good stories along.Talk Your Way to SuccessWhether you want to build rapport with colleagues, promote your accomplishments in an interview, give a winning presentation, ingratiate yourself with your boss, or even create a connection on a first date, knowing what to say and how to say it allows for more productive, smoother interactions. How Conversation Works helps you get ahead by outlining simple techniques for accomplishing all of this and more.Short vignettes featuring professional actors demonstrate what to do—and what not to do—in a variety of everyday scenarios such as striking up a conversation at a party. In video formats, green-screen technology places the professor in a range of environments as she provides concrete advice for taking an uncomfortable conversation in a new direction, making polite requests, mastering the “humble brag,” limiting your “talk time,” and monitoring your use of distracting discourse markers such as “um” and “you know.”In addition to sharing these out-the-door tips and techniques, Professor Curzan dispels common myths about conversation and presents enlightening research on how the conversational styles of men and women share much in common, despite differences in socialization; how you may be perceived for using direct speech or sentence fillers; how language-style matching quickly creates a sense of compatibility; how parents serve as conversational role models; and how e-communication has surprisingly systematic conventions.A Guide for the Real WorldAs a professor of English and linguistics and member of the American Dialect Society, Professor Curzan offers a refreshing yet scholarly take on the subject of conversation. Using a developmental and skills-based approach that gets right to the heart of the matter, her course provides tangible, actionable methods that can be worked into your conversational repertoire immediately. At first, the newfound awareness you’ll acquire from How Conversation Works may cause you to become self-conscious when you speak, but the act of “conversational noticing” will soon become second nature. Before long, you’ll realize you have the tools to make yourself clearly understood, put others at ease, rescue a conversation that’s gone wrong—and keep conversations from going off course in the first place.

    Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time.The Power of Charm gives readers proven ways to become more captivating -- and persuasive -- in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to:* capture people's trust and attention within the first few seconds of meeting* win the support of others who can help them achieve their goals* master body language and advanced listening techniques* sell more of their products or services* deliver powerful and engaging talks and presentations* improve their negotiation skills* get paid more and promoted fasterWith The Power of Charm, readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making dreams come true -- in business and in life!

    God is not far away, but is within ourselves, other people, and everywhere present. Why then, do we fall prey to unwanted conditions - illness, financial lack, relationship difficulties, loneliness and problems of every kind? Written as a manual for the practical applications of the principles set forth in The Science of Mind, this book takes the original philosophy of "change your thinking, change your life," and explains a clear and definite scientific method of prayer that can help you overcome life's obstacles.

    Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes.

    His concept of the archetype defines the deep, unconscious patterns in the ways we perceive, organize, and interpret the events of our lives. A wide variety of these shared human themes are reflected in both our cultural traditions and stories and in our personal experiences the stories we live. Discover the archetypal patterns and themes that influence your daily life with this new and expanded companion guide to the Pearson-Marr Archetype Indicator assessment, developed by the book s authors Drs. Carol Pearson and Hugh Marr, the PMAI indicates the relative influence of such archetypes as Seeker, Warrior, Creator, Sage, Jester, Magician, Lover, and more. Using the book and instrument together, readers will learn their strengths, challenges, growth opportunities, and strategies for self-improvement. Awaken your unrealized potential and hidden strengths to improve personal and business relationships, find new direction in career planning, or replace unproductive life patterns. Understanding your life story and the decisions you make along the way will help you on the path to a fuller, more satisfying journey. Since the PMAI instrument is intended to help guide and improve your journey through life, What Story Are You Living? includes two copies of the PMAI instrument.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.